Colleen Masters
@colleenmasters.bsky.social
Good at jokes. Bad at small talk. ECD at Aloysius, Butler and Clark. Hot takes are all my own.
Happy to talk with @digidaymedia.bsky.social about the resurgence of mascots. Low risk, high retention play as no one is going to be digging up Chester Cheetah’s problematic tweet history.
Amid the culture wars and economic uncertainty, more brands are turning to mascots to stand out in a crowded marketplace.
Maybe this time, they’ll get lucky: Why marketers believe in mascots again
Amidst the culture wars and economic uncertainty, more brands are turning to mascots to stand out and maintain brand narrative control.
digiday.com
April 8, 2025 at 6:32 PM
Happy to talk with @digidaymedia.bsky.social about the resurgence of mascots. Low risk, high retention play as no one is going to be digging up Chester Cheetah’s problematic tweet history.
So what’s this place like? Vibes good?
March 19, 2025 at 12:53 PM
So what’s this place like? Vibes good?
Really love what Liquid Death is doing. Tells you all you need to know about the product (it’s water not beer.) And I sure do love it when women get to be in on the jokes. #advertising
To be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign called “Kegs for Pregs.” adweek.it/4ieBQxI
Kylie Kelce Bellies Up to the Bar in Liquid Death Ad
Kylie Kelce, pregnant wife of retired NFL player-frequent ad pitchman Jason Kelce, stars in Liquid Death’s outrageous new ad.
adweek.it
March 19, 2025 at 12:45 PM
Really love what Liquid Death is doing. Tells you all you need to know about the product (it’s water not beer.) And I sure do love it when women get to be in on the jokes. #advertising