Claire Broadley
@clairebroadley.com
AI Content Strategist helping B2B, tech and SaaS companies implement content workflows and increase visibility in LLMs+Google. Currently working on SEO+AI with explodingtopics.com contenttools.fyi and clairebroadley.com. Work with me: pls visit my website!
Nice start to the morning!
October 28, 2025 at 9:49 AM
Nice start to the morning!
I see Google's getting a bit jazzy with its tooltips this morning.
October 15, 2025 at 10:00 AM
I see Google's getting a bit jazzy with its tooltips this morning.
Perplexity told me to eat these.
Nice try, AI bot.
(Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)
Nice try, AI bot.
(Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)
October 14, 2025 at 3:33 PM
Perplexity told me to eat these.
Nice try, AI bot.
(Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)
Nice try, AI bot.
(Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)
Pretzel says hello, long lost cousin
October 4, 2025 at 4:15 AM
Pretzel says hello, long lost cousin
New email greeting inspo
September 5, 2025 at 10:32 AM
New email greeting inspo
Lush closed its UK stores, factories, and online operations today.
I didn’t realise until I saw the news on TikTok. Good on them for taking a stand.
Shops in ROI are closed tomorrow.
I didn’t realise until I saw the news on TikTok. Good on them for taking a stand.
Shops in ROI are closed tomorrow.
September 3, 2025 at 8:27 PM
Lush closed its UK stores, factories, and online operations today.
I didn’t realise until I saw the news on TikTok. Good on them for taking a stand.
Shops in ROI are closed tomorrow.
I didn’t realise until I saw the news on TikTok. Good on them for taking a stand.
Shops in ROI are closed tomorrow.
Enjoying my second attempt at #Substack and doing much better this time around!
Content, SEO, and AI: contentrefresh.substack.com
Trends updates: explodingtopicsinsider.substack.com
Content, SEO, and AI: contentrefresh.substack.com
Trends updates: explodingtopicsinsider.substack.com
August 29, 2025 at 11:00 AM
Enjoying my second attempt at #Substack and doing much better this time around!
Content, SEO, and AI: contentrefresh.substack.com
Trends updates: explodingtopicsinsider.substack.com
Content, SEO, and AI: contentrefresh.substack.com
Trends updates: explodingtopicsinsider.substack.com
Has the UK technology editor at the Guardian never come across custom GPTs? This is the kind of nonsense that sparks AI psychosis. Why is the Guardian publishing this.
August 26, 2025 at 5:57 PM
Has the UK technology editor at the Guardian never come across custom GPTs? This is the kind of nonsense that sparks AI psychosis. Why is the Guardian publishing this.
Can a calculator suffer if you calculate a really big number?
August 26, 2025 at 5:47 PM
Can a calculator suffer if you calculate a really big number?
A great example of low-effort content here, directly from the Google team.
August 22, 2025 at 7:12 AM
A great example of low-effort content here, directly from the Google team.
Another example of AI chat bots and terrible UX, this time from #Barclays.
No other options to contact Barclaycard except via phone, and the lines are closed.
This is an obstacle, not an assistant.
No other options to contact Barclaycard except via phone, and the lines are closed.
This is an obstacle, not an assistant.
August 20, 2025 at 7:12 AM
Another example of AI chat bots and terrible UX, this time from #Barclays.
No other options to contact Barclaycard except via phone, and the lines are closed.
This is an obstacle, not an assistant.
No other options to contact Barclaycard except via phone, and the lines are closed.
This is an obstacle, not an assistant.
If your AI chat bot is a front end for your content and nothing more, get rid of it, because I guarantee customers hate it.
This one from Haven:
- can’t connect me to a real person out of hours
- can’t get my last surname right, because it doesn’t accept two words
This one from Haven:
- can’t connect me to a real person out of hours
- can’t get my last surname right, because it doesn’t accept two words
August 17, 2025 at 6:05 AM
If your AI chat bot is a front end for your content and nothing more, get rid of it, because I guarantee customers hate it.
This one from Haven:
- can’t connect me to a real person out of hours
- can’t get my last surname right, because it doesn’t accept two words
This one from Haven:
- can’t connect me to a real person out of hours
- can’t get my last surname right, because it doesn’t accept two words
It’s like Black Friday for AI hot takes.
Jokes aside: these are all good and worth reading.
Jokes aside: these are all good and worth reading.
August 7, 2025 at 9:14 PM
It’s like Black Friday for AI hot takes.
Jokes aside: these are all good and worth reading.
Jokes aside: these are all good and worth reading.
Tried again with MCP. I've noticed LLMs can't define Model Context Protocol without search (it's too new, even for Gemini).
This time, I got a good answer, but related searches are entirely in Spanish.
This time, I got a good answer, but related searches are entirely in Spanish.
July 22, 2025 at 9:19 PM
Tried again with MCP. I've noticed LLMs can't define Model Context Protocol without search (it's too new, even for Gemini).
This time, I got a good answer, but related searches are entirely in Spanish.
This time, I got a good answer, but related searches are entirely in Spanish.
Using Perplexity Pro to learn about MUVERA (Google).
The answer is great, but related questions have a mix of topics about MUVERA and MuReva (a company). Some don't make sense at all. Search vs training data clash?
(There's also a drug called Muvera, but that doesn't get a mention!)
The answer is great, but related questions have a mix of topics about MUVERA and MuReva (a company). Some don't make sense at all. Search vs training data clash?
(There's also a drug called Muvera, but that doesn't get a mention!)
July 22, 2025 at 8:59 PM
Using Perplexity Pro to learn about MUVERA (Google).
The answer is great, but related questions have a mix of topics about MUVERA and MuReva (a company). Some don't make sense at all. Search vs training data clash?
(There's also a drug called Muvera, but that doesn't get a mention!)
The answer is great, but related questions have a mix of topics about MUVERA and MuReva (a company). Some don't make sense at all. Search vs training data clash?
(There's also a drug called Muvera, but that doesn't get a mention!)
Just got a weird bare URL in an AI Overview.
July 15, 2025 at 5:37 PM
Just got a weird bare URL in an AI Overview.
Just sent my 6 year old a pic of the cat and she asked me if it’s AI. Kids are smart (it wasn’t AI though!)
July 12, 2025 at 6:25 PM
Just sent my 6 year old a pic of the cat and she asked me if it’s AI. Kids are smart (it wasn’t AI though!)
Our kitten caught his first bird and brought it in the house to play with. So that’s the kitten honeymoon officially over. (Birdy seems fine and is at the vets for a check-up.)
July 9, 2025 at 5:17 PM
Our kitten caught his first bird and brought it in the house to play with. So that’s the kitten honeymoon officially over. (Birdy seems fine and is at the vets for a check-up.)
It helps when the team has an extra finger, too
July 4, 2025 at 1:33 PM
It helps when the team has an extra finger, too
More gibberish. Deleted Facebook again for the 64th time this year.
July 1, 2025 at 7:08 PM
More gibberish. Deleted Facebook again for the 64th time this year.
Meta AI not getting the joke. Again.
June 30, 2025 at 6:04 PM
Meta AI not getting the joke. Again.
Is your laptop really yours until your kitten:
1. Walks across the keys to add sjdhfienassssss to the article you’re working on
2. Carefully positions himself on top of it and falls sleep
3. Tries to bite the corners of the screen
(Yes, this is how he falls asleep every night)
1. Walks across the keys to add sjdhfienassssss to the article you’re working on
2. Carefully positions himself on top of it and falls sleep
3. Tries to bite the corners of the screen
(Yes, this is how he falls asleep every night)
June 27, 2025 at 8:50 PM
Is your laptop really yours until your kitten:
1. Walks across the keys to add sjdhfienassssss to the article you’re working on
2. Carefully positions himself on top of it and falls sleep
3. Tries to bite the corners of the screen
(Yes, this is how he falls asleep every night)
1. Walks across the keys to add sjdhfienassssss to the article you’re working on
2. Carefully positions himself on top of it and falls sleep
3. Tries to bite the corners of the screen
(Yes, this is how he falls asleep every night)
Never tried harness training a kitten before. (It’s not going well.)
June 18, 2025 at 8:19 PM
Never tried harness training a kitten before. (It’s not going well.)
Meta AI in the Facebook app is one of the least helpful implementations of an LLM.
This appeared under David Mitchell’s rant about the phrase ‘I could care less’.
This appeared under David Mitchell’s rant about the phrase ‘I could care less’.
June 13, 2025 at 5:03 AM
Meta AI in the Facebook app is one of the least helpful implementations of an LLM.
This appeared under David Mitchell’s rant about the phrase ‘I could care less’.
This appeared under David Mitchell’s rant about the phrase ‘I could care less’.
Just recreated my Myspace page from 2006 using Cursor and Claude. I'll write up a tutorial on this if I have time. You can see it at www.printed-circuit.net
June 4, 2025 at 11:34 AM
Just recreated my Myspace page from 2006 using Cursor and Claude. I'll write up a tutorial on this if I have time. You can see it at www.printed-circuit.net