Claire Broadley
@clairebroadley.com
AI Content Strategist helping B2B, tech and SaaS companies implement content workflows and increase visibility in LLMs+Google. Currently working on SEO+AI with explodingtopics.com contenttools.fyi and clairebroadley.com. Work with me: pls visit my website!
Sara Cox looked exhausted on her way through Leeds earlier. Amazing achievement for #childreninneed
vm.tiktok.com/ZNdEApstk/
vm.tiktok.com/ZNdEApstk/
TikTok - Make Your Day
vm.tiktok.com
November 14, 2025 at 5:58 PM
Sara Cox looked exhausted on her way through Leeds earlier. Amazing achievement for #childreninneed
vm.tiktok.com/ZNdEApstk/
vm.tiktok.com/ZNdEApstk/
Nice start to the morning!
October 28, 2025 at 9:49 AM
Nice start to the morning!
I see Google's getting a bit jazzy with its tooltips this morning.
October 15, 2025 at 10:00 AM
I see Google's getting a bit jazzy with its tooltips this morning.
My dad (in his 80s) just asked me how to disable AI Overviews in Google because he finds them confusing and inaccurate. Showed him Web results and Duck Duck Go. Glad he knows the risks, but I wish there was an easier opt out in Google.
October 14, 2025 at 5:28 PM
My dad (in his 80s) just asked me how to disable AI Overviews in Google because he finds them confusing and inaccurate. Showed him Web results and Duck Duck Go. Glad he knows the risks, but I wish there was an easier opt out in Google.
Perplexity told me to eat these.
Nice try, AI bot.
(Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)
Nice try, AI bot.
(Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)
October 14, 2025 at 3:33 PM
Perplexity told me to eat these.
Nice try, AI bot.
(Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)
Nice try, AI bot.
(Note: I am not planning to eat them and wouldn't even if someone said it was fine. So please don't @ me 😀)
Binge-watching the new Alan Partridge series and the Substation section had me weeping. All-time best Partridge series?
October 3, 2025 at 7:23 PM
Binge-watching the new Alan Partridge series and the Substation section had me weeping. All-time best Partridge series?
New email greeting inspo
September 5, 2025 at 10:32 AM
New email greeting inspo
Lush closed its UK stores, factories, and online operations today.
I didn’t realise until I saw the news on TikTok. Good on them for taking a stand.
Shops in ROI are closed tomorrow.
I didn’t realise until I saw the news on TikTok. Good on them for taking a stand.
Shops in ROI are closed tomorrow.
September 3, 2025 at 8:27 PM
Lush closed its UK stores, factories, and online operations today.
I didn’t realise until I saw the news on TikTok. Good on them for taking a stand.
Shops in ROI are closed tomorrow.
I didn’t realise until I saw the news on TikTok. Good on them for taking a stand.
Shops in ROI are closed tomorrow.
Reposted by Claire Broadley
Some experiments using #Comet to browse the web, review content, and navigate complicated websites.
For content optimization, we can pick up some new tips by watching Comet as it browses.
www.clairebroadley.com/optimize-con...
For content optimization, we can pick up some new tips by watching Comet as it browses.
www.clairebroadley.com/optimize-con...
How Do We Optimize For Agents? Tests Using the Comet Browser
Understanding the limits of Perplexity's Comet browser and what we need to do to optimize content for agents.
www.clairebroadley.com
August 21, 2025 at 9:48 AM
Some experiments using #Comet to browse the web, review content, and navigate complicated websites.
For content optimization, we can pick up some new tips by watching Comet as it browses.
www.clairebroadley.com/optimize-con...
For content optimization, we can pick up some new tips by watching Comet as it browses.
www.clairebroadley.com/optimize-con...
Enjoying my second attempt at #Substack and doing much better this time around!
Content, SEO, and AI: contentrefresh.substack.com
Trends updates: explodingtopicsinsider.substack.com
Content, SEO, and AI: contentrefresh.substack.com
Trends updates: explodingtopicsinsider.substack.com
August 29, 2025 at 11:00 AM
Enjoying my second attempt at #Substack and doing much better this time around!
Content, SEO, and AI: contentrefresh.substack.com
Trends updates: explodingtopicsinsider.substack.com
Content, SEO, and AI: contentrefresh.substack.com
Trends updates: explodingtopicsinsider.substack.com
Can a calculator suffer if you calculate a really big number?
August 26, 2025 at 5:47 PM
Can a calculator suffer if you calculate a really big number?
open.substack.com/pub/contentr...
My personal #Substack is back, with weekly updates about AI and SEO (primarily for writers and content marketers)
My personal #Substack is back, with weekly updates about AI and SEO (primarily for writers and content marketers)
President Trombe, 2017-2041
Your weekly update on content, SEO, and AI news
open.substack.com
August 23, 2025 at 5:36 AM
open.substack.com/pub/contentr...
My personal #Substack is back, with weekly updates about AI and SEO (primarily for writers and content marketers)
My personal #Substack is back, with weekly updates about AI and SEO (primarily for writers and content marketers)
A great example of low-effort content here, directly from the Google team.
August 22, 2025 at 7:12 AM
A great example of low-effort content here, directly from the Google team.
Reposted by Claire Broadley
A new #Substack and a new idea. Some insights and thoughts about the content we've been producing lately.
explodingtopicsinsider.substack.com
explodingtopicsinsider.substack.com
Exploding Topics Insider | Claire Broadley | Substack
Discover Trends 12+ Months Before Everyone Else. Click to read Exploding Topics Insider, by Claire Broadley, a Substack publication. Launched a day ago.
explodingtopicsinsider.substack.com
August 20, 2025 at 1:50 PM
A new #Substack and a new idea. Some insights and thoughts about the content we've been producing lately.
explodingtopicsinsider.substack.com
explodingtopicsinsider.substack.com
Some experiments using #Comet to browse the web, review content, and navigate complicated websites.
For content optimization, we can pick up some new tips by watching Comet as it browses.
www.clairebroadley.com/optimize-con...
For content optimization, we can pick up some new tips by watching Comet as it browses.
www.clairebroadley.com/optimize-con...
How Do We Optimize For Agents? Tests Using the Comet Browser
Understanding the limits of Perplexity's Comet browser and what we need to do to optimize content for agents.
www.clairebroadley.com
August 21, 2025 at 9:48 AM
Some experiments using #Comet to browse the web, review content, and navigate complicated websites.
For content optimization, we can pick up some new tips by watching Comet as it browses.
www.clairebroadley.com/optimize-con...
For content optimization, we can pick up some new tips by watching Comet as it browses.
www.clairebroadley.com/optimize-con...
America’s highest earners are most concerned about being replaced by AI.
Some thoughts about why (and what happens if they’re right):
open.substack.com/pub/explodin...
Some thoughts about why (and what happens if they’re right):
open.substack.com/pub/explodin...
America's Highest Earners Are Most Scared of AI Replacement
AI's impact on the workforce is more complex than we thought
open.substack.com
August 21, 2025 at 4:18 AM
America’s highest earners are most concerned about being replaced by AI.
Some thoughts about why (and what happens if they’re right):
open.substack.com/pub/explodin...
Some thoughts about why (and what happens if they’re right):
open.substack.com/pub/explodin...
A new #Substack and a new idea. Some insights and thoughts about the content we've been producing lately.
explodingtopicsinsider.substack.com
explodingtopicsinsider.substack.com
Exploding Topics Insider | Claire Broadley | Substack
Discover Trends 12+ Months Before Everyone Else. Click to read Exploding Topics Insider, by Claire Broadley, a Substack publication. Launched a day ago.
explodingtopicsinsider.substack.com
August 20, 2025 at 1:50 PM
A new #Substack and a new idea. Some insights and thoughts about the content we've been producing lately.
explodingtopicsinsider.substack.com
explodingtopicsinsider.substack.com
Another example of AI chat bots and terrible UX, this time from #Barclays.
No other options to contact Barclaycard except via phone, and the lines are closed.
This is an obstacle, not an assistant.
No other options to contact Barclaycard except via phone, and the lines are closed.
This is an obstacle, not an assistant.
August 20, 2025 at 7:12 AM
Another example of AI chat bots and terrible UX, this time from #Barclays.
No other options to contact Barclaycard except via phone, and the lines are closed.
This is an obstacle, not an assistant.
No other options to contact Barclaycard except via phone, and the lines are closed.
This is an obstacle, not an assistant.
I was honored to get input from @mariehaynes.bsky.social on the future of work:
explodingtopics.com/blog/ai-work...
AI's impact on work feels scary.
But I try to remember this: "Humanity will adapt, and the resilient will find incredible opportunities in this time of change."
explodingtopics.com/blog/ai-work...
AI's impact on work feels scary.
But I try to remember this: "Humanity will adapt, and the resilient will find incredible opportunities in this time of change."
The Hidden AI Workforce: 29% of Employees Pay for Their Own AI Tools As Bosses Provide No Training
Our survey of 1,000+ AI users reveals who’s paying, who’s resisting, and why the highest earners fear AI the most.
explodingtopics.com
August 19, 2025 at 7:51 PM
I was honored to get input from @mariehaynes.bsky.social on the future of work:
explodingtopics.com/blog/ai-work...
AI's impact on work feels scary.
But I try to remember this: "Humanity will adapt, and the resilient will find incredible opportunities in this time of change."
explodingtopics.com/blog/ai-work...
AI's impact on work feels scary.
But I try to remember this: "Humanity will adapt, and the resilient will find incredible opportunities in this time of change."
29% of people are paying for the #AI tools they use at work.
But the bigger question is... why?
I spotted a really good Reddit discussion in the #ChatGPT subreddit. Wrote up some thoughts here:
explodingtopicsinsider.substack.com/p/29-pay-for...
But the bigger question is... why?
I spotted a really good Reddit discussion in the #ChatGPT subreddit. Wrote up some thoughts here:
explodingtopicsinsider.substack.com/p/29-pay-for...
29% Pay For Their Own AI Tools at Work
Our AI survey statistic reveals hidden motivations for self-funding AI tools
explodingtopicsinsider.substack.com
August 19, 2025 at 3:33 PM
29% of people are paying for the #AI tools they use at work.
But the bigger question is... why?
I spotted a really good Reddit discussion in the #ChatGPT subreddit. Wrote up some thoughts here:
explodingtopicsinsider.substack.com/p/29-pay-for...
But the bigger question is... why?
I spotted a really good Reddit discussion in the #ChatGPT subreddit. Wrote up some thoughts here:
explodingtopicsinsider.substack.com/p/29-pay-for...
If your AI chat bot is a front end for your content and nothing more, get rid of it, because I guarantee customers hate it.
This one from Haven:
- can’t connect me to a real person out of hours
- can’t get my last surname right, because it doesn’t accept two words
This one from Haven:
- can’t connect me to a real person out of hours
- can’t get my last surname right, because it doesn’t accept two words
August 17, 2025 at 6:05 AM
If your AI chat bot is a front end for your content and nothing more, get rid of it, because I guarantee customers hate it.
This one from Haven:
- can’t connect me to a real person out of hours
- can’t get my last surname right, because it doesn’t accept two words
This one from Haven:
- can’t connect me to a real person out of hours
- can’t get my last surname right, because it doesn’t accept two words
Reposted by Claire Broadley
Your employees are already using AI. It’s time to support them.
Our survey of 1,000+ AI users reveals the gap between employee reality and management perception.
Our survey of 1,000+ AI users reveals the gap between employee reality and management perception.
August 14, 2025 at 3:34 PM
Your employees are already using AI. It’s time to support them.
Our survey of 1,000+ AI users reveals the gap between employee reality and management perception.
Our survey of 1,000+ AI users reveals the gap between employee reality and management perception.
OK, I gave GPT-5 a chance but I’m back with Claude. I don’t have time to scroll 12 times to read one response. Even with a system prompt limiting the length, it just won’t stop.
August 11, 2025 at 9:40 PM
OK, I gave GPT-5 a chance but I’m back with Claude. I don’t have time to scroll 12 times to read one response. Even with a system prompt limiting the length, it just won’t stop.
It’s like Black Friday for AI hot takes.
Jokes aside: these are all good and worth reading.
Jokes aside: these are all good and worth reading.
August 7, 2025 at 9:14 PM
It’s like Black Friday for AI hot takes.
Jokes aside: these are all good and worth reading.
Jokes aside: these are all good and worth reading.
Why do OpenAI announcements feel like a load of ex-coworkers bumped into each other at IKEA.
August 7, 2025 at 8:41 PM
Why do OpenAI announcements feel like a load of ex-coworkers bumped into each other at IKEA.