Chris Stone
@chrisstonetv.bsky.social
Podcast Strategy Weekly on Substack (podcaststrategy.substack.com)
Podcasts & Video at New Statesman, prev. Evening Standard, Telegraph.
Podcasts & Video at New Statesman, prev. Evening Standard, Telegraph.
If I could go back in time this is what I would give myself: every tool I have learned to promote and grow your podcast 👇
open.substack.com/pub/podcasts...
open.substack.com/pub/podcasts...
NEW: The Podcast Marketing Map
Use this to grow your show faster.
open.substack.com
September 13, 2025 at 8:17 PM
If I could go back in time this is what I would give myself: every tool I have learned to promote and grow your podcast 👇
open.substack.com/pub/podcasts...
open.substack.com/pub/podcasts...
🔎 Social or YouTube = Discovery
🎧 Podcast = Engagement
📩 Newsletter = Conversion
🎧 Podcast = Engagement
📩 Newsletter = Conversion
July 4, 2025 at 7:36 PM
🔎 Social or YouTube = Discovery
🎧 Podcast = Engagement
📩 Newsletter = Conversion
🎧 Podcast = Engagement
📩 Newsletter = Conversion
PSA for podcast editors: please do this (I promise your audience will thank you)...
I listen to a LOT of podcasts and it's surprising how variable they are - not in quality, but in VOLUME.
Here’s how to fix it 👇
I listen to a LOT of podcasts and it's surprising how variable they are - not in quality, but in VOLUME.
Here’s how to fix it 👇
June 29, 2025 at 10:19 AM
PSA for podcast editors: please do this (I promise your audience will thank you)...
I listen to a LOT of podcasts and it's surprising how variable they are - not in quality, but in VOLUME.
Here’s how to fix it 👇
I listen to a LOT of podcasts and it's surprising how variable they are - not in quality, but in VOLUME.
Here’s how to fix it 👇
Ok podcast people of BlueSky, where are you?
June 25, 2025 at 9:40 PM
Ok podcast people of BlueSky, where are you?
This American remake of “Government by WhatsApp” is a bit over the top.
March 25, 2025 at 8:46 PM
This American remake of “Government by WhatsApp” is a bit over the top.
Post your favourite Doctor Who. Wrong answers only.
March 22, 2025 at 8:02 PM
Post your favourite Doctor Who. Wrong answers only.
Why do bullies attack?
Because they feel weak.
Because they feel weak.
February 28, 2025 at 10:15 PM
Why do bullies attack?
Because they feel weak.
Because they feel weak.
My email newsletter, Podcast Strategy Weekly, hit 500 subscribers today!
Every Monday I send you actionable tips to help you grow an audience, increase your influence and make money from podcasting.
Join our growing gang at podcaststrategy.substack.com
Every Monday I send you actionable tips to help you grow an audience, increase your influence and make money from podcasting.
Join our growing gang at podcaststrategy.substack.com
Podcast Strategy Weekly | Chris Stone | Substack
Helping you increase your influence, grow an audience and create revenue through podcasting. Click to read Podcast Strategy Weekly, by Chris Stone, a Substack publication with hundreds of subscribers.
podcaststrategy.substack.com
January 29, 2025 at 5:57 PM
My email newsletter, Podcast Strategy Weekly, hit 500 subscribers today!
Every Monday I send you actionable tips to help you grow an audience, increase your influence and make money from podcasting.
Join our growing gang at podcaststrategy.substack.com
Every Monday I send you actionable tips to help you grow an audience, increase your influence and make money from podcasting.
Join our growing gang at podcaststrategy.substack.com
I think, given everything that’s going on in politics right now, I might give up social media entirely and just get really, really good at Call of Duty Mobile instead.
January 25, 2025 at 4:47 PM
I think, given everything that’s going on in politics right now, I might give up social media entirely and just get really, really good at Call of Duty Mobile instead.
My son's favourite podcast, Football for Kids, is a masterclass in community-building:
Listener shoutouts.
Patreon exclusives.
Interactive content like quizzes.
How are you engaging your podcast audience?
Read more tips: open.substack.com/pub/podcasts...
Listener shoutouts.
Patreon exclusives.
Interactive content like quizzes.
How are you engaging your podcast audience?
Read more tips: open.substack.com/pub/podcasts...
Strategy lessons from my 2024 podcast picks
Three of my most-listened podcasts reveal useful strategy nuggets
open.substack.com
December 19, 2024 at 10:52 AM
My son's favourite podcast, Football for Kids, is a masterclass in community-building:
Listener shoutouts.
Patreon exclusives.
Interactive content like quizzes.
How are you engaging your podcast audience?
Read more tips: open.substack.com/pub/podcasts...
Listener shoutouts.
Patreon exclusives.
Interactive content like quizzes.
How are you engaging your podcast audience?
Read more tips: open.substack.com/pub/podcasts...
Indie podcasters, take a bow. 🎤
From Football for Kids to If Books Could Kill, some of the smartest formats come from bootstrapped creators.
Learn from their lean, effective strategies: open.substack.com/pub/podcasts...
From Football for Kids to If Books Could Kill, some of the smartest formats come from bootstrapped creators.
Learn from their lean, effective strategies: open.substack.com/pub/podcasts...
Strategy lessons from my 2024 podcast picks
Three of my most-listened podcasts reveal useful strategy nuggets
open.substack.com
December 18, 2024 at 10:00 AM
Indie podcasters, take a bow. 🎤
From Football for Kids to If Books Could Kill, some of the smartest formats come from bootstrapped creators.
Learn from their lean, effective strategies: open.substack.com/pub/podcasts...
From Football for Kids to If Books Could Kill, some of the smartest formats come from bootstrapped creators.
Learn from their lean, effective strategies: open.substack.com/pub/podcasts...
Limited series can lose audiences fast.
Not Kill List.
They transitioned seamlessly from a contained story to an episodic format, keeping listeners hooked.
It’s a strategy worth stealing.
Details: open.substack.com/pub/podcasts...
Not Kill List.
They transitioned seamlessly from a contained story to an episodic format, keeping listeners hooked.
It’s a strategy worth stealing.
Details: open.substack.com/pub/podcasts...
Strategy lessons from my 2024 podcast picks
Three of my most-listened podcasts reveal useful strategy nuggets
open.substack.com
December 17, 2024 at 10:37 AM
Limited series can lose audiences fast.
Not Kill List.
They transitioned seamlessly from a contained story to an episodic format, keeping listeners hooked.
It’s a strategy worth stealing.
Details: open.substack.com/pub/podcasts...
Not Kill List.
They transitioned seamlessly from a contained story to an episodic format, keeping listeners hooked.
It’s a strategy worth stealing.
Details: open.substack.com/pub/podcasts...
What makes Jedi cakes rise?
Bicarbonate of Yoda.
Bicarbonate of Yoda.
December 16, 2024 at 9:00 PM
What makes Jedi cakes rise?
Bicarbonate of Yoda.
Bicarbonate of Yoda.
Sometimes Adobe's generative expand nails it.
Other times...
Other times...
December 16, 2024 at 4:32 PM
Sometimes Adobe's generative expand nails it.
Other times...
Other times...
How fast can your podcast intro grab attention? ⏱️
"If Books Could Kill" hooks listeners in 15 seconds flat.
Hosts, topic, tone—all set instantly.
Full breakdown here: open.substack.com/pub/podcasts...
"If Books Could Kill" hooks listeners in 15 seconds flat.
Hosts, topic, tone—all set instantly.
Full breakdown here: open.substack.com/pub/podcasts...
Strategy lessons from my 2024 podcast picks
Three of my most-listened podcasts reveal useful strategy nuggets
open.substack.com
December 16, 2024 at 9:21 AM
How fast can your podcast intro grab attention? ⏱️
"If Books Could Kill" hooks listeners in 15 seconds flat.
Hosts, topic, tone—all set instantly.
Full breakdown here: open.substack.com/pub/podcasts...
"If Books Could Kill" hooks listeners in 15 seconds flat.
Hosts, topic, tone—all set instantly.
Full breakdown here: open.substack.com/pub/podcasts...
Content is hospitality.
📣 In the early years of my career everything I created was a broadcast: a one-directional transaction between the producers and a broad, amorphous and hard-to-measure audience.
👇
📣 In the early years of my career everything I created was a broadcast: a one-directional transaction between the producers and a broad, amorphous and hard-to-measure audience.
👇
December 2, 2024 at 4:59 PM
Content is hospitality.
📣 In the early years of my career everything I created was a broadcast: a one-directional transaction between the producers and a broad, amorphous and hard-to-measure audience.
👇
📣 In the early years of my career everything I created was a broadcast: a one-directional transaction between the producers and a broad, amorphous and hard-to-measure audience.
👇
How does your podcast serve your "North Star" goal?
I've run podcast teams in several large news organisations and it's always a challenge to get senior leaders to understand the return on investment.
1/2
I've run podcast teams in several large news organisations and it's always a challenge to get senior leaders to understand the return on investment.
1/2
Are you focusing on the right podcast metrics?
Avoid junk podcast data and measure what matters.
open.substack.com
November 18, 2024 at 1:00 PM
How does your podcast serve your "North Star" goal?
I've run podcast teams in several large news organisations and it's always a challenge to get senior leaders to understand the return on investment.
1/2
I've run podcast teams in several large news organisations and it's always a challenge to get senior leaders to understand the return on investment.
1/2