Chris Stone
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chrisstonetv.bsky.social
Chris Stone
@chrisstonetv.bsky.social
Podcast Strategy Weekly on Substack (podcaststrategy.substack.com)

Podcasts & Video at New Statesman, prev. Evening Standard, Telegraph.
If I could go back in time this is what I would give myself: every tool I have learned to promote and grow your podcast 👇

open.substack.com/pub/podcasts...
NEW: The Podcast Marketing Map
Use this to grow your show faster.
open.substack.com
September 13, 2025 at 8:17 PM
🔎 Social or YouTube = Discovery

🎧 Podcast = Engagement

📩 Newsletter = Conversion
July 4, 2025 at 7:36 PM
PSA for podcast editors: please do this (I promise your audience will thank you)...

I listen to a LOT of podcasts and it's surprising how variable they are - not in quality, but in VOLUME.

Here’s how to fix it 👇
June 29, 2025 at 10:19 AM
Ok podcast people of BlueSky, where are you?
June 25, 2025 at 9:40 PM
This American remake of “Government by WhatsApp” is a bit over the top.
March 25, 2025 at 8:46 PM
Post your favourite Doctor Who. Wrong answers only.
March 22, 2025 at 8:02 PM
Why do bullies attack?

Because they feel weak.
February 28, 2025 at 10:15 PM
My email newsletter, Podcast Strategy Weekly, hit 500 subscribers today!

Every Monday I send you actionable tips to help you grow an audience, increase your influence and make money from podcasting.

Join our growing gang at podcaststrategy.substack.com
Podcast Strategy Weekly | Chris Stone | Substack
Helping you increase your influence, grow an audience and create revenue through podcasting. Click to read Podcast Strategy Weekly, by Chris Stone, a Substack publication with hundreds of subscribers.
podcaststrategy.substack.com
January 29, 2025 at 5:57 PM
I think, given everything that’s going on in politics right now, I might give up social media entirely and just get really, really good at Call of Duty Mobile instead.
January 25, 2025 at 4:47 PM
My son's favourite podcast, Football for Kids, is a masterclass in community-building:

Listener shoutouts.

Patreon exclusives.

Interactive content like quizzes.

How are you engaging your podcast audience?

Read more tips: open.substack.com/pub/podcasts...
Strategy lessons from my 2024 podcast picks
Three of my most-listened podcasts reveal useful strategy nuggets
open.substack.com
December 19, 2024 at 10:52 AM
Indie podcasters, take a bow. 🎤

From Football for Kids to If Books Could Kill, some of the smartest formats come from bootstrapped creators.

Learn from their lean, effective strategies: open.substack.com/pub/podcasts...
Strategy lessons from my 2024 podcast picks
Three of my most-listened podcasts reveal useful strategy nuggets
open.substack.com
December 18, 2024 at 10:00 AM
Limited series can lose audiences fast.

Not Kill List.

They transitioned seamlessly from a contained story to an episodic format, keeping listeners hooked.

It’s a strategy worth stealing.

Details: open.substack.com/pub/podcasts...
Strategy lessons from my 2024 podcast picks
Three of my most-listened podcasts reveal useful strategy nuggets
open.substack.com
December 17, 2024 at 10:37 AM
What makes Jedi cakes rise?

Bicarbonate of Yoda.
December 16, 2024 at 9:00 PM
Sometimes Adobe's generative expand nails it.

Other times...
December 16, 2024 at 4:32 PM
How fast can your podcast intro grab attention? ⏱️

"If Books Could Kill" hooks listeners in 15 seconds flat.

Hosts, topic, tone—all set instantly.

Full breakdown here: open.substack.com/pub/podcasts...
Strategy lessons from my 2024 podcast picks
Three of my most-listened podcasts reveal useful strategy nuggets
open.substack.com
December 16, 2024 at 9:21 AM
Content is hospitality.

📣 In the early years of my career everything I created was a broadcast: a one-directional transaction between the producers and a broad, amorphous and hard-to-measure audience.

👇
December 2, 2024 at 4:59 PM
How does your podcast serve your "North Star" goal?

I've run podcast teams in several large news organisations and it's always a challenge to get senior leaders to understand the return on investment.
1/2
Are you focusing on the right podcast metrics?
Avoid junk podcast data and measure what matters.
open.substack.com
November 18, 2024 at 1:00 PM