Chris Stone
@chrisstonetv.bsky.social
Podcast Strategy Weekly on Substack (podcaststrategy.substack.com)
Podcasts & Video at New Statesman, prev. Evening Standard, Telegraph.
Podcasts & Video at New Statesman, prev. Evening Standard, Telegraph.
Excellent news! Keep going!
November 11, 2025 at 8:36 AM
Excellent news! Keep going!
At this point I genuinely can’t believe anyone actually reads these pages.
November 5, 2025 at 9:14 PM
At this point I genuinely can’t believe anyone actually reads these pages.
If I could go back in time this is what I would give myself: every tool I have learned to promote and grow your podcast 👇
open.substack.com/pub/podcasts...
open.substack.com/pub/podcasts...
NEW: The Podcast Marketing Map
Use this to grow your show faster.
open.substack.com
September 13, 2025 at 8:17 PM
If I could go back in time this is what I would give myself: every tool I have learned to promote and grow your podcast 👇
open.substack.com/pub/podcasts...
open.substack.com/pub/podcasts...
So. Hard.
I tried a Van Westendorp price sensitivity survey and even though I got the methodology wrong the results were v useful.
Just launched - need to see if early free sign ups convert to paid to see if I got it right
I tried a Van Westendorp price sensitivity survey and even though I got the methodology wrong the results were v useful.
Just launched - need to see if early free sign ups convert to paid to see if I got it right
September 10, 2025 at 6:57 PM
So. Hard.
I tried a Van Westendorp price sensitivity survey and even though I got the methodology wrong the results were v useful.
Just launched - need to see if early free sign ups convert to paid to see if I got it right
I tried a Van Westendorp price sensitivity survey and even though I got the methodology wrong the results were v useful.
Just launched - need to see if early free sign ups convert to paid to see if I got it right
So funny - I had totally forgotten it’s there. I’ve just tuned it out.
September 2, 2025 at 4:37 PM
So funny - I had totally forgotten it’s there. I’ve just tuned it out.
🔎 Social or YouTube = Discovery
🎧 Podcast = Engagement
📩 Newsletter = Conversion
🎧 Podcast = Engagement
📩 Newsletter = Conversion
July 4, 2025 at 7:36 PM
🔎 Social or YouTube = Discovery
🎧 Podcast = Engagement
📩 Newsletter = Conversion
🎧 Podcast = Engagement
📩 Newsletter = Conversion
do this for everything and keep it consistent across content, ads and anything else.
Audio Engineers - anything to add?
Audio Engineers - anything to add?
June 29, 2025 at 10:19 AM
do this for everything and keep it consistent across content, ads and anything else.
Audio Engineers - anything to add?
Audio Engineers - anything to add?
1) mix your audio in the edit to peak at -6db
2) match loudness to -16LUFS (the Audio Engineering Society now recommends -18LUFS but I've been using -16 for years and it works)
And importantly...
2) match loudness to -16LUFS (the Audio Engineering Society now recommends -18LUFS but I've been using -16 for years and it works)
And importantly...
June 29, 2025 at 10:19 AM
1) mix your audio in the edit to peak at -6db
2) match loudness to -16LUFS (the Audio Engineering Society now recommends -18LUFS but I've been using -16 for years and it works)
And importantly...
2) match loudness to -16LUFS (the Audio Engineering Society now recommends -18LUFS but I've been using -16 for years and it works)
And importantly...
Also - host read ads, delivered via dynamic ad insertion, vary wildly too. Sometimes the show is too quiet and the ad is way too loud, or vice-versa.
So, here's my recommendation…
So, here's my recommendation…
June 29, 2025 at 10:19 AM
Also - host read ads, delivered via dynamic ad insertion, vary wildly too. Sometimes the show is too quiet and the ad is way too loud, or vice-versa.
So, here's my recommendation…
So, here's my recommendation…
I particularly notice this when I'm listening on my motorbike, where consistent volume is really important (wind is loud).
Some of the top podcasts in the UK, mentioning no names, have some episodes which are simply too quiet to hear. 👇
Some of the top podcasts in the UK, mentioning no names, have some episodes which are simply too quiet to hear. 👇
June 29, 2025 at 10:19 AM
I particularly notice this when I'm listening on my motorbike, where consistent volume is really important (wind is loud).
Some of the top podcasts in the UK, mentioning no names, have some episodes which are simply too quiet to hear. 👇
Some of the top podcasts in the UK, mentioning no names, have some episodes which are simply too quiet to hear. 👇
PSA for podcast editors: please do this (I promise your audience will thank you)...
I listen to a LOT of podcasts and it's surprising how variable they are - not in quality, but in VOLUME.
Here’s how to fix it 👇
I listen to a LOT of podcasts and it's surprising how variable they are - not in quality, but in VOLUME.
Here’s how to fix it 👇
June 29, 2025 at 10:19 AM
PSA for podcast editors: please do this (I promise your audience will thank you)...
I listen to a LOT of podcasts and it's surprising how variable they are - not in quality, but in VOLUME.
Here’s how to fix it 👇
I listen to a LOT of podcasts and it's surprising how variable they are - not in quality, but in VOLUME.
Here’s how to fix it 👇
Ok podcast people of BlueSky, where are you?
June 25, 2025 at 9:40 PM
Ok podcast people of BlueSky, where are you?
I bumped into Stephen Fry in a corridor.
“Sorry,” I said.
“Sorry,” said Stephen Fry.
“Sorry,” I said.
“Sorry,” said Stephen Fry.
June 14, 2025 at 12:57 PM
I bumped into Stephen Fry in a corridor.
“Sorry,” I said.
“Sorry,” said Stephen Fry.
“Sorry,” I said.
“Sorry,” said Stephen Fry.
This American remake of “Government by WhatsApp” is a bit over the top.
March 25, 2025 at 8:46 PM
This American remake of “Government by WhatsApp” is a bit over the top.
Jodie Comer. But with a sonic instead of a gun.
March 22, 2025 at 8:11 PM
Jodie Comer. But with a sonic instead of a gun.
Post your favourite Doctor Who. Wrong answers only.
March 22, 2025 at 8:02 PM
Post your favourite Doctor Who. Wrong answers only.
Why do bullies attack?
Because they feel weak.
Because they feel weak.
February 28, 2025 at 10:15 PM
Why do bullies attack?
Because they feel weak.
Because they feel weak.
That’s not what was said
February 28, 2025 at 10:10 PM
That’s not what was said
My email newsletter, Podcast Strategy Weekly, hit 500 subscribers today!
Every Monday I send you actionable tips to help you grow an audience, increase your influence and make money from podcasting.
Join our growing gang at podcaststrategy.substack.com
Every Monday I send you actionable tips to help you grow an audience, increase your influence and make money from podcasting.
Join our growing gang at podcaststrategy.substack.com
Podcast Strategy Weekly | Chris Stone | Substack
Helping you increase your influence, grow an audience and create revenue through podcasting. Click to read Podcast Strategy Weekly, by Chris Stone, a Substack publication with hundreds of subscribers.
podcaststrategy.substack.com
January 29, 2025 at 5:57 PM
My email newsletter, Podcast Strategy Weekly, hit 500 subscribers today!
Every Monday I send you actionable tips to help you grow an audience, increase your influence and make money from podcasting.
Join our growing gang at podcaststrategy.substack.com
Every Monday I send you actionable tips to help you grow an audience, increase your influence and make money from podcasting.
Join our growing gang at podcaststrategy.substack.com
I think, given everything that’s going on in politics right now, I might give up social media entirely and just get really, really good at Call of Duty Mobile instead.
January 25, 2025 at 4:47 PM
I think, given everything that’s going on in politics right now, I might give up social media entirely and just get really, really good at Call of Duty Mobile instead.
Freddie: “hang on, if you were a traitor, you backstabbed Minah…”
January 22, 2025 at 11:05 PM
Freddie: “hang on, if you were a traitor, you backstabbed Minah…”
Ooh interesting, what results did you get?
January 14, 2025 at 12:43 AM
Ooh interesting, what results did you get?