Accessibility isn't just a box to tick—it's a door to open.

Having trouble convincing customers why this work is important?

Try reframing #accessibility in a way your customers can understand, using metrics you know they already care about.

Do you know why all of the accessibility folks have been shouting from the rooftops about the EAA June 2025 deadline for over a year now?

It's because we know 90% of the firms that will be impacted by this are going to wait until the last second, or worse. 🙃

Bob isn't a real person that I work with.

But, if you're going to invest in getting an accessibility evaluation done, please also plan time to fix the issues that get identified.

Otherwise, what's the point? 😅

When you don't plan #accessibility into a project from the beginning, what often happens is there won't be enough (or any) budget to actually do it the right way.

Join me, Roger Williams, and the Kinsta team on February 26th to learn a11y budgeting basics!

It may be an inconvenient truth for some, but that does not make it any less true.

Also, if I had a nickel for every time I've seen an accessibility "feature" get de-prioritized...