Chintan | Growth Marketing
@chintanghuntla.bsky.social
Full stack growth marketing for companies big and small across North America.
https://chintanghuntla.substack.com/
https://chintanghuntla.substack.com/
7/ These myths can lead to wasted budgets and missed opportunities.
Understanding Google Ads—and its limits—helps you:
- Set the right expectations.
- Make better choices for your business.
- Unlock its full potential.
#MarketingStrategy #OnlineAdvertising
Read the full breakdown here:
👉
Understanding Google Ads—and its limits—helps you:
- Set the right expectations.
- Make better choices for your business.
- Unlock its full potential.
#MarketingStrategy #OnlineAdvertising
Read the full breakdown here:
👉
5 Not-So-Common Myths about Google Ads
Having right expectations is key to maximizing benefits from Google Ads.
chintanghuntla.substack.com
December 18, 2024 at 7:15 PM
7/ These myths can lead to wasted budgets and missed opportunities.
Understanding Google Ads—and its limits—helps you:
- Set the right expectations.
- Make better choices for your business.
- Unlock its full potential.
#MarketingStrategy #OnlineAdvertising
Read the full breakdown here:
👉
Understanding Google Ads—and its limits—helps you:
- Set the right expectations.
- Make better choices for your business.
- Unlock its full potential.
#MarketingStrategy #OnlineAdvertising
Read the full breakdown here:
👉
6/ Myth #5: Every business benefits from Google Ads.
Not necessarily.
If your audience isn’t online or isn’t searching for your offering, Google Ads may not be the best fit.
#SmallBusinessMarketing #DigitalAds
Not necessarily.
If your audience isn’t online or isn’t searching for your offering, Google Ads may not be the best fit.
#SmallBusinessMarketing #DigitalAds
December 18, 2024 at 7:15 PM
6/ Myth #5: Every business benefits from Google Ads.
Not necessarily.
If your audience isn’t online or isn’t searching for your offering, Google Ads may not be the best fit.
#SmallBusinessMarketing #DigitalAds
Not necessarily.
If your audience isn’t online or isn’t searching for your offering, Google Ads may not be the best fit.
#SmallBusinessMarketing #DigitalAds
5/ Myth #4: Google Ads is easy to run yourself.
Sure, you can DIY a campaign.
But running effective campaigns? That’s a different ballgame.
- Targeting
- Creative strategy
- Landing page optimization
Hiring a pro is often worth the investment. 🤝
#AdStrategy #GoogleAdsTips
Sure, you can DIY a campaign.
But running effective campaigns? That’s a different ballgame.
- Targeting
- Creative strategy
- Landing page optimization
Hiring a pro is often worth the investment. 🤝
#AdStrategy #GoogleAdsTips
December 18, 2024 at 7:15 PM
5/ Myth #4: Google Ads is easy to run yourself.
Sure, you can DIY a campaign.
But running effective campaigns? That’s a different ballgame.
- Targeting
- Creative strategy
- Landing page optimization
Hiring a pro is often worth the investment. 🤝
#AdStrategy #GoogleAdsTips
Sure, you can DIY a campaign.
But running effective campaigns? That’s a different ballgame.
- Targeting
- Creative strategy
- Landing page optimization
Hiring a pro is often worth the investment. 🤝
#AdStrategy #GoogleAdsTips
4/ Myth #3: Google Ads can replace SEO.
Tempting, right? Just skip the long grind of SEO and buy your way to the top.
Here’s the issue: ads are like your store’s display window—they showcase a few things. SEO is your entire store. You need both to thrive in search. 🛍️
#SEOVsAds #SearchMarketing
Tempting, right? Just skip the long grind of SEO and buy your way to the top.
Here’s the issue: ads are like your store’s display window—they showcase a few things. SEO is your entire store. You need both to thrive in search. 🛍️
#SEOVsAds #SearchMarketing
December 18, 2024 at 7:15 PM
4/ Myth #3: Google Ads can replace SEO.
Tempting, right? Just skip the long grind of SEO and buy your way to the top.
Here’s the issue: ads are like your store’s display window—they showcase a few things. SEO is your entire store. You need both to thrive in search. 🛍️
#SEOVsAds #SearchMarketing
Tempting, right? Just skip the long grind of SEO and buy your way to the top.
Here’s the issue: ads are like your store’s display window—they showcase a few things. SEO is your entire store. You need both to thrive in search. 🛍️
#SEOVsAds #SearchMarketing
3/ Myth #2: There’s no minimum budget for success.
Practically?
Spend too little, and:
- Your ads won’t reach enough of your audience.
- Your cost per result may skyrocket.
For meaningful results, you need a realistic budget
tailored to your industry and goals. 💰
#AdBudget #PaidMedia
Practically?
Spend too little, and:
- Your ads won’t reach enough of your audience.
- Your cost per result may skyrocket.
For meaningful results, you need a realistic budget
tailored to your industry and goals. 💰
#AdBudget #PaidMedia
December 18, 2024 at 7:15 PM
3/ Myth #2: There’s no minimum budget for success.
Practically?
Spend too little, and:
- Your ads won’t reach enough of your audience.
- Your cost per result may skyrocket.
For meaningful results, you need a realistic budget
tailored to your industry and goals. 💰
#AdBudget #PaidMedia
Practically?
Spend too little, and:
- Your ads won’t reach enough of your audience.
- Your cost per result may skyrocket.
For meaningful results, you need a realistic budget
tailored to your industry and goals. 💰
#AdBudget #PaidMedia
2/ Myth #1: Google Ads can be turned on/off like a tap.
Yes, campaigns can be nimble, but don’t expect instant results.
New campaigns often require weeks to optimize. Think of it as a car: you need a break-in period before you hit peak performance. 🚗
#PPC #MarketingTips
Yes, campaigns can be nimble, but don’t expect instant results.
New campaigns often require weeks to optimize. Think of it as a car: you need a break-in period before you hit peak performance. 🚗
#PPC #MarketingTips
December 18, 2024 at 7:15 PM
2/ Myth #1: Google Ads can be turned on/off like a tap.
Yes, campaigns can be nimble, but don’t expect instant results.
New campaigns often require weeks to optimize. Think of it as a car: you need a break-in period before you hit peak performance. 🚗
#PPC #MarketingTips
Yes, campaigns can be nimble, but don’t expect instant results.
New campaigns often require weeks to optimize. Think of it as a car: you need a break-in period before you hit peak performance. 🚗
#PPC #MarketingTips
10/ Want to future-proof your advertising strategy? Check out my latest post on "The Future of Google Ads in 2025" and learn how to navigate this new era:
👉 Read it on Growth Unlocked (chintanghuntla.substack.com)
Let’s grow smarter, not harder. 💡
👉 Read it on Growth Unlocked (chintanghuntla.substack.com)
Let’s grow smarter, not harder. 💡
Growth Unlocked | Chintan | Substack
A newsletter about marketing and its interplay with business and society. All from the point of view of growth. Click to read Growth Unlocked, by Chintan, a Substack publication. Launched a year ago.
chintanghuntla.substack.com
November 20, 2024 at 11:26 PM
10/ Want to future-proof your advertising strategy? Check out my latest post on "The Future of Google Ads in 2025" and learn how to navigate this new era:
👉 Read it on Growth Unlocked (chintanghuntla.substack.com)
Let’s grow smarter, not harder. 💡
👉 Read it on Growth Unlocked (chintanghuntla.substack.com)
Let’s grow smarter, not harder. 💡
9/ Key takeaways for SMBs in 2025:
- Focus on user intent, not keywords.
- Prioritize local targeting to capture foot traffic.
- Invest in voice-friendly, visual-first ads.
- Use AI tools for smarter bidding and automation.
Adapt now to stay competitive. 🚀
- Focus on user intent, not keywords.
- Prioritize local targeting to capture foot traffic.
- Invest in voice-friendly, visual-first ads.
- Use AI tools for smarter bidding and automation.
Adapt now to stay competitive. 🚀
November 20, 2024 at 11:25 PM
9/ Key takeaways for SMBs in 2025:
- Focus on user intent, not keywords.
- Prioritize local targeting to capture foot traffic.
- Invest in voice-friendly, visual-first ads.
- Use AI tools for smarter bidding and automation.
Adapt now to stay competitive. 🚀
- Focus on user intent, not keywords.
- Prioritize local targeting to capture foot traffic.
- Invest in voice-friendly, visual-first ads.
- Use AI tools for smarter bidding and automation.
Adapt now to stay competitive. 🚀
8/ 📊 What about tracking performance?
Privacy changes mean new tools for attribution and conversion tracking:
- Use Google’s enhanced conversions to track user actions.
- Embrace multi-touch attribution to understand the full customer journey.
Data will guide smarter ad decisions.
Privacy changes mean new tools for attribution and conversion tracking:
- Use Google’s enhanced conversions to track user actions.
- Embrace multi-touch attribution to understand the full customer journey.
Data will guide smarter ad decisions.
November 20, 2024 at 11:25 PM
8/ 📊 What about tracking performance?
Privacy changes mean new tools for attribution and conversion tracking:
- Use Google’s enhanced conversions to track user actions.
- Embrace multi-touch attribution to understand the full customer journey.
Data will guide smarter ad decisions.
Privacy changes mean new tools for attribution and conversion tracking:
- Use Google’s enhanced conversions to track user actions.
- Embrace multi-touch attribution to understand the full customer journey.
Data will guide smarter ad decisions.
7/ 🎨 Visual and Voice Ads
2025 users will expect engaging, dynamic experiences. Ads will be:
- Voice-friendly (conversational & action-oriented)
- Rich in visuals (short videos, authentic images)
Start building a library of assets today to stay ahead! 📹
2025 users will expect engaging, dynamic experiences. Ads will be:
- Voice-friendly (conversational & action-oriented)
- Rich in visuals (short videos, authentic images)
Start building a library of assets today to stay ahead! 📹
November 20, 2024 at 11:25 PM
7/ 🎨 Visual and Voice Ads
2025 users will expect engaging, dynamic experiences. Ads will be:
- Voice-friendly (conversational & action-oriented)
- Rich in visuals (short videos, authentic images)
Start building a library of assets today to stay ahead! 📹
2025 users will expect engaging, dynamic experiences. Ads will be:
- Voice-friendly (conversational & action-oriented)
- Rich in visuals (short videos, authentic images)
Start building a library of assets today to stay ahead! 📹
6/ Get ready for hyperlocal ads by:
- Optimizing your Google My Business profile
- Creating location-specific offers
- Running automated local ad campaigns tailored to customer needs
The closer you are to the customer, the better. 🌎
- Optimizing your Google My Business profile
- Creating location-specific offers
- Running automated local ad campaigns tailored to customer needs
The closer you are to the customer, the better. 🌎
November 20, 2024 at 11:25 PM
6/ Get ready for hyperlocal ads by:
- Optimizing your Google My Business profile
- Creating location-specific offers
- Running automated local ad campaigns tailored to customer needs
The closer you are to the customer, the better. 🌎
- Optimizing your Google My Business profile
- Creating location-specific offers
- Running automated local ad campaigns tailored to customer needs
The closer you are to the customer, the better. 🌎
5/ 🗺️ Hyperlocal targeting will dominate.
With platforms like Google Maps becoming key for local search, expect ads to show up directly on maps. Whether it’s “pizza near me” or “closest gas station,” local ads will be prime real estate.
With platforms like Google Maps becoming key for local search, expect ads to show up directly on maps. Whether it’s “pizza near me” or “closest gas station,” local ads will be prime real estate.
November 20, 2024 at 11:25 PM
5/ 🗺️ Hyperlocal targeting will dominate.
With platforms like Google Maps becoming key for local search, expect ads to show up directly on maps. Whether it’s “pizza near me” or “closest gas station,” local ads will be prime real estate.
With platforms like Google Maps becoming key for local search, expect ads to show up directly on maps. Whether it’s “pizza near me” or “closest gas station,” local ads will be prime real estate.
4/ Here’s how you can prepare for AI-powered ads:
- Write conversational ad copy (short & natural for voice/text).
- Focus on customer intent, not exact keywords.
- Use automated, intent-driven bidding strategies.
Let AI handle the targeting while you focus on messaging. 🤖
- Write conversational ad copy (short & natural for voice/text).
- Focus on customer intent, not exact keywords.
- Use automated, intent-driven bidding strategies.
Let AI handle the targeting while you focus on messaging. 🤖
November 20, 2024 at 11:25 PM
4/ Here’s how you can prepare for AI-powered ads:
- Write conversational ad copy (short & natural for voice/text).
- Focus on customer intent, not exact keywords.
- Use automated, intent-driven bidding strategies.
Let AI handle the targeting while you focus on messaging. 🤖
- Write conversational ad copy (short & natural for voice/text).
- Focus on customer intent, not exact keywords.
- Use automated, intent-driven bidding strategies.
Let AI handle the targeting while you focus on messaging. 🤖
3/ 💬 Conversational AI is taking over.
Imagine users interacting with an AI assistant, asking, “Where’s the best coffee nearby?” Instead of a SERP, they’ll get:
- 1-2 options tailored to their preferences
- Local businesses featured through paid ads
Are your ads ready for the shift?
Imagine users interacting with an AI assistant, asking, “Where’s the best coffee nearby?” Instead of a SERP, they’ll get:
- 1-2 options tailored to their preferences
- Local businesses featured through paid ads
Are your ads ready for the shift?
November 20, 2024 at 11:25 PM
3/ 💬 Conversational AI is taking over.
Imagine users interacting with an AI assistant, asking, “Where’s the best coffee nearby?” Instead of a SERP, they’ll get:
- 1-2 options tailored to their preferences
- Local businesses featured through paid ads
Are your ads ready for the shift?
Imagine users interacting with an AI assistant, asking, “Where’s the best coffee nearby?” Instead of a SERP, they’ll get:
- 1-2 options tailored to their preferences
- Local businesses featured through paid ads
Are your ads ready for the shift?
2/ The old model of Google Ads relied on:
- Keywords
- SERP rankings
- Text-based formats
Soon, these will no longer be the core drivers. Instead, search ads will focus on user intent, AI-driven targeting, and hyperlocal contexts. 🔍
- Keywords
- SERP rankings
- Text-based formats
Soon, these will no longer be the core drivers. Instead, search ads will focus on user intent, AI-driven targeting, and hyperlocal contexts. 🔍
November 20, 2024 at 11:25 PM
2/ The old model of Google Ads relied on:
- Keywords
- SERP rankings
- Text-based formats
Soon, these will no longer be the core drivers. Instead, search ads will focus on user intent, AI-driven targeting, and hyperlocal contexts. 🔍
- Keywords
- SERP rankings
- Text-based formats
Soon, these will no longer be the core drivers. Instead, search ads will focus on user intent, AI-driven targeting, and hyperlocal contexts. 🔍
6/ Want more insights on optimizing growth? Subscribe to Growth Unlocked, where I share actionable tips for growth marketing every two weeks. 👇
chintanghuntla.substack.com
#GrowthUnlocked #growthmarketing #productivitytips #marketingstrategy #Substack
chintanghuntla.substack.com
#GrowthUnlocked #growthmarketing #productivitytips #marketingstrategy #Substack
Growth Unlocked | Chintan | Substack
A newsletter about marketing and its interplay with business and society. All from the point of view of growth. Click to read Growth Unlocked, by Chintan, a Substack publication. Launched a year ago.
chintanghuntla.substack.com
November 14, 2024 at 3:22 PM
6/ Want more insights on optimizing growth? Subscribe to Growth Unlocked, where I share actionable tips for growth marketing every two weeks. 👇
chintanghuntla.substack.com
#GrowthUnlocked #growthmarketing #productivitytips #marketingstrategy #Substack
chintanghuntla.substack.com
#GrowthUnlocked #growthmarketing #productivitytips #marketingstrategy #Substack
5/ This approach works in writing, business, and life—let the right processes handle the routine so you can focus on the creative, strategic side of things.
November 14, 2024 at 3:22 PM
5/ This approach works in writing, business, and life—let the right processes handle the routine so you can focus on the creative, strategic side of things.
4/ I calendarize routine tasks, keep my space tidy as I go, and let discipline drive me. The less I have to think about when to do something, the more energy I can invest in what to do.
November 14, 2024 at 3:22 PM
4/ I calendarize routine tasks, keep my space tidy as I go, and let discipline drive me. The less I have to think about when to do something, the more energy I can invest in what to do.
3/ By writing consistently—every two weeks—I’ve produced 25 posts in a year. But here’s the kicker: that regularity isn’t about perfection. It’s about making things easier for myself.
November 14, 2024 at 3:22 PM
3/ By writing consistently—every two weeks—I’ve produced 25 posts in a year. But here’s the kicker: that regularity isn’t about perfection. It’s about making things easier for myself.
2/ In my earlier post on Growth Unlocked, I explore how being lazy can actually help you optimize for better results. Intrigued? Let me explain...
November 14, 2024 at 3:22 PM
2/ In my earlier post on Growth Unlocked, I explore how being lazy can actually help you optimize for better results. Intrigued? Let me explain...
I, and many successful AI users I know, really use AI in a way that compliments or augments what we do. As a result it makes us more productive. And this, I would argue, is the best use of AI in its current form. (3/3)
February 27, 2024 at 8:27 PM
I, and many successful AI users I know, really use AI in a way that compliments or augments what we do. As a result it makes us more productive. And this, I would argue, is the best use of AI in its current form. (3/3)