1/ Google Ads is often praised as one of the most effective tools for online advertising. But even seasoned marketers fall for some misconceptions that can derail campaigns.

Let’s bust 5 not-so-common myths about Google Ads that might be costing you results. 🧵👇

#GoogleAds #DigitalMarketing

1/ 🚨 The way we approach Google Ads is about to undergo a seismic shift. Beginning in 2025, traditional search ads will be replaced by intent-driven, conversational, and hyperlocal experiences. Are you ready for this transformation? Let’s break it down. 🧵

1/ Growth isn't about doing more—it’s about doing what matters. And sometimes, that means embracing laziness. 🧠💡

Any #marketing folks from #Buffalo, NY here? Would love to connect!

With all the brickbats #AI seems to be receiving lately, I personally have not been too disappointed myself. I’ve had mixed results with AI, but I know I need to have realistic expectations from AI. (1/3)

People often ask me if I use AI generated images in my work. This is the reason I don't!

Really happy to see some snow on the ground in #Toronto. It’s really difficult for me to imagine family day weekend without snow and cold. And to think just a week ago it was sunny with a high of 15C! (1/n)

Does Valentine’s Day still work as a good marketing outlet? I would say, it’s complicated….(1/n)

#ValentinesDay #marketing

My latest article explores the history of search engines.

open.substack.com/pub/chintang...

Because online #ads can be highly targeted, there can often be an expectation that such ads will start generating returns from the first dollar spent. And in a way, it’s not really unreasonable to expect that.

Ok, so is this supposed to be a sane version of #twitter?