I agree, AI could make mainstream films more formulaic,prioritize profits over artistry & diminish the visual storytelling audiences cherish,while silencing many indie voices.This makes indie film more vital than ever, w/ the challenge being to build alternative distribution so they reach audiences.

I agree, new tech media can amplify misinformation before fact-checking catches up, but it also allows marginalized voices to connect, organize, and share perspectives that might otherwise be silenced.

(continued) #Media180summer25
This ad also inspires by reminding people that thinking differently is how change happens. It suggests that Apple isn’t just a tool, but a partner in that vision. Buying Apple becomes part of embracing your impact.

Here’s To The Crazy Ones/Think Different targets creatives, rebels,innovators, people who see themselves as different. It uses the association principle linking Apple to revolutionary cultural icons to suggest that buying Apple is a statement of identity not just tech.It’s bold,impactful & timeless.

I agree, the Switch bridges generations by tapping into nostalgia & connection. Use of the plain folks pitch makes it feel like it’s made for everyday families, not just gamers. It’s a great way to honor their legacy while building a new one.

Totally agree, the campaign clearly objectified her for the male gaze, but also played on aspirational femininity to hook women. The limited edition angle and celebrity tie-in were smart ways to drive hype and urgency.

It’s true, many now default to AI without considering the environmental cost or whether it’s necessary. Convenience often outweighs consciousness, even for tasks a simple search could handle. We need more awareness about the trade-offs behind these tools.

Exactly. AI isn’t neutral, it reflects biases like racism, misogyny, transphobia, and other oppressive structures embedded in the data and systems it’s trained on. These technologies often reinforce the very injustices they claim to address or eliminate.