The 1960 Nixon-Kennedy debate to illustrates McLuhan’s theory, “The Medium is the Message.” Radio listeners thought Nixon won, but TV viewers favored Kennedy, highlighting how TV shaped perception, privileging image over the candidates’ actual policies & political substance.
The 1960 Nixon-Kennedy debate to illustrates McLuhan’s theory, “The Medium is the Message.” Radio listeners thought Nixon won, but TV viewers favored Kennedy, highlighting how TV shaped perception, privileging image over the candidates’ actual policies & political substance.