This relationship is robust to various specifications and is driven by group appeals to especially religious, class and age groups. Further, we find that while purely ‘symbolic’ appeals matter, ‘substantive’ appeals that mention policy are more effective by an order of magnitude.
January 8, 2025 at 2:37 PM
This relationship is robust to various specifications and is driven by group appeals to especially religious, class and age groups. Further, we find that while purely ‘symbolic’ appeals matter, ‘substantive’ appeals that mention policy are more effective by an order of magnitude.
We find that voters appear highly attuned to how party elites talk about different social groups. Adding a single net positive appeal to a given group on a daily basis over the course of 3 months improves a perceived group-party linkage by ~6 points on average.
January 8, 2025 at 2:37 PM
We find that voters appear highly attuned to how party elites talk about different social groups. Adding a single net positive appeal to a given group on a daily basis over the course of 3 months improves a perceived group-party linkage by ~6 points on average.
To test this, we develop a novel automated approach that uses language models to measure group appeals observationally. Using UK data, we connect citizens’ perceived group linkages in surveys to party elites’ group appeals in parliamentary speech spanning three decades.
January 8, 2025 at 2:37 PM
To test this, we develop a novel automated approach that uses language models to measure group appeals observationally. Using UK data, we connect citizens’ perceived group linkages in surveys to party elites’ group appeals in parliamentary speech spanning three decades.
It’s often assumed that politicians’ use of group appeals -- valenced references to social groups -- can shape party reputations. We test this assumption, arguing that voters keep ‘running tallies’ of elite rhetoric to continuously update views of whose interests parties represent.
January 8, 2025 at 2:37 PM
It’s often assumed that politicians’ use of group appeals -- valenced references to social groups -- can shape party reputations. We test this assumption, arguing that voters keep ‘running tallies’ of elite rhetoric to continuously update views of whose interests parties represent.