Cyrus Farivar
@cfarivar.bsky.social
"suh-ROOS" / سیروس
Sr. Director, Community Resilience Marketing
🔥🌲Fire Aside (http://fireaside.com)
🕵️ 20+ years in journalism (Forbes, NBC, and more)
🐻 4th-gen Californian // Oakland, CA
📥 cyrus@fireaside.com
📱 +1-341-758-0888 (mobile/Signal)
Sr. Director, Community Resilience Marketing
🔥🌲Fire Aside (http://fireaside.com)
🕵️ 20+ years in journalism (Forbes, NBC, and more)
🐻 4th-gen Californian // Oakland, CA
📥 cyrus@fireaside.com
📱 +1-341-758-0888 (mobile/Signal)
This year @fireaside.bsky.social 's partner agencies identified nearly 23,000 combustible doormats, and those inspectors helped residents to take quick and easy action.
A fireproof doormat is a great daily reminder of how incremental changes can scale to remove risk. We're now giving them away!
A fireproof doormat is a great daily reminder of how incremental changes can scale to remove risk. We're now giving them away!
November 7, 2025 at 10:28 PM
This year @fireaside.bsky.social 's partner agencies identified nearly 23,000 combustible doormats, and those inspectors helped residents to take quick and easy action.
A fireproof doormat is a great daily reminder of how incremental changes can scale to remove risk. We're now giving them away!
A fireproof doormat is a great daily reminder of how incremental changes can scale to remove risk. We're now giving them away!
Fire policy expert @michaelwara.bsky.social and team just released this paper, which matches what I've been thinking this year.
"We are confident that such an evolution can happen
for the crisis we are now facing in California."
Destructive wildfire is solvable.
drive.google.com/file/d/19n-q...
"We are confident that such an evolution can happen
for the crisis we are now facing in California."
Destructive wildfire is solvable.
drive.google.com/file/d/19n-q...
November 4, 2025 at 8:39 PM
Fire policy expert @michaelwara.bsky.social and team just released this paper, which matches what I've been thinking this year.
"We are confident that such an evolution can happen
for the crisis we are now facing in California."
Destructive wildfire is solvable.
drive.google.com/file/d/19n-q...
"We are confident that such an evolution can happen
for the crisis we are now facing in California."
Destructive wildfire is solvable.
drive.google.com/file/d/19n-q...
Hey bike fam:
This fundraiser supports two things I love : public education and bikes.
I first did R4R in 2016 and it's inspired my bigger adventures. Just last month I rode (solo) from Oakland to Reno!
Donate:
runsignup.com/cfarivar/Don...
Ride with us:
www.r4rschools.org
This fundraiser supports two things I love : public education and bikes.
I first did R4R in 2016 and it's inspired my bigger adventures. Just last month I rode (solo) from Oakland to Reno!
Donate:
runsignup.com/cfarivar/Don...
Ride with us:
www.r4rschools.org
October 23, 2025 at 10:42 PM
Hey bike fam:
This fundraiser supports two things I love : public education and bikes.
I first did R4R in 2016 and it's inspired my bigger adventures. Just last month I rode (solo) from Oakland to Reno!
Donate:
runsignup.com/cfarivar/Don...
Ride with us:
www.r4rschools.org
This fundraiser supports two things I love : public education and bikes.
I first did R4R in 2016 and it's inspired my bigger adventures. Just last month I rode (solo) from Oakland to Reno!
Donate:
runsignup.com/cfarivar/Don...
Ride with us:
www.r4rschools.org
Join the Los Angeles Fire Department online for their Community Wildfire Protection Plan Workshop!🔥
Date: Oct 28, 2025
Time: 6-730pm
Location: Online via Zoom
Help shape wildfire mitigation strategies for your neighborhood!
planning.lacounty.gov/long-range-p...
Date: Oct 28, 2025
Time: 6-730pm
Location: Online via Zoom
Help shape wildfire mitigation strategies for your neighborhood!
planning.lacounty.gov/long-range-p...
October 21, 2025 at 6:45 PM
Join the Los Angeles Fire Department online for their Community Wildfire Protection Plan Workshop!🔥
Date: Oct 28, 2025
Time: 6-730pm
Location: Online via Zoom
Help shape wildfire mitigation strategies for your neighborhood!
planning.lacounty.gov/long-range-p...
Date: Oct 28, 2025
Time: 6-730pm
Location: Online via Zoom
Help shape wildfire mitigation strategies for your neighborhood!
planning.lacounty.gov/long-range-p...
TIL: one of my earliest journalism friends and mentors, Paul Boutin, passed away at age 63.
Paul was brilliant, witty, and most of all, he was generous.
His funniest gift to me might be having penned this one line, which got me deleted off Wikipedia (to this day!):
slate.com/technology/2...
Paul was brilliant, witty, and most of all, he was generous.
His funniest gift to me might be having penned this one line, which got me deleted off Wikipedia (to this day!):
slate.com/technology/2...
October 21, 2025 at 3:35 AM
TIL: one of my earliest journalism friends and mentors, Paul Boutin, passed away at age 63.
Paul was brilliant, witty, and most of all, he was generous.
His funniest gift to me might be having penned this one line, which got me deleted off Wikipedia (to this day!):
slate.com/technology/2...
Paul was brilliant, witty, and most of all, he was generous.
His funniest gift to me might be having penned this one line, which got me deleted off Wikipedia (to this day!):
slate.com/technology/2...
Big ups to CAPO VERDE ! 🇨🇻🇨🇻🇨🇻
October 14, 2025 at 3:36 PM
Big ups to CAPO VERDE ! 🇨🇻🇨🇻🇨🇻
The city I have called home for 20+ years is recruiting for Entry Level Firefighter EMT & Paramedic positions.
Thank you for your service, @oaklandfireca.bsky.social .
Thank you for your service, @oaklandfireca.bsky.social .
October 8, 2025 at 8:21 PM
The city I have called home for 20+ years is recruiting for Entry Level Firefighter EMT & Paramedic positions.
Thank you for your service, @oaklandfireca.bsky.social .
Thank you for your service, @oaklandfireca.bsky.social .
Today, federal prosecutors announced the arrest of Jonathan Rinderknecht, 29, "charging him with maliciously starting what became the Palisades Fire in January."
He has his first court appearance today in Orlando.
The criminal complaint is not immediately available.
He has his first court appearance today in Orlando.
The criminal complaint is not immediately available.
October 8, 2025 at 4:13 PM
Today, federal prosecutors announced the arrest of Jonathan Rinderknecht, 29, "charging him with maliciously starting what became the Palisades Fire in January."
He has his first court appearance today in Orlando.
The criminal complaint is not immediately available.
He has his first court appearance today in Orlando.
The criminal complaint is not immediately available.
Ya boi knows some First Aid and CPR now. ⚕️🩹🩸❤️🩹
(I haven't had first aid training since I was in Boy Scouts many many years ago!)
(I haven't had first aid training since I was in Boy Scouts many many years ago!)
October 7, 2025 at 10:52 PM
Ya boi knows some First Aid and CPR now. ⚕️🩹🩸❤️🩹
(I haven't had first aid training since I was in Boy Scouts many many years ago!)
(I haven't had first aid training since I was in Boy Scouts many many years ago!)
October 1, 2025 at 4:26 PM
The latest edition of the @fireaside.bsky.social news is out today!
We provide a roundup of what our partner agencies are doing and highlight industry happenings, along with links to some of our fav pieces of journalism.
Sign up (free!) here: partners.fireaside.com/newsletter-s...
We provide a roundup of what our partner agencies are doing and highlight industry happenings, along with links to some of our fav pieces of journalism.
Sign up (free!) here: partners.fireaside.com/newsletter-s...
October 1, 2025 at 3:46 PM
The latest edition of the @fireaside.bsky.social news is out today!
We provide a roundup of what our partner agencies are doing and highlight industry happenings, along with links to some of our fav pieces of journalism.
Sign up (free!) here: partners.fireaside.com/newsletter-s...
We provide a roundup of what our partner agencies are doing and highlight industry happenings, along with links to some of our fav pieces of journalism.
Sign up (free!) here: partners.fireaside.com/newsletter-s...
US DOJ says Southern California Edison was negligent "in the maintenance, operation, or use of the power and transmission lines," which caused the Eaton Fire in January 2025.
storage.courtlistener.com/recap/gov.us...
bsky.app/profile/cfar...
storage.courtlistener.com/recap/gov.us...
bsky.app/profile/cfar...
September 4, 2025 at 5:06 PM
US DOJ says Southern California Edison was negligent "in the maintenance, operation, or use of the power and transmission lines," which caused the Eaton Fire in January 2025.
storage.courtlistener.com/recap/gov.us...
bsky.app/profile/cfar...
storage.courtlistener.com/recap/gov.us...
bsky.app/profile/cfar...
Please be safe, and thank you, Rainn Wilson!
“This is our 4th evacuation in 6 years, folks."
"I'm starting to take this personally, I'm like 'Fuck you, Fire!'"
www.instagram.com/reel/DNygAVO...
“This is our 4th evacuation in 6 years, folks."
"I'm starting to take this personally, I'm like 'Fuck you, Fire!'"
www.instagram.com/reel/DNygAVO...
August 26, 2025 at 5:04 PM
Please be safe, and thank you, Rainn Wilson!
“This is our 4th evacuation in 6 years, folks."
"I'm starting to take this personally, I'm like 'Fuck you, Fire!'"
www.instagram.com/reel/DNygAVO...
“This is our 4th evacuation in 6 years, folks."
"I'm starting to take this personally, I'm like 'Fuck you, Fire!'"
www.instagram.com/reel/DNygAVO...
Fire folks!
Come join a webinar with @fireaside.bsky.social CEO Jason Brooks and Hilary Franz, the former WA Commissioner of Public Lands, to learn more about how the state has expanded resilience efforts.
WHEN: Aug 27, 10am PT
RSVP: partners.fireaside.com/wa-state-wil...
Come join a webinar with @fireaside.bsky.social CEO Jason Brooks and Hilary Franz, the former WA Commissioner of Public Lands, to learn more about how the state has expanded resilience efforts.
WHEN: Aug 27, 10am PT
RSVP: partners.fireaside.com/wa-state-wil...
August 20, 2025 at 10:18 PM
Fire folks!
Come join a webinar with @fireaside.bsky.social CEO Jason Brooks and Hilary Franz, the former WA Commissioner of Public Lands, to learn more about how the state has expanded resilience efforts.
WHEN: Aug 27, 10am PT
RSVP: partners.fireaside.com/wa-state-wil...
Come join a webinar with @fireaside.bsky.social CEO Jason Brooks and Hilary Franz, the former WA Commissioner of Public Lands, to learn more about how the state has expanded resilience efforts.
WHEN: Aug 27, 10am PT
RSVP: partners.fireaside.com/wa-state-wil...
Fun fact, I too once slept on the sidewalk in front of SCOTUS in March 2005 with @tsrandall.bsky.social to attend Grokster oral arguments!
August 12, 2025 at 4:47 PM
Fun fact, I too once slept on the sidewalk in front of SCOTUS in March 2005 with @tsrandall.bsky.social to attend Grokster oral arguments!
The US Embassy in Ottawa and a state rep from Wisconsin have very different approaches when it comes to wildfires currently blazing across Canada.
ca.usembassy.gov/statement-by...
ca.usembassy.gov/statement-by...
August 6, 2025 at 5:57 PM
The US Embassy in Ottawa and a state rep from Wisconsin have very different approaches when it comes to wildfires currently blazing across Canada.
ca.usembassy.gov/statement-by...
ca.usembassy.gov/statement-by...
Yep, they make me smile every time! I saw some on my Thursday morning bike ride in Oakland just last week!
August 5, 2025 at 7:54 PM
Yep, they make me smile every time! I saw some on my Thursday morning bike ride in Oakland just last week!
Have just pre-ordered @jacobsoboroff.bsky.social's latest: FIRESTORM
August 4, 2025 at 10:27 PM
Have just pre-ordered @jacobsoboroff.bsky.social's latest: FIRESTORM
NIFC: "Nationwide, 10,530 wildland firefighters and support personnel are assigned to incidents. Resources include 213 crews, 533 engines, 103 helicopters, 2 MAFFS units, and 8 incident management teams. Five new large fires were reported yesterday, and 35 remain uncontained."
August 1, 2025 at 4:34 PM
NIFC: "Nationwide, 10,530 wildland firefighters and support personnel are assigned to incidents. Resources include 213 crews, 533 engines, 103 helicopters, 2 MAFFS units, and 8 incident management teams. Five new large fires were reported yesterday, and 35 remain uncontained."
Just out of curiosity, I checked the UC Riverside California Digital Newspaper Collection for uses of the term "defensible space."
Earliest ref as it pertains to fire appears to be in the 80s.
@latimes.com also wrote about it multiple times starting in the 90s:
www.latimes.com/archives/la-...
Earliest ref as it pertains to fire appears to be in the 80s.
@latimes.com also wrote about it multiple times starting in the 90s:
www.latimes.com/archives/la-...
July 24, 2025 at 6:16 PM
Just out of curiosity, I checked the UC Riverside California Digital Newspaper Collection for uses of the term "defensible space."
Earliest ref as it pertains to fire appears to be in the 80s.
@latimes.com also wrote about it multiple times starting in the 90s:
www.latimes.com/archives/la-...
Earliest ref as it pertains to fire appears to be in the 80s.
@latimes.com also wrote about it multiple times starting in the 90s:
www.latimes.com/archives/la-...
Yesterday I learned: PG&E is set to spend over $5.5B on wildfire mitigation in 2026, which will rise to $6.4B the following year. (Or roughly 1/3 of its annual budget!)
That's an average of approx $1,000 per electricity customer, per year.
drive.google.com/file/d/1IqVF...
That's an average of approx $1,000 per electricity customer, per year.
drive.google.com/file/d/1IqVF...
July 24, 2025 at 3:57 PM
Yesterday I learned: PG&E is set to spend over $5.5B on wildfire mitigation in 2026, which will rise to $6.4B the following year. (Or roughly 1/3 of its annual budget!)
That's an average of approx $1,000 per electricity customer, per year.
drive.google.com/file/d/1IqVF...
That's an average of approx $1,000 per electricity customer, per year.
drive.google.com/file/d/1IqVF...
@calfire.bsky.social has put out a new map that shows the severity of all fires over 1,000 acres since 2015. (via @politico.com )
experience.arcgis.com/experience/a...
experience.arcgis.com/experience/a...
July 16, 2025 at 3:35 PM
@calfire.bsky.social has put out a new map that shows the severity of all fires over 1,000 acres since 2015. (via @politico.com )
experience.arcgis.com/experience/a...
experience.arcgis.com/experience/a...
Today, I came across this GAO report from April 2005, which found that "defensible space" is one of the "most effective measures for protecting structures from wildland fire."
The decades-old science is crystal clear. Let's get to work.
drive.google.com/file/d/1S_S5...
The decades-old science is crystal clear. Let's get to work.
drive.google.com/file/d/1S_S5...
July 1, 2025 at 9:15 PM
Today, I came across this GAO report from April 2005, which found that "defensible space" is one of the "most effective measures for protecting structures from wildland fire."
The decades-old science is crystal clear. Let's get to work.
drive.google.com/file/d/1S_S5...
The decades-old science is crystal clear. Let's get to work.
drive.google.com/file/d/1S_S5...
NIFC, July 1: "Fire activity increased across the U.S. during June, with the most notable increases in activity occurring in Alaska, the Great Basin, and Southwest Geographic Areas."
July 1, 2025 at 8:36 PM
NIFC, July 1: "Fire activity increased across the U.S. during June, with the most notable increases in activity occurring in Alaska, the Great Basin, and Southwest Geographic Areas."