Cyrus Farivar
@cfarivar.bsky.social
"suh-ROOS" / سیروس
Sr. Director, Community Resilience Marketing
🔥🌲Fire Aside (http://fireaside.com)
🕵️ 20+ years in journalism (Forbes, NBC, and more)
🐻 4th-gen Californian // Oakland, CA
📥 cyrus@fireaside.com
📱 +1-341-758-0888 (mobile/Signal)
Sr. Director, Community Resilience Marketing
🔥🌲Fire Aside (http://fireaside.com)
🕵️ 20+ years in journalism (Forbes, NBC, and more)
🐻 4th-gen Californian // Oakland, CA
📥 cyrus@fireaside.com
📱 +1-341-758-0888 (mobile/Signal)
Pinned
Cyrus Farivar
@cfarivar.bsky.social
· Mar 20
After 3+ years at Forbes, Friday March 21 will be my last day.
After 20+ years of doing professional journalism, I’m moving on to a new challenge with @fireaside.bsky.social.
After 20+ years of doing professional journalism, I’m moving on to a new challenge with @fireaside.bsky.social.
Reposted by Cyrus Farivar
NEW: Rad Power Bikes has told employees it will go out of business in January without new funding.
The company said in a staff email that it had a "very promising" option to stay alive, but whatever that was, it fell apart.
Story with @kirstenkorosec.bsky.social
techcrunch.com/2025/11/10/r...
The company said in a staff email that it had a "very promising" option to stay alive, but whatever that was, it fell apart.
Story with @kirstenkorosec.bsky.social
techcrunch.com/2025/11/10/r...
Rad Power Bikes faces shutdown in January without new funding | TechCrunch
The company is "still fighting to find ways to continue" according to an email viewed by TechCrunch.
techcrunch.com
November 10, 2025 at 9:22 PM
NEW: Rad Power Bikes has told employees it will go out of business in January without new funding.
The company said in a staff email that it had a "very promising" option to stay alive, but whatever that was, it fell apart.
Story with @kirstenkorosec.bsky.social
techcrunch.com/2025/11/10/r...
The company said in a staff email that it had a "very promising" option to stay alive, but whatever that was, it fell apart.
Story with @kirstenkorosec.bsky.social
techcrunch.com/2025/11/10/r...
This year @fireaside.bsky.social 's partner agencies identified nearly 23,000 combustible doormats, and those inspectors helped residents to take quick and easy action.
A fireproof doormat is a great daily reminder of how incremental changes can scale to remove risk. We're now giving them away!
A fireproof doormat is a great daily reminder of how incremental changes can scale to remove risk. We're now giving them away!
November 7, 2025 at 10:28 PM
This year @fireaside.bsky.social 's partner agencies identified nearly 23,000 combustible doormats, and those inspectors helped residents to take quick and easy action.
A fireproof doormat is a great daily reminder of how incremental changes can scale to remove risk. We're now giving them away!
A fireproof doormat is a great daily reminder of how incremental changes can scale to remove risk. We're now giving them away!
Reposted by Cyrus Farivar
🔗 Read more: www.gov.ca.gov/2025/11/06/e...
Environmental leaders, fire practitioners applaud California’s efforts to expand beneficial fire this Fall | Governor of California
www.gov.ca.gov
November 7, 2025 at 1:21 AM
🔗 Read more: www.gov.ca.gov/2025/11/06/e...
Reposted by Cyrus Farivar
Since my executive order last week to increase prescribed burns for wildfire prevention, California State Parks has done a series of beneficial fires.
While most of our forests are supposed to be federally managed, we're filling the void as the Trump Administration continues to be MIA.
While most of our forests are supposed to be federally managed, we're filling the void as the Trump Administration continues to be MIA.
November 7, 2025 at 1:21 AM
Since my executive order last week to increase prescribed burns for wildfire prevention, California State Parks has done a series of beneficial fires.
While most of our forests are supposed to be federally managed, we're filling the void as the Trump Administration continues to be MIA.
While most of our forests are supposed to be federally managed, we're filling the void as the Trump Administration continues to be MIA.
Reposted by Cyrus Farivar
The smoke you see or smell may be CAL FIRE conducting prescribed burns—part of our ongoing work to make California more wildfire resilient.
With wildfire activity slowing and weather creating safer conditions, prescribed fire operations increase across the state.
#PrescribedFire #GoodFire
With wildfire activity slowing and weather creating safer conditions, prescribed fire operations increase across the state.
#PrescribedFire #GoodFire
November 7, 2025 at 2:00 AM
The smoke you see or smell may be CAL FIRE conducting prescribed burns—part of our ongoing work to make California more wildfire resilient.
With wildfire activity slowing and weather creating safer conditions, prescribed fire operations increase across the state.
#PrescribedFire #GoodFire
With wildfire activity slowing and weather creating safer conditions, prescribed fire operations increase across the state.
#PrescribedFire #GoodFire
Colorado and Utah implement statewide wildfire codes in high-risk areas www.kunc.org/regional-new...
Colorado and Utah implement statewide wildfire codes in high-risk areas
Few states require building with fire-resistant materials, but some in the Mountain West are in the process of changing that.
www.kunc.org
November 7, 2025 at 9:24 PM
Colorado and Utah implement statewide wildfire codes in high-risk areas www.kunc.org/regional-new...
Alaska researchers are using AI to help wildfire managers plan for lightning activity alaskapublic.org/news/alaska-...
Alaska researchers are using AI to help wildfire managers plan for lightning activity
Lightning caused most of the fires that swept across the Interior this summer, burning thousands of acres and dozens of structures.
alaskapublic.org
November 7, 2025 at 5:28 PM
Alaska researchers are using AI to help wildfire managers plan for lightning activity alaskapublic.org/news/alaska-...
‘We all need to work together’: State and local leaders highlight growing wildfire threat in Central Oregon
ktvz.com/news/governm...
ktvz.com/news/governm...
'We all need to work together': State and local leaders highlight growing wildfire threat in Central Oregon
Local and state leaders say wildfire seasons are lasting longer across Central Oregon, and the threat is only growing.
ktvz.com
November 7, 2025 at 5:00 PM
‘We all need to work together’: State and local leaders highlight growing wildfire threat in Central Oregon
ktvz.com/news/governm...
ktvz.com/news/governm...
Reposted by Cyrus Farivar
Reposted by Cyrus Farivar
A good weekend for Los Angeles ✊
November 3, 2025 at 6:57 PM
A good weekend for Los Angeles ✊
Reposted by Cyrus Farivar
Reposted by Cyrus Farivar
Your #WorldSeries MVP, Yoshinobu Yamamoto. 🥹
November 4, 2025 at 7:02 AM
Your #WorldSeries MVP, Yoshinobu Yamamoto. 🥹
Reposted by Cyrus Farivar
Clayton Kershaw, Dodger for life. 💙
November 4, 2025 at 7:02 AM
Clayton Kershaw, Dodger for life. 💙
Oregon consumers can own their own electrical utilities — and prepare for wildfires
www.opb.org/article/2025...
www.opb.org/article/2025...
Oregon consumers can own their own electrical utilities — and prepare for wildfires
About 10% of Oregonians get their electricity from not-for-profit cooperatives that are owned by ratepayers. Their community connectedness can help them prepare for wildfire.
www.opb.org
November 4, 2025 at 9:19 PM
Oregon consumers can own their own electrical utilities — and prepare for wildfires
www.opb.org/article/2025...
www.opb.org/article/2025...
Fire policy expert @michaelwara.bsky.social and team just released this paper, which matches what I've been thinking this year.
"We are confident that such an evolution can happen
for the crisis we are now facing in California."
Destructive wildfire is solvable.
drive.google.com/file/d/19n-q...
"We are confident that such an evolution can happen
for the crisis we are now facing in California."
Destructive wildfire is solvable.
drive.google.com/file/d/19n-q...
November 4, 2025 at 8:39 PM
Fire policy expert @michaelwara.bsky.social and team just released this paper, which matches what I've been thinking this year.
"We are confident that such an evolution can happen
for the crisis we are now facing in California."
Destructive wildfire is solvable.
drive.google.com/file/d/19n-q...
"We are confident that such an evolution can happen
for the crisis we are now facing in California."
Destructive wildfire is solvable.
drive.google.com/file/d/19n-q...
Anonymous letter demands independent Palisades Fire investigations
www.nbclosangeles.com/investigatio...
www.nbclosangeles.com/investigatio...
Anonymous letter shreds LA's review of Palisades Fire
Letter purports to be from Fire Department insiders, who say an after-action report produced by the Department can't be trusted
www.nbclosangeles.com
November 4, 2025 at 8:04 PM
Anonymous letter demands independent Palisades Fire investigations
www.nbclosangeles.com/investigatio...
www.nbclosangeles.com/investigatio...
Reposted by Cyrus Farivar
"This is not a warning of what climate change might do, this is what it is doing to London today."
London's emergency services spend more than £11m responding to wildfires and floods.
www.bbc.co.uk/news/article...
London's emergency services spend more than £11m responding to wildfires and floods.
www.bbc.co.uk/news/article...
London's emergency services spend £11m on wildfires and floods
Calls are being made by London Fire Brigade for more investment in climate change resilience.
www.bbc.co.uk
November 4, 2025 at 4:05 PM
"This is not a warning of what climate change might do, this is what it is doing to London today."
London's emergency services spend more than £11m responding to wildfires and floods.
www.bbc.co.uk/news/article...
London's emergency services spend more than £11m responding to wildfires and floods.
www.bbc.co.uk/news/article...
"California communities using Fire Aside can now access the Structure Exposure Score developed by Pyrologix and Vibrant Planet for free!"
partners.fireaside.com/vibrant-plan...
partners.fireaside.com/vibrant-plan...
Get Access to Vibrant Planet
Access Vibrant Planet's Structure Exposure Score to evaluate wildfire risk. Complete the sign-up form to get started.
partners.fireaside.com
November 4, 2025 at 5:58 PM
"California communities using Fire Aside can now access the Structure Exposure Score developed by Pyrologix and Vibrant Planet for free!"
partners.fireaside.com/vibrant-plan...
partners.fireaside.com/vibrant-plan...
Colorado's $57 million firefighting helicopter program plagued by problems, internal report says
www.9news.com/article/news...
www.9news.com/article/news...
Colorado's $57 million firefighting helicopter program plagued by problems, internal report says
An internal report obtained by 9NEWS details "a lack of meaningful work" felt by Helitack crew members.
www.9news.com
November 4, 2025 at 5:55 PM
Colorado's $57 million firefighting helicopter program plagued by problems, internal report says
www.9news.com/article/news...
www.9news.com/article/news...
Opinion: Wildfires don’t wait for Washington www.deseret.com/opinion/2025...
Opinion: Wildfires don’t wait for Washington
With paychecks stopped, parts undeliverable and logistics grinding to a halt, even the bravest firefighters will be stranded out there without backup.
www.deseret.com
November 3, 2025 at 6:19 PM
Opinion: Wildfires don’t wait for Washington www.deseret.com/opinion/2025...
Reposted by Cyrus Farivar
Cool interactive piece by the Washington Post explains the science behind increased flooding events in a changing climate.
Deadly rivers in the sky
A new Washington Post investigation reveals where climate change has supercharged the movement of moisture through the skies.
www.washingtonpost.com
November 3, 2025 at 5:27 PM
Cool interactive piece by the Washington Post explains the science behind increased flooding events in a changing climate.
A week at sea aboard the last ocean liner wapo.st/4nyr7ju
A week at sea aboard the last ocean liner
A comic artist spent seven days traveling like royalty aboard the Queen Mary 2. She may have lost her mind.
wapo.st
November 3, 2025 at 5:58 PM
A week at sea aboard the last ocean liner wapo.st/4nyr7ju
November 3, 2025 at 4:43 PM
California Promised Insurance Relief, But Delivered Loopholes
www.nytimes.com
November 3, 2025 at 4:05 AM
Reposted by Cyrus Farivar
