If you want to learn more about @cmmonwealth.bsky.social campaign, visit their amazing website and story telling dashboard here:
www.common-wealth.org/interactive/...

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Closing quote:

Learning from the opposition: YIMBY's

A quick note on "enemies":

We prefer the term "opposition" - every campaign needs an opposition.

We mapped the following groups each of whom, in different ways, we represent groups that maintain the rigged system we are living in.

The Message:

Our Approach (ctd)

Crucially: avoid the kind of conspiratorial approach used by the right "it's immigrants." etc

Avoid scapegoating individuals without also making clear the role of those individuals in a system that has been designed through law, policy etc, to rig the system.

Our Approach:
1 - Lead with emotion: use those everyday frustrations as a starting point. Speak to people's reality today.

BUT THEN:

2 - Offer a systemic diagnosis (Privatisation) for why people feel so frustration. Give people an explanation for why the water is full of sewage etc.

... the seemingly non political things that occur all the time but aren't immediately obviously political or policy in nature.
"Extortionate fares on overcrowded trains that never arrive on time."
"The rising cost of heating and eating."
"The literal sewage in our rivers and seas."

Our entry point: The "entry point" for a political or policy conversation with an ordinary member of the public cannot be policy or politics.
You need an "Entry Point", and that means engaging with emotion.
The emotional entry point we chose was "everyday frustration"

The Framing: "The System is Rigged".

Drawing on research by @frameworks.bsky.social we sought to channel the pervasive sense that the "system is rigged".

But with an important caveat: to channel that anger toward systems, not scapegoats.

The Opportunity:
Make those everyday frustrations synonymous with privatisation.

The challenge? How to help Brits make the connection between their everyday feelings of frustration and anger at the way things are, with the UK's failing economic and political systems.

The government's report about the fiscal risks to the UK economy of climate change, ought to be compulsory reading for every newspaper and broadcast editor in the country.
- the cost of overshooting 2C warming: 3% of GDP.
- the cost of 3C warming: 7.8% of GDP.

There's more in our latest report:
Employment and Pay in the UK, powered by Wage Sight, a real-time pay and employment insights app that transforms raw data into concise, local labour market stories across 270+ cities and towns in the UK.
www.campaignsalience.co.uk/wage-sight

At a more granular level, wages in Hull jumped 7% in the year to May 2025, and 6.3% in Liverpool.
But latest data shows that in towns and cities across the UK there's been an ongoing reduction in the number of employees recorded on company payroll retuns. 3/