Campaign Salience
@campaignsalience.bsky.social
Closing quote:
October 9, 2025 at 8:53 AM
Closing quote:
Learning from the opposition: YIMBY's
October 9, 2025 at 8:52 AM
Learning from the opposition: YIMBY's
A quick note on "enemies":
We prefer the term "opposition" - every campaign needs an opposition.
We mapped the following groups each of whom, in different ways, we represent groups that maintain the rigged system we are living in.
We prefer the term "opposition" - every campaign needs an opposition.
We mapped the following groups each of whom, in different ways, we represent groups that maintain the rigged system we are living in.
October 9, 2025 at 8:49 AM
A quick note on "enemies":
We prefer the term "opposition" - every campaign needs an opposition.
We mapped the following groups each of whom, in different ways, we represent groups that maintain the rigged system we are living in.
We prefer the term "opposition" - every campaign needs an opposition.
We mapped the following groups each of whom, in different ways, we represent groups that maintain the rigged system we are living in.
The Message:
October 9, 2025 at 8:45 AM
The Message:
Our Approach:
1 - Lead with emotion: use those everyday frustrations as a starting point. Speak to people's reality today.
BUT THEN:
2 - Offer a systemic diagnosis (Privatisation) for why people feel so frustration. Give people an explanation for why the water is full of sewage etc.
1 - Lead with emotion: use those everyday frustrations as a starting point. Speak to people's reality today.
BUT THEN:
2 - Offer a systemic diagnosis (Privatisation) for why people feel so frustration. Give people an explanation for why the water is full of sewage etc.
October 9, 2025 at 8:39 AM
Our Approach:
1 - Lead with emotion: use those everyday frustrations as a starting point. Speak to people's reality today.
BUT THEN:
2 - Offer a systemic diagnosis (Privatisation) for why people feel so frustration. Give people an explanation for why the water is full of sewage etc.
1 - Lead with emotion: use those everyday frustrations as a starting point. Speak to people's reality today.
BUT THEN:
2 - Offer a systemic diagnosis (Privatisation) for why people feel so frustration. Give people an explanation for why the water is full of sewage etc.
Our entry point: The "entry point" for a political or policy conversation with an ordinary member of the public cannot be policy or politics.
You need an "Entry Point", and that means engaging with emotion.
The emotional entry point we chose was "everyday frustration"
You need an "Entry Point", and that means engaging with emotion.
The emotional entry point we chose was "everyday frustration"
October 9, 2025 at 8:35 AM
Our entry point: The "entry point" for a political or policy conversation with an ordinary member of the public cannot be policy or politics.
You need an "Entry Point", and that means engaging with emotion.
The emotional entry point we chose was "everyday frustration"
You need an "Entry Point", and that means engaging with emotion.
The emotional entry point we chose was "everyday frustration"
The Framing: "The System is Rigged".
Drawing on research by @frameworks.bsky.social we sought to channel the pervasive sense that the "system is rigged".
But with an important caveat: to channel that anger toward systems, not scapegoats.
Drawing on research by @frameworks.bsky.social we sought to channel the pervasive sense that the "system is rigged".
But with an important caveat: to channel that anger toward systems, not scapegoats.
October 9, 2025 at 8:32 AM
The Framing: "The System is Rigged".
Drawing on research by @frameworks.bsky.social we sought to channel the pervasive sense that the "system is rigged".
But with an important caveat: to channel that anger toward systems, not scapegoats.
Drawing on research by @frameworks.bsky.social we sought to channel the pervasive sense that the "system is rigged".
But with an important caveat: to channel that anger toward systems, not scapegoats.
The Opportunity:
Make those everyday frustrations synonymous with privatisation.
Make those everyday frustrations synonymous with privatisation.
October 9, 2025 at 8:29 AM
The Opportunity:
Make those everyday frustrations synonymous with privatisation.
Make those everyday frustrations synonymous with privatisation.
The challenge? How to help Brits make the connection between their everyday feelings of frustration and anger at the way things are, with the UK's failing economic and political systems.
October 9, 2025 at 8:28 AM
The challenge? How to help Brits make the connection between their everyday feelings of frustration and anger at the way things are, with the UK's failing economic and political systems.
We recently worked with @cmmonwealth.bsky.social to frame a story about the state of the UK in a way that gives people an alternative to the explanations on offer from the far right.
The result?
A campaign that links people's everyday frustrations to a specific cause: Privatisation
The result?
A campaign that links people's everyday frustrations to a specific cause: Privatisation
October 9, 2025 at 8:24 AM
We recently worked with @cmmonwealth.bsky.social to frame a story about the state of the UK in a way that gives people an alternative to the explanations on offer from the far right.
The result?
A campaign that links people's everyday frustrations to a specific cause: Privatisation
The result?
A campaign that links people's everyday frustrations to a specific cause: Privatisation
Local journalism is hollowing out.
So we have built an automated data wire to feed it.
WageSight.
20 stories/mo, regular media engagement with journalists responses: no funding, just code + persistence.
🎥 See what landed:
So we have built an automated data wire to feed it.
WageSight.
20 stories/mo, regular media engagement with journalists responses: no funding, just code + persistence.
🎥 See what landed:
October 7, 2025 at 7:17 AM
Local journalism is hollowing out.
So we have built an automated data wire to feed it.
WageSight.
20 stories/mo, regular media engagement with journalists responses: no funding, just code + persistence.
🎥 See what landed:
So we have built an automated data wire to feed it.
WageSight.
20 stories/mo, regular media engagement with journalists responses: no funding, just code + persistence.
🎥 See what landed:
How do we make news stickier in the AI era? 📰🤖
At WageSight we’re testing a salary checker widget alongside local pay stories — turning attention into engagement + sponsorship revenue.
👇 Demo and link below
57.128.224.76:8080
At WageSight we’re testing a salary checker widget alongside local pay stories — turning attention into engagement + sponsorship revenue.
👇 Demo and link below
57.128.224.76:8080
September 11, 2025 at 7:37 AM
How do we make news stickier in the AI era? 📰🤖
At WageSight we’re testing a salary checker widget alongside local pay stories — turning attention into engagement + sponsorship revenue.
👇 Demo and link below
57.128.224.76:8080
At WageSight we’re testing a salary checker widget alongside local pay stories — turning attention into engagement + sponsorship revenue.
👇 Demo and link below
57.128.224.76:8080
The costs of getting to net zero are substantially less than first thought. Undermining the argument of those who claim getting to net zero is unaffordable.
Bonus: here's an illustration of what actually drove the cost of living crisis in 2022 (Clue - it wasn't the costs of net zero)
Bonus: here's an illustration of what actually drove the cost of living crisis in 2022 (Clue - it wasn't the costs of net zero)
July 11, 2025 at 6:27 AM
The costs of getting to net zero are substantially less than first thought. Undermining the argument of those who claim getting to net zero is unaffordable.
Bonus: here's an illustration of what actually drove the cost of living crisis in 2022 (Clue - it wasn't the costs of net zero)
Bonus: here's an illustration of what actually drove the cost of living crisis in 2022 (Clue - it wasn't the costs of net zero)
Great to see a mention of some analysis by WageSight our @campaignsalience.bsky.social employment and pay app in today's Northern Agenda edition by @robparsonsna.bsky.social
newsletters.e.manchestereveningnews.co.uk/2n-3WT9WgtOj...
newsletters.e.manchestereveningnews.co.uk/2n-3WT9WgtOj...
June 18, 2025 at 1:09 PM
Great to see a mention of some analysis by WageSight our @campaignsalience.bsky.social employment and pay app in today's Northern Agenda edition by @robparsonsna.bsky.social
newsletters.e.manchestereveningnews.co.uk/2n-3WT9WgtOj...
newsletters.e.manchestereveningnews.co.uk/2n-3WT9WgtOj...
There's more in our latest report:
Employment and Pay in the UK, powered by Wage Sight, a real-time pay and employment insights app that transforms raw data into concise, local labour market stories across 270+ cities and towns in the UK.
www.campaignsalience.co.uk/wage-sight
Employment and Pay in the UK, powered by Wage Sight, a real-time pay and employment insights app that transforms raw data into concise, local labour market stories across 270+ cities and towns in the UK.
www.campaignsalience.co.uk/wage-sight
June 17, 2025 at 11:03 AM
There's more in our latest report:
Employment and Pay in the UK, powered by Wage Sight, a real-time pay and employment insights app that transforms raw data into concise, local labour market stories across 270+ cities and towns in the UK.
www.campaignsalience.co.uk/wage-sight
Employment and Pay in the UK, powered by Wage Sight, a real-time pay and employment insights app that transforms raw data into concise, local labour market stories across 270+ cities and towns in the UK.
www.campaignsalience.co.uk/wage-sight
At a more granular level, wages in Hull jumped 7% in the year to May 2025, and 6.3% in Liverpool.
But latest data shows that in towns and cities across the UK there's been an ongoing reduction in the number of employees recorded on company payroll retuns. 3/
But latest data shows that in towns and cities across the UK there's been an ongoing reduction in the number of employees recorded on company payroll retuns. 3/
June 17, 2025 at 10:59 AM
At a more granular level, wages in Hull jumped 7% in the year to May 2025, and 6.3% in Liverpool.
But latest data shows that in towns and cities across the UK there's been an ongoing reduction in the number of employees recorded on company payroll retuns. 3/
But latest data shows that in towns and cities across the UK there's been an ongoing reduction in the number of employees recorded on company payroll retuns. 3/
Median income has grown by 38% since the start of the pandemic: 7% a year! Which sounds good, until you factor in inflation, which led to a 27.15% increase in costs over the same period. Despite pay rising, people on the median income have barely been able to keep pace with rising costs. 2/
June 17, 2025 at 10:55 AM
Median income has grown by 38% since the start of the pandemic: 7% a year! Which sounds good, until you factor in inflation, which led to a 27.15% increase in costs over the same period. Despite pay rising, people on the median income have barely been able to keep pace with rising costs. 2/
The monthly salary of someone in the top 1% of earners stood at £18,326 in April 2025. Up more than £4k since the start of the pandemic. By contrast, someone on the median UK wage stood at £2,428, up £642 per month. 1/
June 17, 2025 at 10:53 AM
The monthly salary of someone in the top 1% of earners stood at £18,326 in April 2025. Up more than £4k since the start of the pandemic. By contrast, someone on the median UK wage stood at £2,428, up £642 per month. 1/
The cost of living crisis seems to have faded from view.
Yet UK inflation stands at 3.5%. And food price inflation continues to outpace the overall inflation rate.
We devised a quick animation that plugs into official ONS inflation data, to put the ongoing cost of living crisis into perspective.
Yet UK inflation stands at 3.5%. And food price inflation continues to outpace the overall inflation rate.
We devised a quick animation that plugs into official ONS inflation data, to put the ongoing cost of living crisis into perspective.
May 22, 2025 at 7:05 AM
The cost of living crisis seems to have faded from view.
Yet UK inflation stands at 3.5%. And food price inflation continues to outpace the overall inflation rate.
We devised a quick animation that plugs into official ONS inflation data, to put the ongoing cost of living crisis into perspective.
Yet UK inflation stands at 3.5%. And food price inflation continues to outpace the overall inflation rate.
We devised a quick animation that plugs into official ONS inflation data, to put the ongoing cost of living crisis into perspective.