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calacus.com
Calacus PR
@calacus.com
Public relations consultancy passionate about using the power of sport to inspire and engage.
www.calacus.com
New CIPR research finds lack of industry exposure and work experience turning next generation away from PR careers. https://newsroom.cipr.co.uk/new-cipr-research-finds-lack-of-industry-exposure-and-work-experience-turning-next-generation-away-from-pr-careers/
December 4, 2025 at 11:30 AM
December 3, 2025 at 2:30 PM
How a PR Team Used AI to Scale Smartly, Thrive and Achieve a 5X ROI in 10 Days via PR News https://www.prnewsonline.com/how-a-pr-team-used-ai-to-scale-smartly-thrive-and-achieve-a-5x-roi-in-10-days/
December 3, 2025 at 11:30 AM
How Audiences Perceive AI in News and Media via Institute of PR https://instituteforpr.org/global-perspectives-on-ai-journalism/
December 2, 2025 at 2:30 PM
Why is there a tendency to hound sporting stars if they show any competitive instinct or frustration?

The Calacus Hit and Miss: https://calacus.com/calacus-blog/2025/11/28/calacus-monthy-hit-amp-miss-ian-wright-jude-bellingham-tuchel

#judebellingham #englandfootball #realmadrid #ianwright
December 2, 2025 at 12:30 PM
The Hidden Goldmine of PR Intelligence: Where to Find Premium Communications Case Studies and White Papers via Everything PR https://everything-pr.com/the-hidden-goldmine-of-pr-intelligence-where-to-find-premium-communications-case-studies-and-white-papers/
December 2, 2025 at 11:20 AM
The attention economy and PR: Winning in a world of 3-second scrolls via Agility PRS https://www.agilitypr.com/pr-news/pr-news-trends/the-attention-economy-and-pr-winning-in-a-world-of-3-second-scrolls/
December 1, 2025 at 2:30 PM
How to Make Your Brand the Obvious Answer with Visibility Engineering via Spin Sucks https://spinsucks.com/communication/brand-obvious-answer-visibility-engineering/
December 1, 2025 at 11:30 AM
PRSA Updates AI Ethics Guidelines for 2025: What PR Pros Need to Know via PR News https://www.prnewsonline.com/prsa-updates-ai-ethics-guidelines-for-2025-what-pr-pros-need-to-know/
November 30, 2025 at 2:25 PM
November 30, 2025 at 11:30 AM
November 29, 2025 at 2:30 PM
Five psychological triggers that make media pitches irresistible via Agility PRS https://www.agilitypr.com/pr-news/content-media-relations/5-psychological-triggers-that-make-media-pitches-irresistible/
November 29, 2025 at 11:31 AM
How to measure PR impact in the age of generative AI via Muck Rack https://muckrack.com/blog/how-to-measure-pr-impact-in-the-age-of-generative-ai
November 28, 2025 at 2:30 PM
AI policy update: UK bets on beating US as EU gambles €1bn via Influence PR Mag https://influenceonline.co.uk/2025/11/03/october-ai-policy-update-uk-bets-on-beating-us-as-eu-gambles-1bn
November 28, 2025 at 11:30 AM
November 27, 2025 at 2:30 PM
Ageing isn’t a problem for PR to solve, it’s a story to tell better via Influence PR Mag https://influenceonline.co.uk/2025/11/07/ageing-isnt-just-a-problem-for-pr-to-solve-its-a-story-to-tell-better
November 27, 2025 at 11:30 AM
How to influence AI-generated search results across every platform via Axia https://www.axiapr.com/blog/how-to-influence-ai-generated-search
November 26, 2025 at 2:30 PM
Why PR professionals should think more like content marketers—and how to adopt this mindset via Agility PRS https://www.agilitypr.com/pr-news/pr-skills-profession/why-pr-professionals-should-think-more-like-content-marketers-and-how-to-adopt-this-mindset
November 26, 2025 at 11:30 AM
How social media editors are rewriting the rules for PR outreach via PR Daily https://www.prdaily.com/how-social-media-editors-are-rewriting-the-rules-for-pr-outreach/
November 25, 2025 at 2:52 PM
Seven tips for communicators to refresh old posts using AI tools via Agility PRS https://www.agilitypr.com/pr-news/pr-tech-ai/7-tips-for-communicators-to-refresh-old-posts-using-ai-tools/
November 25, 2025 at 11:30 AM
November 24, 2025 at 2:30 PM
November 24, 2025 at 11:30 AM
How Are CEOs Steering Businesses Through Change? via Institute for PR https://instituteforpr.org/how-are-ceos-steering-business-through-change/
November 23, 2025 at 2:30 PM
How AI Is Shaping the Future of Earned Media via The AI Journal https://aijourn.com/how-ai-is-shaping-the-future-of-earned-media/
November 23, 2025 at 11:30 AM
Mastering owned media: eight tips for success https://bit.ly/4oxBKVe
November 22, 2025 at 2:30 PM