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calacus.com
Calacus PR
@calacus.com
Public relations consultancy passionate about using the power of sport to inspire and engage.
www.calacus.com
December 3, 2025 at 2:30 PM
How a PR Team Used AI to Scale Smartly, Thrive and Achieve a 5X ROI in 10 Days via PR News https://www.prnewsonline.com/how-a-pr-team-used-ai-to-scale-smartly-thrive-and-achieve-a-5x-roi-in-10-days/
December 3, 2025 at 11:30 AM
How Audiences Perceive AI in News and Media via Institute of PR https://instituteforpr.org/global-perspectives-on-ai-journalism/
December 2, 2025 at 2:30 PM
Why is there a tendency to hound sporting stars if they show any competitive instinct or frustration?

The Calacus Hit and Miss: https://calacus.com/calacus-blog/2025/11/28/calacus-monthy-hit-amp-miss-ian-wright-jude-bellingham-tuchel

#judebellingham #englandfootball #realmadrid #ianwright
December 2, 2025 at 12:30 PM
The Hidden Goldmine of PR Intelligence: Where to Find Premium Communications Case Studies and White Papers via Everything PR https://everything-pr.com/the-hidden-goldmine-of-pr-intelligence-where-to-find-premium-communications-case-studies-and-white-papers/
December 2, 2025 at 11:20 AM
The attention economy and PR: Winning in a world of 3-second scrolls via Agility PRS https://www.agilitypr.com/pr-news/pr-news-trends/the-attention-economy-and-pr-winning-in-a-world-of-3-second-scrolls/
December 1, 2025 at 2:30 PM
How to Make Your Brand the Obvious Answer with Visibility Engineering via Spin Sucks https://spinsucks.com/communication/brand-obvious-answer-visibility-engineering/
December 1, 2025 at 11:30 AM
PRSA Updates AI Ethics Guidelines for 2025: What PR Pros Need to Know via PR News https://www.prnewsonline.com/prsa-updates-ai-ethics-guidelines-for-2025-what-pr-pros-need-to-know/
November 30, 2025 at 2:25 PM
November 30, 2025 at 11:30 AM
November 29, 2025 at 2:30 PM
Five psychological triggers that make media pitches irresistible via Agility PRS https://www.agilitypr.com/pr-news/content-media-relations/5-psychological-triggers-that-make-media-pitches-irresistible/
November 29, 2025 at 11:31 AM
How to measure PR impact in the age of generative AI via Muck Rack https://muckrack.com/blog/how-to-measure-pr-impact-in-the-age-of-generative-ai
November 28, 2025 at 2:30 PM
AI policy update: UK bets on beating US as EU gambles €1bn via Influence PR Mag https://influenceonline.co.uk/2025/11/03/october-ai-policy-update-uk-bets-on-beating-us-as-eu-gambles-1bn
November 28, 2025 at 11:30 AM
November 27, 2025 at 2:30 PM
Ageing isn’t a problem for PR to solve, it’s a story to tell better via Influence PR Mag https://influenceonline.co.uk/2025/11/07/ageing-isnt-just-a-problem-for-pr-to-solve-its-a-story-to-tell-better
November 27, 2025 at 11:30 AM
How to influence AI-generated search results across every platform via Axia https://www.axiapr.com/blog/how-to-influence-ai-generated-search
November 26, 2025 at 2:30 PM
Why PR professionals should think more like content marketers—and how to adopt this mindset via Agility PRS https://www.agilitypr.com/pr-news/pr-skills-profession/why-pr-professionals-should-think-more-like-content-marketers-and-how-to-adopt-this-mindset
November 26, 2025 at 11:30 AM
How social media editors are rewriting the rules for PR outreach via PR Daily https://www.prdaily.com/how-social-media-editors-are-rewriting-the-rules-for-pr-outreach/
November 25, 2025 at 2:52 PM
Seven tips for communicators to refresh old posts using AI tools via Agility PRS https://www.agilitypr.com/pr-news/pr-tech-ai/7-tips-for-communicators-to-refresh-old-posts-using-ai-tools/
November 25, 2025 at 11:30 AM
November 24, 2025 at 2:30 PM
November 24, 2025 at 11:30 AM
How Are CEOs Steering Businesses Through Change? via Institute for PR https://instituteforpr.org/how-are-ceos-steering-business-through-change/
November 23, 2025 at 2:30 PM
How AI Is Shaping the Future of Earned Media via The AI Journal https://aijourn.com/how-ai-is-shaping-the-future-of-earned-media/
November 23, 2025 at 11:30 AM
Mastering owned media: eight tips for success https://bit.ly/4oxBKVe
November 22, 2025 at 2:30 PM