Caddy Marketing and Communications, Inc. (CMAC)
@caddymarketing.bsky.social
Marketing consulting firm specializing in advertising, branding, PR and social media campaigns for small and mid-sized businesses (SMBs). Posts by CMAC Founder and Chief Caddy @keithrpillow.
What a great idea!
Forbes: Your 2026 Social Media Strategy Should Treat Your Content Like A TV Series
If you can take the entertainment elements from TV and bring them to social media, you can lock people in for that much longer.
www.forbes.com
November 14, 2025 at 1:45 AM
What a great idea!
I think this is smart.
Digiday: How TikTok Shop will police for fraudulent behavior on Black Friday and Cyber Monday
TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.
digiday.com
November 14, 2025 at 1:30 AM
I think this is smart.
No surprise here.
Bloomberg: Black Friday Deals Eroded by Trump's Tariffs
At this time in 2024, Ash Harbor’s hardwood whiskey dispensers and ThinkFit’s meal prep containers were 10% to 20% off. This year, they’re full price.
www.bloomberg.com
November 14, 2025 at 1:15 AM
No surprise here.
This is a creative way to do it.
Marketing Brew: How beauty brand Tower 28 is using scripted comedy to break through on social
Alex Kalatzis, director of marketing and communications at Tower 28, shared how the beauty brand strategically uses skits to drive results.
www.marketingbrew.com
November 14, 2025 at 1:00 AM
This is a creative way to do it.
Well, duh, of course.
Social Media Today: Responding To Post Comments Can Have a Big Impact on Overall Social Media Performance
Engaging with comments can have a significant effect on post performance.
www.socialmediatoday.com
November 14, 2025 at 12:45 AM
Well, duh, of course.
No question.
Modern Retail: Amazon sellers brace for higher fulfillment fees in 2026 as tariff costs bite
Amazon third-party sellers brace for more penny-pinching after the e-commerce giant announced it is increasing fulfillment fees in 2026.
www.modernretail.co
November 14, 2025 at 12:30 AM
No question.
Short Answer: Bravo fans love these brands.
Marketing Dive: Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon
Bravo’s fan convention for its reality shows led to double-digit lifts in brand recall, purchase intent and emotional engagement for participants in 2023.
www.marketingdive.com
November 14, 2025 at 12:15 AM
Short Answer: Bravo fans love these brands.
I'm not entirely convinced...
Adweek: The Future of Media Is Being Built on YouTube
The platform, thanks to a constellation of factors, is becoming the preeminent incubator for new media ventures
www.adweek.com
November 14, 2025 at 12:00 AM
I'm not entirely convinced...
I never realized this was the case...until I read this.
Ad Age: Why few CMOs are promoted from within—behind the trend and how aspiring marketing chiefs can get ahead
Few CMOs have been promoted from within in recent years, as brands often turn to external hires to rejuvenate the business.
adage.com
November 13, 2025 at 11:45 PM
I never realized this was the case...until I read this.
Huh. I had no idea!
Modern Retail: Shoppers still can't get enough of Advent calendars, and brands are racing to keep up with demand
Even as brands like Red Bull and Kraft Natural Cheese jump on the Advent calendar bandwagon, there are few signs that customers are getting Advent calendar fatigue; brands like Spunky Pup, Bartesian…
www.modernretail.co
November 13, 2025 at 11:30 PM
Huh. I had no idea!
Very cool!
Nieman Journalism Lab: A “win-win” partnership brings a surge of reporting firepower to hyperlocal news outlets around Boston
The Boston University Newsroom has published nearly 400 news articles in hyperlocal outlets in and around the city.
www.niemanlab.org
November 13, 2025 at 11:15 PM
Very cool!
I predict this will generate a TON of sales.
Retail Brew: ‘Made in America’ gift guide highlights alternatives to imports
The Alliance for American Manufacturing’s holiday gift guide touts itself as a way to shop without tariffs.
www.retailbrew.com
November 13, 2025 at 11:01 PM
I predict this will generate a TON of sales.
These survey findings are quite telling.
PR Daily: This is how CEOs view communicators as AI use becomes near universal
Insights into the future of the comms function from Ragan and HarrisX.
www.prdaily.com
November 13, 2025 at 10:45 PM
These survey findings are quite telling.
I like this approach, actually.
Digiday: Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
Brands are getting more creative in their quests for influencers their competitors may not have already tapped.
digiday.com
November 13, 2025 at 10:30 PM
I like this approach, actually.
Now we're talking!
MarTech: 4 essential email marketing tips to maximize holiday inbox placement
Learn how to strengthen your sender reputation and boost engagement when it matters most.
martech.org
November 13, 2025 at 10:15 PM
Now we're talking!
This is great, but where did they get the 💰 for this???
MediaPost: Going Outside | 2 Nonprofits Billboard Times Square To Mark World Diabetes Day
For Beyond Type 1, digital OOH ads ask viewers to "Go Beyond" common misconceptions about diabetes.
www.mediapost.com
November 13, 2025 at 10:00 PM
This is great, but where did they get the 💰 for this???
How awesome are these? 😀
Ragan Communications: 4 prompting tricks that will take your AI from basic to brilliant
Direct AI with precision.
www.ragan.com
November 13, 2025 at 9:45 PM
How awesome are these? 😀
Always separating fact from fiction.
Digiday: AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh
AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But nuances are emerging.
digiday.com
November 13, 2025 at 9:30 PM
Always separating fact from fiction.
I LOVE this...so much!
Ragan Communications: How to establish a crisis escalation framework
Live event coverage from the Future of Communications Conference. During crises, comms pros need to plan for what could happen, not just what’s currently happening. “You don’t want to overreact or…
www.ragan.com
November 13, 2025 at 9:00 PM
I LOVE this...so much!
Well, look at that!
MediaPost: Nerds Heads Back To The Super Bowl For The Third Straight Year
As gummy candy keeps biting into chocolate's turf, Gen Z's favorite cluster is suiting up again.
www.mediapost.com
November 13, 2025 at 8:45 PM
Well, look at that!
These are interesting findings.
Digiday: In Graphic Detail | How AI search is changing brand visibility
We explore recent data illustrating the search dilemmas facing marketers -- and the potential solutions.
digiday.com
November 13, 2025 at 8:30 PM
These are interesting findings.
Great advice!
Content Marketing Institute: Manage Digital Assets So Your Brand Avoids AI Disasters
Make digital asset management the strategic nerve center of your marketing operations to manage human- and AI-generated content at scale.
contentmarketinginstitute.com
November 13, 2025 at 8:15 PM
Great advice!
What a bummer. Did this publisher lose #TheForce?
MediaPost: Star Wars Inside Magazine Is Heading Out Into Space
The official "Star Wars" magazine is closing after 237 print issues.
www.mediapost.com
November 13, 2025 at 8:00 PM
What a bummer. Did this publisher lose #TheForce?
I suppose that's a good thing...right?
Search Engine Land: ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
searchengineland.com
November 13, 2025 at 7:45 PM
I suppose that's a good thing...right?