Caddy Marketing and Communications, Inc. (CMAC)
@caddymarketing.bsky.social
Marketing consulting firm specializing in advertising, branding, PR and social media campaigns for small and mid-sized businesses (SMBs). Posts by CMAC Founder and Chief Caddy @keithrpillow.
I LOVE this brand!
Digiday: How Delish’s Joanna Saltz built a sizzling brand and hot career in a fickle industry
At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.
digiday.com
November 12, 2025 at 11:30 PM
I LOVE this brand!
This is SO on brand for Nordstrom...and I'm here for it.
Retail Dive: In an AI world, Nordstrom is leaning into human care
AI has a role to play, but when customers "really want the face-to-face, eye-to-eye, voice-to-voice connection,” the retailer is there to meet the need, Nordstrom’s Heather Bissell said.
www.retaildive.com
November 12, 2025 at 11:15 PM
This is SO on brand for Nordstrom...and I'm here for it.
Well, look at that! A newspaper actually EXPANDING not CONTRACTING. Wow.
MediaPost: The Indianapolis Star Doubles The Size Of Its Opinion Section
The letters and columns will be geared to local news, the newspaper states.
www.mediapost.com
November 12, 2025 at 11:00 PM
Well, look at that! A newspaper actually EXPANDING not CONTRACTING. Wow.
This is wild. I hadn't heard this story...until now.
Marketing Brew: How a home invasion turned into marketing gold for Owala
Binoy Zachariah, an artist and content creator, said he found an unexpected use for his Owala water bottle—and the brand sent him an out-of-the-ordinary PR package.
www.marketingbrew.com
November 12, 2025 at 10:45 PM
This is wild. I hadn't heard this story...until now.
And neither am I...
Digiday: Buyers aren't exactly won over by Netflix's new monthly active viewers (MAV) metric
Introducing MAVs was always about offering more transparency and clarity about the platform’s methodology of reach.
digiday.com
November 12, 2025 at 10:30 PM
And neither am I...
How awesome is this? 😀
How social media editors are rewriting the rules for PR outreach - PR Daily
Even if your pitch doesn’t fit, they can help guide you to the right person. The growing influence of social media leads reflects a greater shift in how journalism and branded media intersect with…
www.prdaily.com
November 12, 2025 at 10:15 PM
How awesome is this? 😀
I'm sure they are...and so am I!
Retail Brew: Toys R Us is making a comeback, and toymakers are rejoicing
With another expansion of brick and mortar stores, the industry is hoping the revival drives interest among consumers.
www.retailbrew.com
November 12, 2025 at 10:00 PM
I'm sure they are...and so am I!
This is very interesting.
Ad Age: How publishers like USA Today are testing ads in their AI chatbot experiments
These experiments come as brands are still waiting for more ad opportunities inside the major large language models.
adage.com
November 12, 2025 at 9:45 PM
This is very interesting.
That's no good at all. 😬
Digiday: The Daily Mail says Google AI Overviews have killed click-throughs
Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.
digiday.com
November 12, 2025 at 9:30 PM
That's no good at all. 😬
Good to know, indeed.
Bulldog Reporter: What PR pros need to know to avoid making a crisis worse
As some of my journalist friends have told me over the years, “You see one PR program and pitch, you’ve seen them all,” and it’s hard to disagree with them because so many PR approaches
www.agilitypr.com
November 12, 2025 at 9:15 PM
Good to know, indeed.
This is good advice.
AMI: How to prepare to moderate a panel discussion
The Four Pots approach to getting the most out of your speakers
amimagazine.global
November 12, 2025 at 9:00 PM
This is good advice.
I'm on board with these suggestions. If we can use #AI tools for external #comms, then why not for internal #comms? Makes complete sense to me.
Ragan Communications: Five steps to enhance internal communication with AI prompts
Last year, 12% of U.S. employees reported using AI at work a few times per week or more, according to Gallup. That percentage has now climbed to 19%, highlighting the technology’s rapid rate of…
www.ragan.com
November 12, 2025 at 8:45 PM
Absolutely true. 💯
Digiday: AI isn’t just changing search. It’s rewriting the ad stack
Discover how generative AI advertising is transforming monetization strategies, shaping infrastructure choices and redefining digital ad models.
digiday.com
November 12, 2025 at 8:30 PM
Absolutely true. 💯
I agree with this.
Content Marketing Institute: Put Marketing Strategy First, Technology Second
Marketing strategy should drive technology choices, not vice versa. Here’s how to plan your 2026 marketing approach before spending on tools.
contentmarketinginstitute.com
November 12, 2025 at 8:15 PM
I agree with this.
I like this approach because it makes it all the more REAL.
MediaPost: Home Depot Brings Real Tree Farmers To Small Screen
BBDO's new holiday work taps into family tradition -- and a market that's holding steady even as shoppers grow uneasy.
www.mediapost.com
November 12, 2025 at 8:00 PM
I like this approach because it makes it all the more REAL.
Indeed they did!
Retail Brew: The grocery M&A moves that defined the past quarter century
From the Whole Foods-Amazon panic to the deal that squashed the future of megamergers, many M&A moves helped shape the future of grocery.
www.retailbrew.com
November 12, 2025 at 7:45 PM
Indeed they did!
I really like this approach.
Digiday: Behind Unilever’s creator and social strategy for next year’s World Cup
The CPG advertiser is planning out its presence at the 2026 World Cup, with a strategy focusing on social and sponsorship.
digiday.com
November 12, 2025 at 7:30 PM
I really like this approach.
This is unbelievable...if it's true.
MediaPost: Meta Is Reportedly Making Billions From Fraudulent Ads
For the past three years, Meta has hidden its failure to stop millions of various scam ads exposing users across Facebook, Instagram and WhatsApp. According to a report by Reuters, the tech giant has…
www.mediapost.com
November 12, 2025 at 7:15 PM
This is unbelievable...if it's true.
LOVE this!
Social Media Today: How Marketers Are Planning To Use AI, Influencers and More in 2026
Emplifi's latest report highlights key trends as marketers plan for the new year.
www.socialmediatoday.com
November 12, 2025 at 7:00 PM
LOVE this!
There aren't many reasons for optimism right now, to be sure.
CNBC: Consumer sentiment nears lowest level ever as worries build over shutdown
A University of Michigan sentiment survey showed a decline of 6.2% on the month and about 30% from a year ago.
www.cnbc.com
November 12, 2025 at 6:45 PM
There aren't many reasons for optimism right now, to be sure.
I think this is smart. If your brand has definitive ties to #soccer | #football, then it makes sense to start #marketing planning and activations early.
Digiday: rands and retailers are already rushing to capitalize on World Cup fever
While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.
digiday.com
November 12, 2025 at 6:30 PM
I think this is smart. If your brand has definitive ties to #soccer | #football, then it makes sense to start #marketing planning and activations early.
I believe this.
Vox: The most likely AI apocalypse
How artificial intelligence could be leading most humans into an inescapable trap.
www.vox.com
November 12, 2025 at 6:15 PM
I believe this.
Now we're talking!
MarTech: 6 steps to writing emails that get opened and acted on
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert.
martech.org
November 12, 2025 at 6:01 PM
Now we're talking!
Aw, man. This makes me sad. My father used to ask for this book for #Christmas EVERY YEAR!
MediaPost: Farmer's Almanac Is Closing After 208 Years
The last issue will be dated 2026, and the website is closing in December.
www.mediapost.com
November 12, 2025 at 5:48 PM
Aw, man. This makes me sad. My father used to ask for this book for #Christmas EVERY YEAR!