Century 21 Optimum Realty
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Century 21 Optimum Realty
@c21optimumrealty.bsky.social
Century 21 Optimum Realty serves most of Nova Scotia. C21 Optimum Realty offers unmatched support for buyers and sellers, providing global brand recognition, advanced technology, and marketing that maximizes property exposure.
www.optimumrealty.c21.ca
Despite Q3 decline, NS population is still up 3,584 (+0.33%) year over year. This looks like the end of an unsustainable boom rather than a collapse. Markets serving permanent residents vs temporary populations will see different impacts. shorturl.at/D4uH4 #HalifaxRealEstate
Nova Scotia’s Population Decline
Nova Scotia recorded its first quarterly population decline since 2020, signaling a potential turning point for the province's housing markets after years of unprecedented growth.
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December 18, 2025 at 1:13 PM
Shannon Park is getting a massive makeover: 930 mixed-income homes coming to Dartmouth's waterfront as part of a $300M provincial-federal deal. This will reshape inventory, rentals & neighbourhood character in one of HRM's fastest-growing corridors. shorturl.at/eMXlX #NSHousing #HalifaxRealEstate
Nova Scotia and Ottawa Partner on $300M Shannon Park Housing Project | Rob Lough | Realtor/Broker
Nova Scotia's housing supply strategy took a major leap forward this week as the province and federal government announced a $300-million partnership to deliver 1,430 new homes across Nova Scotia. The...
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December 15, 2025 at 6:55 PM
📉 Canada's rental market posts 14th straight monthly decline—asking rents hit 18-month low at ~$2,074.
But Nova Scotia is different: +1.8% YoY growth while Toronto (-5.0%) & Vancouver (-6.8%) see major corrections.
Why NS bucks the trend & what it means for you: shorturl.at/iYhIL
Canada's Rental Market Posts Record Decline | Rob Lough | Realtor/Broker
Canada's rental market is experiencing unprecedented cooling, with national average asking rents falling for the 14th consecutive month to approximately $2,074 in November 2025.
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December 9, 2025 at 8:39 PM
October was 🔥 in Truro—$30M in sales, 70 transactions, homes selling at $400K avg. November reality check: $340K avg, mid-40s sales, 50 days on market. Classic seasonal shift. Spring sellers do best, fall buyers gain leverage. Know the pattern, win the deal. shorturl.at/x8ysj
Truro, Bible Hill & Stewiacke Real Estate Market Update November 2025 | Rob Lough | Realtor/Broker
The Truro area housing market wrapped up November 2025 showing familiar seasonal patterns, with autumn cooling following a robust summer peak. Here's what the latest numbers reveal for buyers and sell...
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December 6, 2025 at 6:48 PM
Year-Over-Year Growth
Nova Scotia real estate through November 2025:
+6.9% price growth ($440K → $470K)
Stable sold-to-ask ratios (96-99%)
Healthy seasonal patterns returning
The market is finding its sustainable pace.
Full analysis: shorturl.at/tzWxk
#RealEstateInvesting #NSRealEstate #Halifax
Nova Scotia Real Estate Stats for November 2025
As 2025 draws to a close, it's time to take stock of Nova Scotia's real estate market performance over the past twelve months.
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December 6, 2025 at 11:32 AM
Halifax real estate November 2025: Sales cooled to mid-400s units, prices dipped under $600K, and properties now sit 40+ days on market. The fall shift is real—buyers gaining negotiating power after summer's bidding wars. Full market analysis: shorturl.at/Z9b4H
#HalifaxRealEstate #NSRealEstate
Halifax Real Estate Market Stats November 2025 | Rob Lough | Realtor/Broker
The Halifax-Dartmouth regional market wrapped up November 2025 with clear seasonal patterns emerging: strong spring momentum giving way to more balanced fall conditions. Here's what the latest data re...
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December 6, 2025 at 11:28 AM
📊 Halifax housing starts surge 32% YoY
13,000 units under construction
Mostly rental apartments
Leading Canada's major markets
#RealEstateInvesting
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Halifax Housing Starts Surge 32% in 2025 | Rob Lough | Realtor/Broker
Halifax Regional Municipality is experiencing one of Canada's strongest housing construction booms in 2025, with housing starts jumping 32% year-over-year—more than six times the national growth rate ...
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December 4, 2025 at 9:49 AM
Thinking of buying in Halifax? Property taxes might surprise you.

Unlike Toronto, Vancouver, or Calgary, HRM uses a Capped Assessment Program that creates big differences between similar homes.

What homebuyers need to know 👇

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#HalifaxRealtor #HRM #FirstTimeHomeBuyer
How Halifax Property Taxes Compare to Other Canadian Cities | Rob Lough | Realtor/Broker
If you're a homeowner in Halifax Regional Municipality, you've likely heard about the Capped Assessment Program (CAP) – Nova Scotia's unique approach to limiting property tax increases.
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December 1, 2025 at 4:24 PM
If you feel like your paycheque doesn't go as far as it used to, here's why:
Over 6 years, mortgage interest is up 54.6%, home insurance up 44.9%, groceries up 40-76%, and rent up 31.5%.
You're not bad at budgeting. The math fundamentally changed.
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#RealEstate
The Real Cost of Living in Canada | Rob Lough | Realtor/Broker
New data from Statistics Canada reveals just how dramatically the cost of everyday essentials has climbed over the past six years and the numbers are sobering for anyone trying to buy a home or manage...
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November 29, 2025 at 4:01 PM
Nova Scotia is building up to 64 new rent-geared-to-income apartments in Middleton, Windsor, Shubenacadie & Springhill—part of the province's $251M commitment to add 515 public housing units. Design work underway, construction could start spring 2026. #NSHousing #AffordableHousing
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Nova Scotia Announces 64 New Public Housing Units | Rob Lough | Realtor/Broker
Nova Scotia is moving forward with a significant expansion of affordable housing in rural communities, announcing plans for up to 64 new rent-geared-to-income apartments across four towns.
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November 29, 2025 at 11:55 AM
Planning to buy a home in the next year?
3 things to do RIGHT NOW for your credit:
✅ Pay everything on time
✅ Keep credit card balances under 30%
✅ STOP applying for new credit
Your future mortgage rate will thank you.
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#FirstTimeHomeBuyer #CreditTips
What is a Good Credit Score in Canada for Getting a Mortgage | Rob Lough | Realtor/Broker
If you're planning to buy a home in Nova Scotia or anywhere in Canada, understanding what constitutes a good credit score and how to improve yours before you apply can save you significant money and s...
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November 27, 2025 at 4:46 PM
Nova Scotia homebuyers take note 📌 Scotiabank's contrarian forecast predicts interest rate hikes by late 2026. If you're considering a variable rate mortgage or planning to buy, this could impact your strategy. Full analysis:
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Scotiabank Predicts Bank of Canada Rate Hike in 2026 | Rob Lough | Realtor/Broker
The Bank of Canada's monetary policy direction has become a hot topic for Canadian homebuyers, mortgage holders, and real estate professionals.
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November 25, 2025 at 1:14 PM
When a client sees the C21 logo before meeting me, half the trust-building is already done.
That's the power of 50+ years of brand recognition working in your favor.
Why wordless logos dominate real estate 👉 shorturl.at/oX8fj
#RealEstateMarketing #HalifaxRealEstate
The Power of Brand Recognition in Real Estate
In a world saturated with marketing messages, the most powerful brands don't need to say anything at all. The Century 21 gold and black emblem.
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November 24, 2025 at 5:20 PM
🥾 Nova Scotia's 8 best hikes: From Bay of Fundy cliffs at Cape Split to Cape Breton's hidden Blueberry Mountain ridge. Coastal views, old-growth forests & granite summits all within day-trip distance. Your guide to the province's top trails ⬇️
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8 Best Hikes in Nova Scotia | Rob Lough | Realtor/Broker
Nova Scotia's hiking trails deliver some of Atlantic Canada's most dramatic scenery, from Bay of Fundy cliff edges to Cape Breton ridge walks and South Shore granite domes.
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November 24, 2025 at 5:18 PM
Sandy Lake Development Bedford: 8,000 housing units on 400 hectares. This isn't just another subdivision - it's one of NS's largest housing projects and will significantly impact Bedford's character and HRM's housing supply. www.roblough.com/news/1424469...
Sandy Lake Development Bedford | Rob Lough | Realtor/Broker
The Sandy Lake development in Bedford, Nova Scotia, will bring approximately 8,000 housing units to the region over the next decade, representing a transformative opportunity for homebuyers and a sign...
www.roblough.com
November 18, 2025 at 12:01 PM
🏠 Saving for a home in Halifax, Dartmouth, or Truro? The First Home Savings Account (FHSA) is your secret weapon. Contribute $8,000/year, get immediate tax deductions, and withdraw it all TAX-FREE for your down payment. Every first-time buyer in NS should know about this: tinyurl.com/ya7jadc2
First Home Savings Account | Rob Lough | Realtor/Broker
The First Home Savings Account (FHSA) represents one of the most powerful savings tools available to aspiring homeowners, combining the best features of RRSPs and TFSAs into a single, purpose-built ac...
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November 17, 2025 at 12:31 PM
ova Scotia's MOST program = FREE MONEY for young skilled workers! Electricians, plumbers, nurses, carpenters, and film pros under 30 can get their provincial tax refunded on up to $50K of income. That's potentially $4,000+ per year. Details:
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The MOST Tax Refund | Rob Lough | Realtor/Broker
Are you a young tradesperson, nurse, or film industry professional working in Nova Scotia? You could be eligible for a significant tax refund that puts thousands of dollars back in your pocket.
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November 15, 2025 at 8:17 PM
New construction buyers in Nova Scotia: Your warranty matters! Atlantic and LUX programs protect against defects in materials, workmanship, and structural issues. Coverage ranges from 1-10 years depending on the issue. Review your policy carefully! #NSHomes #NewConstruction shorturl.at/8atcX
New Home Warranties in Nova Scotia | Rob Lough | Realtor/Broker
When purchasing a newly constructed home in Nova Scotia, understanding your warranty protection is crucial for safeguarding your investment. Two primary warranty programs serve the region, Atlantic Ne...
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November 15, 2025 at 2:03 PM
Bedford commuters: Exit 3 on Hwy 102 is getting upgraded! 6 weeks of construction for safer, wider off-ramps to Hammonds Plains Rd. Exit stays open but expect delays 9am-3pm for blasting, overnight for paving. Part of HRM's 20-year transportation plan. #Halifax #BedfordNS
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Highway 102 Exit 3 Upgrade | Rob Lough | Realtor/Broker
Nova Scotia has launched a significant infrastructure improvement project at Exit 3 on Highway 102 in Bedford, marking an important step toward addressing traffic congestion in one of Halifax's busies...
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November 14, 2025 at 11:06 AM
River Philip Golf Resort approved for Collingwood Corner, NS! This 1,555-hectare development by John Bragg includes 18-hole course, 180 residential lots, 80+ RV sites, inn & restaurant. A game-changer for northern Nova Scotia tourism. #NSGolf #CumberlandCounty
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River Philip Golf Resort | Rob Lough | Realtor/Broker
A Game-Changing Development Coming to Collingwood Corner, Nova ScotiaNorthern Nova Scotia is set to welcome its most ambitious recreational development in years.
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November 10, 2025 at 6:30 PM
🍂 Fall reminder: Colder weather means closed windows and higher radon levels in NS homes. With 11% of homes above safe limits, now's the time to test. Protect your family's health and your property value. Read more ⬇️ #NSRealEstate #RadonTesting shorturl.at/RWZBT
Radon Gas in Nova Scotia What Homeowners Buyers and Sellers Need to Know | Rob Lough | Realtor/Broker
Radon gas is one of those invisible threats that many Nova Scotia homeowners don't think about, until it's time to buy or sell a property.
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November 10, 2025 at 1:13 PM
Cape Breton Real Estate - October 2025:
✅ 91 homes sold
✅ $264,800 avg price
✅ $24.1M total sales
✅ 94.6% sold-to-ask ratio
Market showing resilience with steady sales & stable pricing. Days on market up to 52.7 as seasonal shift begins.
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#CapeBreton #NSRealEstate #MarketUpdate
Cape Breton Real Estate Market Report October 2025 | Rob Lough | Realtor/Broker
October 2025 brought steady performance to Cape Breton's real estate market, with 91 homes changing hands and nearly $24.1 million in total sales value.
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November 8, 2025 at 11:58 AM
outh Shore real estate October 2025 stats are in! Market delivered 6.9% annual appreciation, summer surge with 120+ monthly sales, and homes moving in 60 days by fall. Coastal NS remains strong heading into 2026. Full analysis: shorturl.at/zNrcz#SouthS... #NSRealEstate
South Shore Nova Scotia Real Estate Market Stats | Rob Lough | Realtor/Broker
The South Shore real estate market demonstrated remarkable resilience throughout 2025, rebounding from a slow start to deliver robust performance metrics during the summer and fall months.
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November 8, 2025 at 11:41 AM
⚠️ Real estate investors: Starting January 2026, you CANNOT use your personal income to help qualify for multiple investment property mortgages.
Each property must qualify on its own rental income alone. This changes everything.
Full breakdown: shorturl.at/Rbt5D
Canada’s Investment Property Mortgage Rules Are Changing
Canada’s Investment Property Mortgage Rules Are Changing: Here’s What It Means for You If you’re a real estate investor in Canada, or thinking about becoming one, there’s an important regulatory shift...
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November 7, 2025 at 12:02 PM
Thinking of selling in Truro? October's stats are impressive:
✅ Homes selling at 96.6% of asking price
✅ Average 60 days on market
✅ Record $400K+ average sale price
✅ 73 properties sold - a 22-month high!
Seller's market conditions continue 💪 #TruroRealEstate #NovaScotia
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Truro Real Estate Market Shatters Records in October 2025 | Rob Lough | Realtor/Broker
The Truro, Bible Hill, and Stewiacke real estate market delivered its strongest performance in nearly two years this October, with sales volume, property values, and transaction totals all reaching ne...
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November 6, 2025 at 9:58 AM