The Bulleit Group
@bulleitgroup.bsky.social
A strategic communications agency that positions your brand in the right conversations.
Every message you share now passes through an algorithm before it reaches an audience.
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
November 13, 2025 at 4:34 PM
Every message you share now passes through an algorithm before it reaches an audience.
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
Starbucks’ glass bear cup sold out in hours — shaping drinkware into a collectible and turning a product drop into a cultural moment. ☕🧸
What this tells us as communicators 👇
What this tells us as communicators 👇
November 10, 2025 at 3:54 PM
Starbucks’ glass bear cup sold out in hours — shaping drinkware into a collectible and turning a product drop into a cultural moment. ☕🧸
What this tells us as communicators 👇
What this tells us as communicators 👇
If purpose isn’t visible, it isn’t working.
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
November 7, 2025 at 6:29 PM
If purpose isn’t visible, it isn’t working.
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
Every company has a mission statement.
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
November 5, 2025 at 7:46 PM
Every company has a mission statement.
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
👻 Every Halloween, someone declares the press release dead.
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
October 30, 2025 at 8:51 PM
👻 Every Halloween, someone declares the press release dead.
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
Two U.S. federal judges just confirmed they used AI tools to help draft rulings. The results included factual errors. (tinyurl.com/3uvh7c43)
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
October 28, 2025 at 5:33 PM
Two U.S. federal judges just confirmed they used AI tools to help draft rulings. The results included factual errors. (tinyurl.com/3uvh7c43)
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
Most companies think LLMs crawl their websites. They don’t.
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
October 20, 2025 at 6:13 PM
Most companies think LLMs crawl their websites. They don’t.
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
Katie and Morgan are representing Bulleit at Dreamforce this week, connecting with innovators and joining the energy at Jumpstart Agent’s Jumpstart Jam yesterday.
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
October 15, 2025 at 7:02 PM
Katie and Morgan are representing Bulleit at Dreamforce this week, connecting with innovators and joining the energy at Jumpstart Agent’s Jumpstart Jam yesterday.
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
Have you tuned in yet? 🎧
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
October 10, 2025 at 5:00 PM
Have you tuned in yet? 🎧
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
Our latest #EmployeeSpotlight: Carly Bourne ✨
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
October 8, 2025 at 6:46 PM
Our latest #EmployeeSpotlight: Carly Bourne ✨
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
AI dominates headlines, but adoption is lagging (tinyurl.com/4x99yjv2).
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
October 6, 2025 at 5:04 PM
AI dominates headlines, but adoption is lagging (tinyurl.com/4x99yjv2).
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
This week, two members of our team were on the ground at the Resilience Conference in London. 🇬🇧
From AI to quantum to infosec, we stay close to the boldest ideas so our clients are ready for what comes next.
From AI to quantum to infosec, we stay close to the boldest ideas so our clients are ready for what comes next.
October 1, 2025 at 8:18 PM
This week, two members of our team were on the ground at the Resilience Conference in London. 🇬🇧
From AI to quantum to infosec, we stay close to the boldest ideas so our clients are ready for what comes next.
From AI to quantum to infosec, we stay close to the boldest ideas so our clients are ready for what comes next.
🎧 New from Bulleit: So What: The PR Strategy Podcast 🎙️
On World Podcast Day, we’re pulling back the curtain on modern comms. From strategies to struggles to standout moments, we’ll explore how powerful stories get made and why they matter.
Coming soon.
On World Podcast Day, we’re pulling back the curtain on modern comms. From strategies to struggles to standout moments, we’ll explore how powerful stories get made and why they matter.
Coming soon.
September 30, 2025 at 5:52 PM
🎧 New from Bulleit: So What: The PR Strategy Podcast 🎙️
On World Podcast Day, we’re pulling back the curtain on modern comms. From strategies to struggles to standout moments, we’ll explore how powerful stories get made and why they matter.
Coming soon.
On World Podcast Day, we’re pulling back the curtain on modern comms. From strategies to struggles to standout moments, we’ll explore how powerful stories get made and why they matter.
Coming soon.
Microsoft is investing nearly $20B to build the foundation for its AI future. Founders should think the same way about communications.
Tech needs a strong base, and so does messaging. With the right structure, stories grow, adapt, and endure to create lasting influence.
Tech needs a strong base, and so does messaging. With the right structure, stories grow, adapt, and endure to create lasting influence.
September 23, 2025 at 5:52 PM
Microsoft is investing nearly $20B to build the foundation for its AI future. Founders should think the same way about communications.
Tech needs a strong base, and so does messaging. With the right structure, stories grow, adapt, and endure to create lasting influence.
Tech needs a strong base, and so does messaging. With the right structure, stories grow, adapt, and endure to create lasting influence.
🏆 Sometimes, the PR Awards list is missing a few categories we think really matter.
We made our own.
What would you add?
We made our own.
What would you add?
September 3, 2025 at 2:24 AM
🏆 Sometimes, the PR Awards list is missing a few categories we think really matter.
We made our own.
What would you add?
We made our own.
What would you add?
One of the best parts of remote life at Bulleit? Slack 🙌
We’ve built an incredible stash of emojis and reactions that keep us laughing, cheering each other on, and staying connected across time zones.
See our team’s favorites below👇
We’ve built an incredible stash of emojis and reactions that keep us laughing, cheering each other on, and staying connected across time zones.
See our team’s favorites below👇
August 25, 2025 at 7:42 PM
One of the best parts of remote life at Bulleit? Slack 🙌
We’ve built an incredible stash of emojis and reactions that keep us laughing, cheering each other on, and staying connected across time zones.
See our team’s favorites below👇
We’ve built an incredible stash of emojis and reactions that keep us laughing, cheering each other on, and staying connected across time zones.
See our team’s favorites below👇
☀️ Account Executive, media angle spotter, and bringer of LA sunshine.
Kailie blends creativity with strategy, grounding every story in research and client goals. Her positivity and sharp instincts make her the teammate you want in any situation.
We’re lucky to have her 💛
Kailie blends creativity with strategy, grounding every story in research and client goals. Her positivity and sharp instincts make her the teammate you want in any situation.
We’re lucky to have her 💛
August 18, 2025 at 8:24 PM
☀️ Account Executive, media angle spotter, and bringer of LA sunshine.
Kailie blends creativity with strategy, grounding every story in research and client goals. Her positivity and sharp instincts make her the teammate you want in any situation.
We’re lucky to have her 💛
Kailie blends creativity with strategy, grounding every story in research and client goals. Her positivity and sharp instincts make her the teammate you want in any situation.
We’re lucky to have her 💛
Geoeconomics is shaping how tech companies operate.
Tariffs, chip bans, and policy shifts are affecting product, strategy, and comms.
This is not about hype. It is about being ready.
Good messaging starts before the pressure hits.
Tariffs, chip bans, and policy shifts are affecting product, strategy, and comms.
This is not about hype. It is about being ready.
Good messaging starts before the pressure hits.
July 30, 2025 at 7:54 PM
Geoeconomics is shaping how tech companies operate.
Tariffs, chip bans, and policy shifts are affecting product, strategy, and comms.
This is not about hype. It is about being ready.
Good messaging starts before the pressure hits.
Tariffs, chip bans, and policy shifts are affecting product, strategy, and comms.
This is not about hype. It is about being ready.
Good messaging starts before the pressure hits.
Superman is back on screen, and it’s a good reminder: the “good guy” story never stopped working.
In tech and VC, authenticity still cuts through. Founders who lead with values and clarity earn trust. You don’t need to be flashy — just real.
In tech and VC, authenticity still cuts through. Founders who lead with values and clarity earn trust. You don’t need to be flashy — just real.
July 29, 2025 at 7:11 PM
Superman is back on screen, and it’s a good reminder: the “good guy” story never stopped working.
In tech and VC, authenticity still cuts through. Founders who lead with values and clarity earn trust. You don’t need to be flashy — just real.
In tech and VC, authenticity still cuts through. Founders who lead with values and clarity earn trust. You don’t need to be flashy — just real.
Bulleit CEO Kyle Arteaga shares his top tip for founders marketing in uncertain times
Hint: Trust is everything.
See what Kyle and other industry leaders have to say in Forbes’ recent piece: tinyurl.com/2skpjbxd
Hint: Trust is everything.
See what Kyle and other industry leaders have to say in Forbes’ recent piece: tinyurl.com/2skpjbxd
July 24, 2025 at 8:34 PM
Bulleit CEO Kyle Arteaga shares his top tip for founders marketing in uncertain times
Hint: Trust is everything.
See what Kyle and other industry leaders have to say in Forbes’ recent piece: tinyurl.com/2skpjbxd
Hint: Trust is everything.
See what Kyle and other industry leaders have to say in Forbes’ recent piece: tinyurl.com/2skpjbxd
The summer slowdown? Total myth.
Less noise means more space to lead.
Smart brands use July to make moves, not wait for September.
We're helping clients own the moment. You should, too.
Less noise means more space to lead.
Smart brands use July to make moves, not wait for September.
We're helping clients own the moment. You should, too.
July 22, 2025 at 6:28 PM
The summer slowdown? Total myth.
Less noise means more space to lead.
Smart brands use July to make moves, not wait for September.
We're helping clients own the moment. You should, too.
Less noise means more space to lead.
Smart brands use July to make moves, not wait for September.
We're helping clients own the moment. You should, too.
Bulleit CEO Kyle Arteaga is featured in @forbes.com Agency Council’s panel on marketing strategy in uncertain times.
He highlights how modular narratives are key to brand resilience.
Read the full piece 👉 tinyurl.com/yc6w8svj
He highlights how modular narratives are key to brand resilience.
Read the full piece 👉 tinyurl.com/yc6w8svj
July 18, 2025 at 7:28 PM
Bulleit CEO Kyle Arteaga is featured in @forbes.com Agency Council’s panel on marketing strategy in uncertain times.
He highlights how modular narratives are key to brand resilience.
Read the full piece 👉 tinyurl.com/yc6w8svj
He highlights how modular narratives are key to brand resilience.
Read the full piece 👉 tinyurl.com/yc6w8svj
At Bulleit, summer isn't a slow season. It's a scenic one. ☀️
We've been working (and recharging) from the Outer Banks, Mt. Rainier, the Columbia River, on the back of a motorcycle, and much more.
📸 Here’s where the BG team has been this summer.
We've been working (and recharging) from the Outer Banks, Mt. Rainier, the Columbia River, on the back of a motorcycle, and much more.
📸 Here’s where the BG team has been this summer.
July 16, 2025 at 6:41 PM
At Bulleit, summer isn't a slow season. It's a scenic one. ☀️
We've been working (and recharging) from the Outer Banks, Mt. Rainier, the Columbia River, on the back of a motorcycle, and much more.
📸 Here’s where the BG team has been this summer.
We've been working (and recharging) from the Outer Banks, Mt. Rainier, the Columbia River, on the back of a motorcycle, and much more.
📸 Here’s where the BG team has been this summer.
Google’s new Gemini CLI is changing how developers work. It's not just code anymore, it's a conversation.
AI is making old-school command lines smarter and easier to use.
As tools get more human, our communication needs to keep up.
Clear, relevant, real. That’s the shift.
AI is making old-school command lines smarter and easier to use.
As tools get more human, our communication needs to keep up.
Clear, relevant, real. That’s the shift.
July 10, 2025 at 6:20 PM
Google’s new Gemini CLI is changing how developers work. It's not just code anymore, it's a conversation.
AI is making old-school command lines smarter and easier to use.
As tools get more human, our communication needs to keep up.
Clear, relevant, real. That’s the shift.
AI is making old-school command lines smarter and easier to use.
As tools get more human, our communication needs to keep up.
Clear, relevant, real. That’s the shift.
Meet Mary-Elizabeth, the first feature in our new monthly spotlight series.
She’s a Content Specialist who brings a love of storytelling, sharp creative instincts, and the kind of energy that makes teams stronger.
We’re proud to have her at Bulleit! ❤️
She’s a Content Specialist who brings a love of storytelling, sharp creative instincts, and the kind of energy that makes teams stronger.
We’re proud to have her at Bulleit! ❤️
July 8, 2025 at 3:43 PM
Meet Mary-Elizabeth, the first feature in our new monthly spotlight series.
She’s a Content Specialist who brings a love of storytelling, sharp creative instincts, and the kind of energy that makes teams stronger.
We’re proud to have her at Bulleit! ❤️
She’s a Content Specialist who brings a love of storytelling, sharp creative instincts, and the kind of energy that makes teams stronger.
We’re proud to have her at Bulleit! ❤️