The Bulleit Group
@bulleitgroup.bsky.social
A strategic communications agency that positions your brand in the right conversations.
Every message you share now passes through an algorithm before it reaches an audience.
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
November 13, 2025 at 4:34 PM
Every message you share now passes through an algorithm before it reaches an audience.
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
Starbucks’ glass bear cup sold out in hours — shaping drinkware into a collectible and turning a product drop into a cultural moment. ☕🧸
What this tells us as communicators 👇
What this tells us as communicators 👇
November 10, 2025 at 3:54 PM
Starbucks’ glass bear cup sold out in hours — shaping drinkware into a collectible and turning a product drop into a cultural moment. ☕🧸
What this tells us as communicators 👇
What this tells us as communicators 👇
If purpose isn’t visible, it isn’t working.
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
November 7, 2025 at 6:29 PM
If purpose isn’t visible, it isn’t working.
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
Every company has a mission statement.
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
November 5, 2025 at 7:46 PM
Every company has a mission statement.
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
B2B brands often treat YouTube as a “publish and hope” channel. BG CEO Kyle Arteaga explains that real success comes from distribution.
See more: tinyurl.com/bdf8emyc
See more: tinyurl.com/bdf8emyc
How To Generate B2B Leads On YouTube: 15 Critical Steps
In a rush to publish, B2B brands may skip key steps that determine whether YouTube content gets views, addresses needs and drives conversions or languishes in cyberspace.
tinyurl.com
November 3, 2025 at 4:55 PM
B2B brands often treat YouTube as a “publish and hope” channel. BG CEO Kyle Arteaga explains that real success comes from distribution.
See more: tinyurl.com/bdf8emyc
See more: tinyurl.com/bdf8emyc
👻 Every Halloween, someone declares the press release dead.
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
October 30, 2025 at 8:51 PM
👻 Every Halloween, someone declares the press release dead.
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
Two U.S. federal judges just confirmed they used AI tools to help draft rulings. The results included factual errors. (tinyurl.com/3uvh7c43)
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
October 28, 2025 at 5:33 PM
Two U.S. federal judges just confirmed they used AI tools to help draft rulings. The results included factual errors. (tinyurl.com/3uvh7c43)
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
Congrats to @gotoimpulse.bsky.social on being named one of Fast Company’s Next Big Things in Tech — a well-earned recognition for the team redefining the possibilities of in-space mobility. 🌌
www.fastcompany.com/91410998/spa...
www.fastcompany.com/91410998/spa...
The 5 next big things in space and telecom for 2025
The space-age dream of zero-G manufacturing, the down-to-earth desire of cheaper wireless service, and more.
www.fastcompany.com
October 24, 2025 at 4:50 PM
Congrats to @gotoimpulse.bsky.social on being named one of Fast Company’s Next Big Things in Tech — a well-earned recognition for the team redefining the possibilities of in-space mobility. 🌌
www.fastcompany.com/91410998/spa...
www.fastcompany.com/91410998/spa...
One headline won’t build momentum.
Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyu
Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyu
PR is a System, Not a Transaction
Turning PR from a series of moments into a measurable system for sustained visibility and credibility.
tinyurl.com
October 22, 2025 at 3:02 PM
One headline won’t build momentum.
Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyu
Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyu
Most companies think LLMs crawl their websites. They don’t.
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
October 20, 2025 at 6:13 PM
Most companies think LLMs crawl their websites. They don’t.
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
Katie and Morgan are representing Bulleit at Dreamforce this week, connecting with innovators and joining the energy at Jumpstart Agent’s Jumpstart Jam yesterday.
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
October 15, 2025 at 7:02 PM
Katie and Morgan are representing Bulleit at Dreamforce this week, connecting with innovators and joining the energy at Jumpstart Agent’s Jumpstart Jam yesterday.
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
In a recent PR Daily feature on how to handle “non-stories," our CEO, Kyle Arteaga, shares how testing ideas on social media can sharpen strategy before pitching.
Read the whole piece: www.prdaily.com/what-to-do-w...
Read the whole piece: www.prdaily.com/what-to-do-w...
What to do when you’re asked to pitch a bad story - PR Daily
Practical strategies for pushing back.
www.prdaily.com
October 14, 2025 at 5:25 PM
In a recent PR Daily feature on how to handle “non-stories," our CEO, Kyle Arteaga, shares how testing ideas on social media can sharpen strategy before pitching.
Read the whole piece: www.prdaily.com/what-to-do-w...
Read the whole piece: www.prdaily.com/what-to-do-w...
Have you tuned in yet? 🎧
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
October 10, 2025 at 5:00 PM
Have you tuned in yet? 🎧
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
Our latest #EmployeeSpotlight: Carly Bourne ✨
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
October 8, 2025 at 6:46 PM
Our latest #EmployeeSpotlight: Carly Bourne ✨
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
AI dominates headlines, but adoption is lagging (tinyurl.com/4x99yjv2).
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
October 6, 2025 at 5:04 PM
AI dominates headlines, but adoption is lagging (tinyurl.com/4x99yjv2).
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
This week, two members of our team were on the ground at the Resilience Conference in London. 🇬🇧
From AI to quantum to infosec, we stay close to the boldest ideas so our clients are ready for what comes next.
From AI to quantum to infosec, we stay close to the boldest ideas so our clients are ready for what comes next.
October 1, 2025 at 8:18 PM
This week, two members of our team were on the ground at the Resilience Conference in London. 🇬🇧
From AI to quantum to infosec, we stay close to the boldest ideas so our clients are ready for what comes next.
From AI to quantum to infosec, we stay close to the boldest ideas so our clients are ready for what comes next.
🎧 New from Bulleit: So What: The PR Strategy Podcast 🎙️
On World Podcast Day, we’re pulling back the curtain on modern comms. From strategies to struggles to standout moments, we’ll explore how powerful stories get made and why they matter.
Coming soon.
On World Podcast Day, we’re pulling back the curtain on modern comms. From strategies to struggles to standout moments, we’ll explore how powerful stories get made and why they matter.
Coming soon.
September 30, 2025 at 5:52 PM
🎧 New from Bulleit: So What: The PR Strategy Podcast 🎙️
On World Podcast Day, we’re pulling back the curtain on modern comms. From strategies to struggles to standout moments, we’ll explore how powerful stories get made and why they matter.
Coming soon.
On World Podcast Day, we’re pulling back the curtain on modern comms. From strategies to struggles to standout moments, we’ll explore how powerful stories get made and why they matter.
Coming soon.
Unconventional brand collabs in tech aren’t just about surprise. The best ones spark crossovers that feel authentic and useful.
In Forbes Agency Council, Bulleit CEO Kyle Arteaga shares how partnerships that “belong” in people’s worlds drive real impact.
Read here: tinyurl.com/4b424n2s
In Forbes Agency Council, Bulleit CEO Kyle Arteaga shares how partnerships that “belong” in people’s worlds drive real impact.
Read here: tinyurl.com/4b424n2s
How To Make ‘Unconventional’ Brand Collabs Work: 15 Expert Tips
Surprising brand collaborations can break the mold and spark conversation—done right, unconventional partnerships expand reach, deepen connections and boost brand equity.
tinyurl.com
September 25, 2025 at 4:54 PM
Unconventional brand collabs in tech aren’t just about surprise. The best ones spark crossovers that feel authentic and useful.
In Forbes Agency Council, Bulleit CEO Kyle Arteaga shares how partnerships that “belong” in people’s worlds drive real impact.
Read here: tinyurl.com/4b424n2s
In Forbes Agency Council, Bulleit CEO Kyle Arteaga shares how partnerships that “belong” in people’s worlds drive real impact.
Read here: tinyurl.com/4b424n2s
Microsoft is investing nearly $20B to build the foundation for its AI future. Founders should think the same way about communications.
Tech needs a strong base, and so does messaging. With the right structure, stories grow, adapt, and endure to create lasting influence.
Tech needs a strong base, and so does messaging. With the right structure, stories grow, adapt, and endure to create lasting influence.
September 23, 2025 at 5:52 PM
Microsoft is investing nearly $20B to build the foundation for its AI future. Founders should think the same way about communications.
Tech needs a strong base, and so does messaging. With the right structure, stories grow, adapt, and endure to create lasting influence.
Tech needs a strong base, and so does messaging. With the right structure, stories grow, adapt, and endure to create lasting influence.
🏆 Sometimes, the PR Awards list is missing a few categories we think really matter.
We made our own.
What would you add?
We made our own.
What would you add?
September 3, 2025 at 2:24 AM
🏆 Sometimes, the PR Awards list is missing a few categories we think really matter.
We made our own.
What would you add?
We made our own.
What would you add?
One of the best parts of remote life at Bulleit? Slack 🙌
We’ve built an incredible stash of emojis and reactions that keep us laughing, cheering each other on, and staying connected across time zones.
See our team’s favorites below👇
We’ve built an incredible stash of emojis and reactions that keep us laughing, cheering each other on, and staying connected across time zones.
See our team’s favorites below👇
August 25, 2025 at 7:42 PM
One of the best parts of remote life at Bulleit? Slack 🙌
We’ve built an incredible stash of emojis and reactions that keep us laughing, cheering each other on, and staying connected across time zones.
See our team’s favorites below👇
We’ve built an incredible stash of emojis and reactions that keep us laughing, cheering each other on, and staying connected across time zones.
See our team’s favorites below👇
“Not buzz. Context.” That’s what our CEO Kyle Arteaga told Forbes. One podcast, one article, one expert quote each quarter — stack the bricks before the storm comes.
Full article here: tinyurl.com/239dpskf
Full article here: tinyurl.com/239dpskf
How To Build Positive PR Before You Need It: 20 Expert Insights
The time to build the positive sentiment and goodwill needed to withstand the strong headwinds of a crisis is long before trouble appears—and leadership plays a big role.
tinyurl.com
August 20, 2025 at 6:59 PM
“Not buzz. Context.” That’s what our CEO Kyle Arteaga told Forbes. One podcast, one article, one expert quote each quarter — stack the bricks before the storm comes.
Full article here: tinyurl.com/239dpskf
Full article here: tinyurl.com/239dpskf
☀️ Account Executive, media angle spotter, and bringer of LA sunshine.
Kailie blends creativity with strategy, grounding every story in research and client goals. Her positivity and sharp instincts make her the teammate you want in any situation.
We’re lucky to have her 💛
Kailie blends creativity with strategy, grounding every story in research and client goals. Her positivity and sharp instincts make her the teammate you want in any situation.
We’re lucky to have her 💛
August 18, 2025 at 8:24 PM
☀️ Account Executive, media angle spotter, and bringer of LA sunshine.
Kailie blends creativity with strategy, grounding every story in research and client goals. Her positivity and sharp instincts make her the teammate you want in any situation.
We’re lucky to have her 💛
Kailie blends creativity with strategy, grounding every story in research and client goals. Her positivity and sharp instincts make her the teammate you want in any situation.
We’re lucky to have her 💛
🔥 Bulleit CEO, Kyle Arteaga, is once again featured in @forbes.com Agency Council. This time, he speaks on training the next generation of talent.
His advice? Prioritize curiosity + real-world client work from day one: tinyurl.com/2sdyx8bt
His advice? Prioritize curiosity + real-world client work from day one: tinyurl.com/2sdyx8bt
How To Balance Expectations And Training For New Hires: 19 Expert Tips
While new hires are expected to bring foundational skills and a genuine drive to grow, building value into their role takes thoughtful onboarding, mentorship and trust.
tinyurl.com
August 1, 2025 at 4:59 PM
🔥 Bulleit CEO, Kyle Arteaga, is once again featured in @forbes.com Agency Council. This time, he speaks on training the next generation of talent.
His advice? Prioritize curiosity + real-world client work from day one: tinyurl.com/2sdyx8bt
His advice? Prioritize curiosity + real-world client work from day one: tinyurl.com/2sdyx8bt
Geoeconomics is shaping how tech companies operate.
Tariffs, chip bans, and policy shifts are affecting product, strategy, and comms.
This is not about hype. It is about being ready.
Good messaging starts before the pressure hits.
Tariffs, chip bans, and policy shifts are affecting product, strategy, and comms.
This is not about hype. It is about being ready.
Good messaging starts before the pressure hits.
July 30, 2025 at 7:54 PM
Geoeconomics is shaping how tech companies operate.
Tariffs, chip bans, and policy shifts are affecting product, strategy, and comms.
This is not about hype. It is about being ready.
Good messaging starts before the pressure hits.
Tariffs, chip bans, and policy shifts are affecting product, strategy, and comms.
This is not about hype. It is about being ready.
Good messaging starts before the pressure hits.