Immigration has not always been a top 3 issue for Latinos. From 2020-2024, we saw immigration drop below the top 5, down to number 10 in the summer of 2022. However, since Donald Trump’s inauguration in January of 2025, immigration has once again risen into the top 3.

For Americans across the country, the economy was the most important issue in 2024 - and this continues to be the case. However, many Latinos now feel their situation has gotten worse. Voters, not feeling much relief, are turning away from the president’s very own economic policies.

President Trump has not delivered on his promises to lower prices - in fact it has been the opposite. In a recent UnidosUS national poll of the Latino electorate, the top most important issues for Latinos were all centered on costs.

Full blog on our website: link in bio.

Join @bspresearch.bsky.social VP of Research and @brookings.edu Senior Fellow Dr. Gabriel Sanchez, PhD as he moderates an important conversation on the impact of deportation policy changes on Latino immigrant communities tomorrow June 25, 2025. Register: www.brookings.edu/events/the-i...

Over the weekend, the Trump administration conducted widespread immigration raids across the greater Los Angeles area. For Latinos, disapproval and fear over Trump’s immigration policies and tactics has been increasing for some time.

Full findings: bspresearch.com/bsp_custom_p...

⚠️ANALYSIS ⚠️ The economy pushed Trump to victory, now his Latino supporters are expressing regret. Almost 1 in 10 Latinos who voted for Trump in 2024 said they would not vote for Trump if they had to do it again.

FULL: bspresearch.com/latino-econo...

📊 First 100 Days Latino Poll: Nearly 2 in 10 Latino Trump voters are expressing doubt over their 2024 vote. When asked if they would still vote for Trump today, 6% say they would “probably not” vote for him, and 3% said they “certainly would not” vote for him.

📊 100 Days Latino Poll: 100 days into the Trump presidency, the majority of Latino voters hold unfavorable views of both the President and the Vice President

📊 Latino First 100 Days Survey: Overall, 60% of Latino voters say that they think the United States is headed in the wrong direction:

Total: 60-34
Men 18-39: 45-50
Women 18-39: 59-34
Men 40+: 64-33
Women 40+: 72-20

When looking specifically at young voters 18-39, White men were Trump’s strongest supporters by a margin of +27 in favor of Trump, while Black women were Harris’ strongest supporters by a margin of +77 in favor of Harris.

When split up by race/ethnicity and gender, we find both White men and White women broke for Trump, while both men and women of all other groups broke for Harris.

Results from our 2024 American Electorate Voter Poll show that Kamala Harris led Donald Trump with all voters except White voters (40-57). Her margin was largest among Black voters (84-14). Our exit poll also found that among Latino voters, Harris led Trump by +24 points.

Full: 2024electionpoll.us