Bruce Friedrich
@brucefriedrich.bsky.social
founder + president, Good Food Institute (gfi.org)
top 6 climate charity acc to Giving Green: tinyurl.com/3yaw9han
bio: gfi.org/team/bruce-friedrich/
top 6 climate charity acc to Giving Green: tinyurl.com/3yaw9han
bio: gfi.org/team/bruce-friedrich/
Heading to COP30 this weekend and genuinely excited. ✈️🌍
Yes, 50k people flying to talk about emissions is ironic 😅—
But the brilliance + commitment of the people who show up gives me hope for humanity. 💚
Most excited for this session from S. Korea’s Solutions for Our Climate:
👉 luma.com/8ezzllfn
Yes, 50k people flying to talk about emissions is ironic 😅—
But the brilliance + commitment of the people who show up gives me hope for humanity. 💚
Most excited for this session from S. Korea’s Solutions for Our Climate:
👉 luma.com/8ezzllfn
November 14, 2025 at 1:18 PM
Heading to COP30 this weekend and genuinely excited. ✈️🌍
Yes, 50k people flying to talk about emissions is ironic 😅—
But the brilliance + commitment of the people who show up gives me hope for humanity. 💚
Most excited for this session from S. Korea’s Solutions for Our Climate:
👉 luma.com/8ezzllfn
Yes, 50k people flying to talk about emissions is ironic 😅—
But the brilliance + commitment of the people who show up gives me hope for humanity. 💚
Most excited for this session from S. Korea’s Solutions for Our Climate:
👉 luma.com/8ezzllfn
🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔
Foreword by Caitlin Welsh, Center for Strategic & International Studies
Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more.
More info + preorder 👉 MeatBook.org
#gratitude
Foreword by Caitlin Welsh, Center for Strategic & International Studies
Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more.
More info + preorder 👉 MeatBook.org
#gratitude
November 10, 2025 at 2:11 PM
🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔
Foreword by Caitlin Welsh, Center for Strategic & International Studies
Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more.
More info + preorder 👉 MeatBook.org
#gratitude
Foreword by Caitlin Welsh, Center for Strategic & International Studies
Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more.
More info + preorder 👉 MeatBook.org
#gratitude
🔥🔥🔥 ICYMI, @gfi.org has a new CEO: Nigel Sizer
Nigel has led global teams at @rainforestalliance.bsky.social, @worldresources.bsky.social, and @nature.org.
I could not be more excited for GFI's next chapter, under Nigel's leadership.
Nigel has led global teams at @rainforestalliance.bsky.social, @worldresources.bsky.social, and @nature.org.
I could not be more excited for GFI's next chapter, under Nigel's leadership.
August 21, 2025 at 11:24 AM
🔥🔥🔥 ICYMI, @gfi.org has a new CEO: Nigel Sizer
Nigel has led global teams at @rainforestalliance.bsky.social, @worldresources.bsky.social, and @nature.org.
I could not be more excited for GFI's next chapter, under Nigel's leadership.
Nigel has led global teams at @rainforestalliance.bsky.social, @worldresources.bsky.social, and @nature.org.
I could not be more excited for GFI's next chapter, under Nigel's leadership.
🔥🔥🔥 ABSOLUTE DREAM JOB for an experienced executive leader who wants to radically improve global food systems.
CEO, Good Food Institute
- Job Brochure: tinyurl.com/4be6pysy
- YIR: tinyurl.com/36k4c8vm
- March highlights: tinyurl.com/5e9f3e2x
JD + Apply: bit.ly/4jSl3Rm
please spread the word!
CEO, Good Food Institute
- Job Brochure: tinyurl.com/4be6pysy
- YIR: tinyurl.com/36k4c8vm
- March highlights: tinyurl.com/5e9f3e2x
JD + Apply: bit.ly/4jSl3Rm
please spread the word!
April 29, 2025 at 12:27 PM
🔥🔥🔥 ABSOLUTE DREAM JOB for an experienced executive leader who wants to radically improve global food systems.
CEO, Good Food Institute
- Job Brochure: tinyurl.com/4be6pysy
- YIR: tinyurl.com/36k4c8vm
- March highlights: tinyurl.com/5e9f3e2x
JD + Apply: bit.ly/4jSl3Rm
please spread the word!
CEO, Good Food Institute
- Job Brochure: tinyurl.com/4be6pysy
- YIR: tinyurl.com/36k4c8vm
- March highlights: tinyurl.com/5e9f3e2x
JD + Apply: bit.ly/4jSl3Rm
please spread the word!
🔥 GFI's March global highlights:
🌎 co-edited a journal packed with alt protein science;
📊 launched a public investment database tracing back to NASA's and USDA’s first big bets;
🌱 rallied top scientists to upgrade soy for plant-based meat.
Full March highlights here: tinyurl.com/5e9f3e2x
🌎 co-edited a journal packed with alt protein science;
📊 launched a public investment database tracing back to NASA's and USDA’s first big bets;
🌱 rallied top scientists to upgrade soy for plant-based meat.
Full March highlights here: tinyurl.com/5e9f3e2x
April 26, 2025 at 5:10 PM
🔥 GFI's March global highlights:
🌎 co-edited a journal packed with alt protein science;
📊 launched a public investment database tracing back to NASA's and USDA’s first big bets;
🌱 rallied top scientists to upgrade soy for plant-based meat.
Full March highlights here: tinyurl.com/5e9f3e2x
🌎 co-edited a journal packed with alt protein science;
📊 launched a public investment database tracing back to NASA's and USDA’s first big bets;
🌱 rallied top scientists to upgrade soy for plant-based meat.
Full March highlights here: tinyurl.com/5e9f3e2x
On my way to Toronto for an alt proteins conference organized by three Alt Protein Project (GFI's university program) chapters (U Toronto, U Waterloo, McMaster).
Excited for tomorrow! 🚀 🌈 🔥 🤸♂️
Deets: lnkd.in/eiNnd7_H
Excited for tomorrow! 🚀 🌈 🔥 🤸♂️
Deets: lnkd.in/eiNnd7_H
March 28, 2025 at 2:06 PM
On my way to Toronto for an alt proteins conference organized by three Alt Protein Project (GFI's university program) chapters (U Toronto, U Waterloo, McMaster).
Excited for tomorrow! 🚀 🌈 🔥 🤸♂️
Deets: lnkd.in/eiNnd7_H
Excited for tomorrow! 🚀 🌈 🔥 🤸♂️
Deets: lnkd.in/eiNnd7_H
🔥 Bloomberg editorial board, @bloomberg.com: “Given the sector’s vast potential, policymakers should remove arbitrary barriers, unleash the forces of capitalism and let American consumers decide its fate. The planet will be better for it.”
Check it: tinyurl.com/kb22w5yd
h/t @opinion.bloomberg.com
Check it: tinyurl.com/kb22w5yd
h/t @opinion.bloomberg.com
March 25, 2025 at 2:21 PM
🔥 Bloomberg editorial board, @bloomberg.com: “Given the sector’s vast potential, policymakers should remove arbitrary barriers, unleash the forces of capitalism and let American consumers decide its fate. The planet will be better for it.”
Check it: tinyurl.com/kb22w5yd
h/t @opinion.bloomberg.com
Check it: tinyurl.com/kb22w5yd
h/t @opinion.bloomberg.com
🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR.
Details: events.cgiar.org/alternativep...
Video: www.youtube.com/watch?v=q_30...
Details: events.cgiar.org/alternativep...
Video: www.youtube.com/watch?v=q_30...
March 2, 2025 at 3:14 PM
🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR.
Details: events.cgiar.org/alternativep...
Video: www.youtube.com/watch?v=q_30...
Details: events.cgiar.org/alternativep...
Video: www.youtube.com/watch?v=q_30...
🚀 Big month for @goodfoodinst.bsky.social+ alt proteins!
🔹 Keynoted the Bezos Centre launch at @imperialcollegeldn.bsky.social;
🔹 Helped shape 🇸🇬 Singapore’s Food Safety Bill;
🔹 Hosted annual Alt Protein Project (GFI's university chapter program) summit;
🔹 and so much more: tinyurl.com/mryvvtw9
🔹 Keynoted the Bezos Centre launch at @imperialcollegeldn.bsky.social;
🔹 Helped shape 🇸🇬 Singapore’s Food Safety Bill;
🔹 Hosted annual Alt Protein Project (GFI's university chapter program) summit;
🔹 and so much more: tinyurl.com/mryvvtw9
February 26, 2025 at 9:15 PM
🚀 Big month for @goodfoodinst.bsky.social+ alt proteins!
🔹 Keynoted the Bezos Centre launch at @imperialcollegeldn.bsky.social;
🔹 Helped shape 🇸🇬 Singapore’s Food Safety Bill;
🔹 Hosted annual Alt Protein Project (GFI's university chapter program) summit;
🔹 and so much more: tinyurl.com/mryvvtw9
🔹 Keynoted the Bezos Centre launch at @imperialcollegeldn.bsky.social;
🔹 Helped shape 🇸🇬 Singapore’s Food Safety Bill;
🔹 Hosted annual Alt Protein Project (GFI's university chapter program) summit;
🔹 and so much more: tinyurl.com/mryvvtw9
🚀 RFP: Sensory Best Practices Guide to Alternative Proteins 🚀
Deets: lnkd.in/gf_Xghp5
Deadline: March 18
Alternative proteins must taste, feel, + sizzle like their conventional counterparts. This open-access research will provide best practices for sensory research focused on this challenge. 🌈
Deets: lnkd.in/gf_Xghp5
Deadline: March 18
Alternative proteins must taste, feel, + sizzle like their conventional counterparts. This open-access research will provide best practices for sensory research focused on this challenge. 🌈
February 25, 2025 at 1:33 PM
🚀 RFP: Sensory Best Practices Guide to Alternative Proteins 🚀
Deets: lnkd.in/gf_Xghp5
Deadline: March 18
Alternative proteins must taste, feel, + sizzle like their conventional counterparts. This open-access research will provide best practices for sensory research focused on this challenge. 🌈
Deets: lnkd.in/gf_Xghp5
Deadline: March 18
Alternative proteins must taste, feel, + sizzle like their conventional counterparts. This open-access research will provide best practices for sensory research focused on this challenge. 🌈
I'm looking forward to catching up with the many world changers who will be attending this coming week's 3d annual Meat Evolution Leaders Summit: www.meatevo.com
I'm honored to be chairing day two and delivering a keynote focused on the transformational global opportunity of meat evolution.
🔥
I'm honored to be chairing day two and delivering a keynote focused on the transformational global opportunity of meat evolution.
🔥
February 8, 2025 at 7:10 PM
I'm looking forward to catching up with the many world changers who will be attending this coming week's 3d annual Meat Evolution Leaders Summit: www.meatevo.com
I'm honored to be chairing day two and delivering a keynote focused on the transformational global opportunity of meat evolution.
🔥
I'm honored to be chairing day two and delivering a keynote focused on the transformational global opportunity of meat evolution.
🔥
🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet.
20% = a 100% global shift to EVs.
These numbers are based on very conservative assumptions.
APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk.
See: tinyurl.com/mtucz6zh
20% = a 100% global shift to EVs.
These numbers are based on very conservative assumptions.
APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk.
See: tinyurl.com/mtucz6zh
January 21, 2025 at 1:37 PM
🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet.
20% = a 100% global shift to EVs.
These numbers are based on very conservative assumptions.
APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk.
See: tinyurl.com/mtucz6zh
20% = a 100% global shift to EVs.
These numbers are based on very conservative assumptions.
APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk.
See: tinyurl.com/mtucz6zh
🔥🔥🔥 ABSOLUTE DREAM JOB for an Asia-based policy specialist who wants to make an impact for #climate, biodiversity, global health, & animals:
Senior Policy Specialist, Asia
- Deets: gfi.org/job/?gh_jid=...
- Working at GFI: gfi.org/careers
- Nature on Asia & alt proteins: tinyurl.com/dh88ny9x
Senior Policy Specialist, Asia
- Deets: gfi.org/job/?gh_jid=...
- Working at GFI: gfi.org/careers
- Nature on Asia & alt proteins: tinyurl.com/dh88ny9x
January 18, 2025 at 4:27 PM
🔥🔥🔥 ABSOLUTE DREAM JOB for an Asia-based policy specialist who wants to make an impact for #climate, biodiversity, global health, & animals:
Senior Policy Specialist, Asia
- Deets: gfi.org/job/?gh_jid=...
- Working at GFI: gfi.org/careers
- Nature on Asia & alt proteins: tinyurl.com/dh88ny9x
Senior Policy Specialist, Asia
- Deets: gfi.org/job/?gh_jid=...
- Working at GFI: gfi.org/careers
- Nature on Asia & alt proteins: tinyurl.com/dh88ny9x
Center for Strategic & International Studies agrees: Says cultivated meat industry critical for food security, to “establish a competitive economic advantage across future global food markets,” and to “mitigate global threats and enhance U.S. strategic competitiveness": tinyurl.com/252m2rek 15/x
January 7, 2025 at 2:53 PM
Center for Strategic & International Studies agrees: Says cultivated meat industry critical for food security, to “establish a competitive economic advantage across future global food markets,” and to “mitigate global threats and enhance U.S. strategic competitiveness": tinyurl.com/252m2rek 15/x
Rep Andrew Garbarino, Rep Dan Newhouse, and 9 other Republican MOC to directors of Homeland Security and National Intelligence: Stress the importance of U.S. leadership on agricultural biotech, including cultivated meat, to both domestic and global food security. Link: tinyurl.com/2kfzba32 14/x
January 7, 2025 at 2:53 PM
Rep Andrew Garbarino, Rep Dan Newhouse, and 9 other Republican MOC to directors of Homeland Security and National Intelligence: Stress the importance of U.S. leadership on agricultural biotech, including cultivated meat, to both domestic and global food security. Link: tinyurl.com/2kfzba32 14/x
Libertarian legal powerhouse the Institute for Justice took action: They sued the state of Florida. Says IJ senior attorney Paul Sherman: “This law is … about stifling innovation and protecting entrenched interests at the expense of consumer choice.” Link: tinyurl.com/yhaf3xxc 12/x
January 7, 2025 at 2:53 PM
Libertarian legal powerhouse the Institute for Justice took action: They sued the state of Florida. Says IJ senior attorney Paul Sherman: “This law is … about stifling innovation and protecting entrenched interests at the expense of consumer choice.” Link: tinyurl.com/yhaf3xxc 12/x
The Dispatch's Jonah Goldberg says the bans are “bad for the economy [and] hypocritical for supporters of free enterprise..” Link: tinyurl.com/2mzr6e95 11/x
January 7, 2025 at 2:53 PM
The Dispatch's Jonah Goldberg says the bans are “bad for the economy [and] hypocritical for supporters of free enterprise..” Link: tinyurl.com/2mzr6e95 11/x
Governments should not play “food police,” says the Heritage Foundation about far less stringent labeling regulations: Free markets should reign “without the government trying to steer consumers to buy one product over another.” Link: tinyurl.com/yc7m3puz 10/x
January 7, 2025 at 2:53 PM
Governments should not play “food police,” says the Heritage Foundation about far less stringent labeling regulations: Free markets should reign “without the government trying to steer consumers to buy one product over another.” Link: tinyurl.com/yc7m3puz 10/x
A National Review editorial calls the bans an “unlovely combination of hypocrisy and two-bit protectionism.” Link: tinyurl.com/53mucafm 9/x
January 7, 2025 at 2:53 PM
A National Review editorial calls the bans an “unlovely combination of hypocrisy and two-bit protectionism.” Link: tinyurl.com/53mucafm 9/x
Cato's Paul Best says politicians are attempting to “kneecap the nascent industry” and that “innovation thrives only when the fate of new technologies is determined by consumers, not lawmakers eager to shield entrenched interests from competition.” Link: tinyurl.com/2pwb5dcd 7/x
January 7, 2025 at 2:53 PM
Cato's Paul Best says politicians are attempting to “kneecap the nascent industry” and that “innovation thrives only when the fate of new technologies is determined by consumers, not lawmakers eager to shield entrenched interests from competition.” Link: tinyurl.com/2pwb5dcd 7/x
Reason's Jacob Sullum denounces the “bizarre, Orwellian spin” of calling the criminalization of consumer choice “freedom” and claiming to be business-friendly while criminalizing business. Link: tinyurl.com/3s5u6syy 6/x
January 7, 2025 at 2:53 PM
Reason's Jacob Sullum denounces the “bizarre, Orwellian spin” of calling the criminalization of consumer choice “freedom” and claiming to be business-friendly while criminalizing business. Link: tinyurl.com/3s5u6syy 6/x
Cato's Jeffrey Singer slams “the hypocrisy of their claim to be pro-freedom” while taking away freedom and calls them “good old-fashioned protectionism.” Link: tinyurl.com/wre2yzdu 5/x
January 7, 2025 at 2:53 PM
Cato's Jeffrey Singer slams “the hypocrisy of their claim to be pro-freedom” while taking away freedom and calls them “good old-fashioned protectionism.” Link: tinyurl.com/wre2yzdu 5/x
And the award for "most outraged" goes to Meatingplace (trade journal) for calling the bans “un-American” and “the definition of fascism": “Does beef need the armored protection of an iron-fisted government?” Link: tinyurl.com/mr2n4ypd 4/x
January 7, 2025 at 2:53 PM
And the award for "most outraged" goes to Meatingplace (trade journal) for calling the bans “un-American” and “the definition of fascism": “Does beef need the armored protection of an iron-fisted government?” Link: tinyurl.com/mr2n4ypd 4/x
Recall that Tyson, JBS, Cargill, ADM, Nestle, and most other major meat industry players are investing in cultivated meat - they don’t support these bans. Link: tinyurl.com/yn6x724y 3/x
January 7, 2025 at 2:53 PM
Recall that Tyson, JBS, Cargill, ADM, Nestle, and most other major meat industry players are investing in cultivated meat - they don’t support these bans. Link: tinyurl.com/yn6x724y 3/x
The Meat Institute (reps 95% of meat industry): “Decisions about what to consume or purchase should be left to the market and consumers, not dictated by legislation that hampers progress and competition.” Oh, and the bans are unconstitutional. Link: tinyurl.com/534a3ukj 2/x
January 7, 2025 at 2:53 PM
The Meat Institute (reps 95% of meat industry): “Decisions about what to consume or purchase should be left to the market and consumers, not dictated by legislation that hampers progress and competition.” Oh, and the bans are unconstitutional. Link: tinyurl.com/534a3ukj 2/x