Bruce Friedrich
brucefriedrich.bsky.social
Bruce Friedrich
@brucefriedrich.bsky.social
- author, Meat (top ten new release in science, Publishers Weekly), meatbook.org
- founder + president, Good Food Institute (top 5 climate charity acc to Giving Green: tinyurl.com/3yaw9han)
Reposted by Bruce Friedrich
Lab-grown meat sounds like science fiction. But it's closer to reality than you might think.

@brucefriedrich.bsky.social joins Jon Bateman to discuss on this week's World Unpacked: www.youtube.com/watch?v=CXFC...
Better meat is here
YouTube video by Carnegie Endowment
www.youtube.com
January 16, 2026 at 3:36 PM
I enjoyed chatting about my forthcoming book Meat with Jon Bateman from the Carnegie Endowment for International Peace.

If you listen/watch, please let me know what you think!

YouTube: lnkd.in/gBBKtBc9
Spotify, Apple, Overcast, Player: lnkd.in/g8YRtcPQ

Pre-order Meat here: MeatBook.org 🙏
January 19, 2026 at 1:36 PM
🔥 Publishers Weekly: Meat is one of the 10 best new releases in science.

Endorsements from father of synthetic biology George Church; primatologist Jane Goodall; Nobel Laureate in economics Michael Kremer; SciFi master Kim Stanley Robinson; more: tinyurl.com/5dbptvf9.

More: MeatBook.org/purchase
January 11, 2026 at 12:30 PM
Will consumer eat cultivated meat?

The short answer, based on the data we have so far, is yes.

Interest is especially strong among younger consumers and among people who eat the most meat today.

Chapter 6 of MEAT (on sale Feb.3) dives in.

Preorder here: buff.ly/jybWKax
January 7, 2026 at 2:51 PM
What is more "natural" - conventional chicken or plant-based/cultivated chicken?

One clue: The CDC’s guidance for handling raw chicken - how natural is this?

In chapter 7 of my forthcoming book Meat, this is one of the areas I explore as I ponder what's "natural."

Preorder here: buff.ly/jybWKax
January 6, 2026 at 8:42 PM
🔥 I'm incredibly grateful to have such kind endorsements from Jane Goodall, George Church, Michael Kremer, Kim Stanley Robinson, and more.

(plus: Meat is #1 on Amazon for new releases in: food & ag policy; food science; enviro science; & climatology)

Deets: MeatBook.org
January 4, 2026 at 2:44 PM
🥳 Happy New Year: Why I’m optimistic about the future of plant-based and cultivated meat 🥳

We've come a long way in a very brief period.

See attached for some "then and now" thoughts, from chapters 6, 7, & 11 of my forthcoming book Meat (on sale Feb. 3).

Deets + preorder: meatbook.org/purchase
January 2, 2026 at 12:59 PM
"If we can make such amazing progress on smoking, surely we can do the same with meat."

🚬 = 🥩?

I don't think so, and I explain my thinking in chapter 5 of Meat, which goes on sale Feb. 3.

Preorder here: www.amazon.com/exec/obidos/ASIN/1637747934
December 29, 2025 at 2:27 PM
Reposted by Bruce Friedrich
Very pleased with my Kirkus review, which went online this morning (Feb print issue).

Top line: "A strong case for how science can come to our rescue in the kitchen—if we let it."

Full review: kirkusreviews.com/book-reviews/bruce-friedrich/meat-3/

Preorder: amazon.com/exec/obidos/ASIN/1637747934
December 28, 2025 at 12:20 PM
Very pleased with my Kirkus review, which went online this morning (Feb print issue).

Top line: "A strong case for how science can come to our rescue in the kitchen—if we let it."

Full review: kirkusreviews.com/book-reviews/bruce-friedrich/meat-3/

Preorder: amazon.com/exec/obidos/ASIN/1637747934
December 28, 2025 at 12:20 PM
Reposted by Bruce Friedrich
😊 Pleased by the external reviews from Publishers Weekly + Kirkus, & now this lovely surprise:

Publisher sent audiobook to anonymous reviewers, + 4/4 are very positive.

e.g.: "clear-eyed and intellectually grounded... balances data-driven analysis with thoughtful moral reflection"

+ attached.
December 26, 2025 at 4:53 PM
😊 Pleased by the external reviews from Publishers Weekly + Kirkus, & now this lovely surprise:

Publisher sent audiobook to anonymous reviewers, + 4/4 are very positive.

e.g.: "clear-eyed and intellectually grounded... balances data-driven analysis with thoughtful moral reflection"

+ attached.
December 26, 2025 at 4:53 PM
🚀 Meat is # 1 new release in climatology (Amazon).

Chapter 2 thesis: Unless alt meats succeed, climate goals are impossible.

Publishers Weekly: Meat is a top ten new release in science.

Endorsed by Bill McKibben and from former UNFCCC head Christiana Figueres.

Preorder: meatbook.org/purchase
December 25, 2025 at 6:43 PM
Reposted by Bruce Friedrich
A new book by @brucefriedrich.bsky.social, founder and president of @gfi.org, argues that people will never give up meat — and that plant-based and lab-grown meat will be the “next agricultural revolution.” Nicolás Rivero reports for @washingtonpost.com:
buff.ly
December 16, 2025 at 5:30 PM
Reposted by Bruce Friedrich
We're thrilled to see MEAT by @brucefriedrich.bsky.social included in @wirobooks.bsky.social's Winter 2025-2026 promising new titles list! 🎉
December 8, 2025 at 8:21 PM
Heading to COP30 this weekend and genuinely excited. ✈️🌍

Yes, 50k people flying to talk about emissions is ironic 😅—

But the brilliance + commitment of the people who show up gives me hope for humanity. 💚

Most excited for this session from S. Korea’s Solutions for Our Climate:

👉 luma.com/8ezzllfn
November 14, 2025 at 1:18 PM
Reposted by Bruce Friedrich
🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔

Foreword by Caitlin Welsh, Center for Strategic & International Studies

Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more.

More info + preorder 👉 MeatBook.org

#gratitude
November 10, 2025 at 2:11 PM
🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔

Foreword by Caitlin Welsh, Center for Strategic & International Studies

Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more.

More info + preorder 👉 MeatBook.org

#gratitude
November 10, 2025 at 2:11 PM
🔥🔥🔥 ICYMI, @gfi.org has a new CEO: Nigel Sizer

Nigel has led global teams at @rainforestalliance.bsky.social, @worldresources.bsky.social, and @nature.org.

I could not be more excited for GFI's next chapter, under Nigel's leadership.
August 21, 2025 at 11:24 AM
🔥🔥🔥 ABSOLUTE DREAM JOB for an experienced executive leader who wants to radically improve global food systems.

CEO, Good Food Institute

- Job Brochure: tinyurl.com/4be6pysy
- YIR: tinyurl.com/36k4c8vm
- March highlights: tinyurl.com/5e9f3e2x

JD + Apply: bit.ly/4jSl3Rm

please spread the word!
April 29, 2025 at 12:27 PM
🔥 GFI's March global highlights:
🌎 co-edited a journal packed with alt protein science;
📊 launched a public investment database tracing back to NASA's and USDA’s first big bets;
🌱 rallied top scientists to upgrade soy for plant-based meat.

Full March highlights here: tinyurl.com/5e9f3e2x
April 26, 2025 at 5:10 PM
On my way to Toronto for an alt proteins conference organized by three Alt Protein Project (GFI's university program) chapters (U Toronto, U Waterloo, McMaster).

Excited for tomorrow! 🚀 🌈 🔥 🤸‍♂️

Deets: lnkd.in/eiNnd7_H
March 28, 2025 at 2:06 PM
🔥 Bloomberg editorial board, @bloomberg.com: “Given the sector’s vast potential, policymakers should remove arbitrary barriers, unleash the forces of capitalism and let American consumers decide its fate. The planet will be better for it.”

Check it: tinyurl.com/kb22w5yd

h/t @opinion.bloomberg.com
March 25, 2025 at 2:21 PM
Reposted by Bruce Friedrich
🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR.

Details: events.cgiar.org/alternativep...

Video: www.youtube.com/watch?v=q_30...
March 2, 2025 at 3:14 PM
🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR.

Details: events.cgiar.org/alternativep...

Video: www.youtube.com/watch?v=q_30...
March 2, 2025 at 3:14 PM