Bruce Friedrich
brucefriedrich.bsky.social
Bruce Friedrich
@brucefriedrich.bsky.social
founder + president, Good Food Institute (gfi.org)
top 6 climate charity acc to Giving Green: tinyurl.com/3yaw9han
bio: gfi.org/team/bruce-friedrich/
Heading to COP30 this weekend and genuinely excited. ✈️🌍

Yes, 50k people flying to talk about emissions is ironic 😅—

But the brilliance + commitment of the people who show up gives me hope for humanity. 💚

Most excited for this session from S. Korea’s Solutions for Our Climate:

👉 luma.com/8ezzllfn
November 14, 2025 at 1:18 PM
Reposted by Bruce Friedrich
🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔

Foreword by Caitlin Welsh, Center for Strategic & International Studies

Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more.

More info + preorder 👉 MeatBook.org

#gratitude
November 10, 2025 at 2:11 PM
🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔

Foreword by Caitlin Welsh, Center for Strategic & International Studies

Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more.

More info + preorder 👉 MeatBook.org

#gratitude
November 10, 2025 at 2:11 PM
🔥🔥🔥 ICYMI, @gfi.org has a new CEO: Nigel Sizer

Nigel has led global teams at @rainforestalliance.bsky.social, @worldresources.bsky.social, and @nature.org.

I could not be more excited for GFI's next chapter, under Nigel's leadership.
August 21, 2025 at 11:24 AM
🔥🔥🔥 ABSOLUTE DREAM JOB for an experienced executive leader who wants to radically improve global food systems.

CEO, Good Food Institute

- Job Brochure: tinyurl.com/4be6pysy
- YIR: tinyurl.com/36k4c8vm
- March highlights: tinyurl.com/5e9f3e2x

JD + Apply: bit.ly/4jSl3Rm

please spread the word!
April 29, 2025 at 12:27 PM
🔥 GFI's March global highlights:
🌎 co-edited a journal packed with alt protein science;
📊 launched a public investment database tracing back to NASA's and USDA’s first big bets;
🌱 rallied top scientists to upgrade soy for plant-based meat.

Full March highlights here: tinyurl.com/5e9f3e2x
April 26, 2025 at 5:10 PM
On my way to Toronto for an alt proteins conference organized by three Alt Protein Project (GFI's university program) chapters (U Toronto, U Waterloo, McMaster).

Excited for tomorrow! 🚀 🌈 🔥 🤸‍♂️

Deets: lnkd.in/eiNnd7_H
March 28, 2025 at 2:06 PM
🔥 Bloomberg editorial board, @bloomberg.com: “Given the sector’s vast potential, policymakers should remove arbitrary barriers, unleash the forces of capitalism and let American consumers decide its fate. The planet will be better for it.”

Check it: tinyurl.com/kb22w5yd

h/t @opinion.bloomberg.com
March 25, 2025 at 2:21 PM
Reposted by Bruce Friedrich
🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR.

Details: events.cgiar.org/alternativep...

Video: www.youtube.com/watch?v=q_30...
March 2, 2025 at 3:14 PM
🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR.

Details: events.cgiar.org/alternativep...

Video: www.youtube.com/watch?v=q_30...
March 2, 2025 at 3:14 PM
🚀 Big month for @goodfoodinst.bsky.social+ alt proteins!
🔹 Keynoted the Bezos Centre launch at @imperialcollegeldn.bsky.social;
🔹 Helped shape 🇸🇬 Singapore’s Food Safety Bill;
🔹 Hosted annual Alt Protein Project (GFI's university chapter program) summit;
🔹 and so much more: tinyurl.com/mryvvtw9
February 26, 2025 at 9:15 PM
🚀 RFP: Sensory Best Practices Guide to Alternative Proteins 🚀

Deets: lnkd.in/gf_Xghp5
Deadline: March 18

Alternative proteins must taste, feel, + sizzle like their conventional counterparts. This open-access research will provide best practices for sensory research focused on this challenge. 🌈
February 25, 2025 at 1:33 PM
I'm looking forward to catching up with the many world changers who will be attending this coming week's 3d annual Meat Evolution Leaders Summit: www.meatevo.com

I'm honored to be chairing day two and delivering a keynote focused on the transformational global opportunity of meat evolution.

🔥
February 8, 2025 at 7:10 PM
Reposted by Bruce Friedrich
🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet.

20% = a 100% global shift to EVs.

These numbers are based on very conservative assumptions.

APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk.

See: tinyurl.com/mtucz6zh
January 21, 2025 at 1:37 PM
🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet.

20% = a 100% global shift to EVs.

These numbers are based on very conservative assumptions.

APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk.

See: tinyurl.com/mtucz6zh
January 21, 2025 at 1:37 PM
🔥🔥🔥 ABSOLUTE DREAM JOB for an Asia-based policy specialist who wants to make an impact for #climate, biodiversity, global health, & animals:

Senior Policy Specialist, Asia

- Deets: gfi.org/job/?gh_jid=...
- Working at GFI: gfi.org/careers
- Nature on Asia & alt proteins: tinyurl.com/dh88ny9x
January 18, 2025 at 4:27 PM
Reposted by Bruce Friedrich
🧵 Who’s behind the cultivated meat bans? Not the meat industry, & not conservatives/libertarians. They’re calling the bans Orwellian, hypocritical, unconstitutional, and worse.

Statements below from the Meat Institute (reps 95% of meat), Reason, Cato, + more:
January 7, 2025 at 2:53 PM
🧵 Who’s behind the cultivated meat bans? Not the meat industry, & not conservatives/libertarians. They’re calling the bans Orwellian, hypocritical, unconstitutional, and worse.

Statements below from the Meat Institute (reps 95% of meat), Reason, Cato, + more:
January 7, 2025 at 2:53 PM
🏃‍♂️ okay, y'all, we're in the home stretch! For anyone who hasn't maxed out your 2024 philanthropy, you can double your donation to @goodfoodinst.bsky.social (+ 9 other high-impact charities) up to $5,000/charity, here: doubleupdrive.org (we won't let you down! 💪)
December 27, 2024 at 3:20 PM
From @vox.com: “Want to fight climate change effectively? These are 11 of the most high-impact, cost-effective, evidence-based organizations.”

Double your donation up to $2,000, here - friendly competition:
doubleupdrive.org/2024-match-d...

Leaderboard (we're #3):
doubleupdrive.org/our-2024-cha...
December 11, 2024 at 7:25 PM
Reposted by Bruce Friedrich
🔥🔥🔥: Highlight of my #COP29: GFI organized a superb 90-minute session at the @fao.org/@cgiar.bsky.social pavilion: “Alternative Proteins for Climate, Hunger, & Global Health.”

Includes @bezosearthfund.org, WHO, GAIN, UN Foundation, + more.

Details + Video: events.cgiar.org/alternativep...
December 3, 2024 at 1:56 PM
Reposted by Bruce Friedrich
What's the deal with vertical farming?

*Can* potentially work for a small group of crops: mostly greens and possibly some fruits.

But far too expensive for cereals or other staple crops.

My latest Substack which digs into the numbers:
www.sustainabilitybynumbers.com/p/vertical-f...
Vertical farming: a local solution for greens, but not feeding the world any time soon
While it has lots of benefits, the economics just don't work.
www.sustainabilitybynumbers.com
December 5, 2024 at 1:35 PM
Reposted by Bruce Friedrich
Aleph Farms submits the first application for #cultivatedmeat regulatory approval in Thailand 🇹🇭

The number of places where people will be able to try cultivated meat is soon to grow at a rapid pace, though quantities will still be very limited!

aleph-farms.com/journals/ale...
December 5, 2024 at 2:55 PM
🌈 deeply honored that @goodfoodinst.bsky.social is among 10 super-effective charities selected by pro gambler Dan Smith + his Double Up Drive for 2x of donations (up to $2k/charity) til funds run out. Love this friendly competition!

Details & donate here (❤️🌈): doubleupdrive.org/our-2024-cha...
December 5, 2024 at 1:24 PM
🔥🔥🔥: Highlight of my #COP29: GFI organized a superb 90-minute session at the @fao.org/@cgiar.bsky.social pavilion: “Alternative Proteins for Climate, Hunger, & Global Health.”

Includes @bezosearthfund.org, WHO, GAIN, UN Foundation, + more.

Details + Video: events.cgiar.org/alternativep...
December 3, 2024 at 1:56 PM