Over 20 years working in politics and campaigns, I’ve seen first-hand how robust research can drive meaningful change. I’m sharing the 5 key lessons I’ve learned. Get in touch if I can help you understand your members, supporters and customers better.

stratcomuk.com/2025/02/maxi...

Bella ciao. Great weekend in Rome.

@anassarwar.bsky.social bringing in the New Year by making the case for a new direction for Scotland.

Programmatic ads effectively leaves saturated Facebook behind, and focuses political messaging on sites and apps like candy crush, the BBC website, recipe apps, newspaper sites, and the other 80% of the internet where people spend their time.

I have blogged 📝 on how programmatic advertising has the potential to radically change future digital campaigns, in a cost-effective, efficient, and effective way. Let’s discuss.

stratcomuk.com/2024/11/the-...

Just because this seems a much nicer place, thought I’d share a photo of my beautiful daughter from a recent holiday.

Get in touch to discuss!

I wrote some reflections on running a phenomenally successful membership fundraising programme for UK Labour during the General Election.

stratcomuk.com/2024/10/five...