Over 20 years working in politics and campaigns, I’ve seen first-hand how robust research can drive meaningful change. I’m sharing the 5 key lessons I’ve learned. Get in touch if I can help you understand your members, supporters and customers better.

stratcomuk.com/2025/02/maxi...

Bella ciao. Great weekend in Rome.

📣 Having now expanded my services into focus groups and private polling, we are now looking to extend our client base in this area. If you are looking for research and engagement services for your organisation, or want to hear more about our fundraising offer, get in touch.

@anassarwar.bsky.social bringing in the New Year by making the case for a new direction for Scotland.

Interesting take on the importance of qualitative data (focus groups) to ‘understand people, talk to them, listen to them and observe their environments’ over a reliance on single-model polls to predict voter behaviour.

www.quirks.com/articles/the...

I have blogged 📝 on how programmatic advertising has the potential to radically change future digital campaigns, in a cost-effective, efficient, and effective way. Let’s discuss.

stratcomuk.com/2024/11/the-...

Just because this seems a much nicer place, thought I’d share a photo of my beautiful daughter from a recent holiday.

I wrote some reflections on running a phenomenally successful membership fundraising programme for UK Labour during the General Election.

stratcomuk.com/2024/10/five...

So THIS is where all the cool kids hang out.