Bredemarket (John E. Bredehoft)
@bredemarket.bsky.social
Marketing and writing services for identity/biometric and technology firms. bredemarket.com
The Grok version of the Bredemarket blog post at bredemarket.com/2025/12/10/a...
December 11, 2025 at 10:00 AM
The Grok version of the Bredemarket blog post at bredemarket.com/2025/12/10/a...
In case you missed it, I’ve been pushing a sixth factor of authentication called “Somewhat You Why.”
And now Identity Jedi Harvey Lee is also asking the “why” question, but specifically in terms of access control.
“Access and ‘Somewhat You Why’”: bredemarket.com/2025/12/10/a...
And now Identity Jedi Harvey Lee is also asking the “why” question, but specifically in terms of access control.
“Access and ‘Somewhat You Why’”: bredemarket.com/2025/12/10/a...
December 11, 2025 at 9:25 AM
In case you missed it, I’ve been pushing a sixth factor of authentication called “Somewhat You Why.”
And now Identity Jedi Harvey Lee is also asking the “why” question, but specifically in terms of access control.
“Access and ‘Somewhat You Why’”: bredemarket.com/2025/12/10/a...
And now Identity Jedi Harvey Lee is also asking the “why” question, but specifically in terms of access control.
“Access and ‘Somewhat You Why’”: bredemarket.com/2025/12/10/a...
Seized the chance for a short (1/2 mile) pre-lunch walk. Warm (80°) and sunny.
December 10, 2025 at 8:22 PM
Seized the chance for a short (1/2 mile) pre-lunch walk. Warm (80°) and sunny.
Technology is one thing. But policy must govern technology.
For example, is your court using artificial intelligence?
If your court is in California, it must abide by a rule…
“Order in the Court: California AI Policies” is in the Bredemarket blog. bredemarket.com/2025/12/08/o...
For example, is your court using artificial intelligence?
If your court is in California, it must abide by a rule…
“Order in the Court: California AI Policies” is in the Bredemarket blog. bredemarket.com/2025/12/08/o...
December 8, 2025 at 3:10 PM
Technology is one thing. But policy must govern technology.
For example, is your court using artificial intelligence?
If your court is in California, it must abide by a rule…
“Order in the Court: California AI Policies” is in the Bredemarket blog. bredemarket.com/2025/12/08/o...
For example, is your court using artificial intelligence?
If your court is in California, it must abide by a rule…
“Order in the Court: California AI Policies” is in the Bredemarket blog. bredemarket.com/2025/12/08/o...
Even Santa can’t tell.
December 7, 2025 at 4:00 PM
Even Santa can’t tell.
You may recall Prudential’s “get a piece of the rock” advertising campaign from the last century.
Well, people in the 21st century can now “get a piece of the ROC,” or own shares in the company initially known as Rank One Computing.
bredemarket.com/2025/12/04/a...
Well, people in the 21st century can now “get a piece of the ROC,” or own shares in the company initially known as Rank One Computing.
bredemarket.com/2025/12/04/a...
December 5, 2025 at 3:50 AM
You may recall Prudential’s “get a piece of the rock” advertising campaign from the last century.
Well, people in the 21st century can now “get a piece of the ROC,” or own shares in the company initially known as Rank One Computing.
bredemarket.com/2025/12/04/a...
Well, people in the 21st century can now “get a piece of the ROC,” or own shares in the company initially known as Rank One Computing.
bredemarket.com/2025/12/04/a...
We Know All About You, Music Lover
Spotify age estimation may or may not (I’m not telling) be as accurate as facial analysis software.
More: bredemarket.com/2025/12/04/w...
Spotify age estimation may or may not (I’m not telling) be as accurate as facial analysis software.
More: bredemarket.com/2025/12/04/w...
December 4, 2025 at 3:11 PM
We Know All About You, Music Lover
Spotify age estimation may or may not (I’m not telling) be as accurate as facial analysis software.
More: bredemarket.com/2025/12/04/w...
Spotify age estimation may or may not (I’m not telling) be as accurate as facial analysis software.
More: bredemarket.com/2025/12/04/w...
Wrapped.
December 4, 2025 at 1:39 AM
Wrapped.
I’m prepared to surprise some people. And they will be surprised.
December 3, 2025 at 3:15 AM
I’m prepared to surprise some people. And they will be surprised.
Note the second of the two benefits listed in Bredebot’s AI-generated illustration: “Reduced Complexity.”
On the surface, this sounds like generative AI getting the answer wrong…again.
“OK, How Does Orchestration REDUCE Complexity?” is from the Bredemarket blog: bredemarket.com/2025/12/01/o...
On the surface, this sounds like generative AI getting the answer wrong…again.
“OK, How Does Orchestration REDUCE Complexity?” is from the Bredemarket blog: bredemarket.com/2025/12/01/o...
December 2, 2025 at 1:44 AM
Note the second of the two benefits listed in Bredebot’s AI-generated illustration: “Reduced Complexity.”
On the surface, this sounds like generative AI getting the answer wrong…again.
“OK, How Does Orchestration REDUCE Complexity?” is from the Bredemarket blog: bredemarket.com/2025/12/01/o...
On the surface, this sounds like generative AI getting the answer wrong…again.
“OK, How Does Orchestration REDUCE Complexity?” is from the Bredemarket blog: bredemarket.com/2025/12/01/o...
But the point here is that those who differentiate truly stand out: bredemarket.com/2025/11/29/d...
November 29, 2025 at 6:08 PM
But the point here is that those who differentiate truly stand out: bredemarket.com/2025/11/29/d...
So the social channels prefer posts WITH pictures and WITHOUT links.
I am complying with this picture, without links, raising awareness about my marketing firm Bredemarket.
Awaiting my “wonderful social media user” award. You can send it to…oh wait…
I am complying with this picture, without links, raising awareness about my marketing firm Bredemarket.
Awaiting my “wonderful social media user” award. You can send it to…oh wait…
November 23, 2025 at 7:01 PM
So the social channels prefer posts WITH pictures and WITHOUT links.
I am complying with this picture, without links, raising awareness about my marketing firm Bredemarket.
Awaiting my “wonderful social media user” award. You can send it to…oh wait…
I am complying with this picture, without links, raising awareness about my marketing firm Bredemarket.
Awaiting my “wonderful social media user” award. You can send it to…oh wait…
As Mark sat down to wait for the client to arrive, he was surprised to see that someone had left their laptop in the conference room.
Suddenly the laptop spoke.
Read the entire story in the Bredemarket blog: bredemarket.com/2025/11/18/w...
Suddenly the laptop spoke.
Read the entire story in the Bredemarket blog: bredemarket.com/2025/11/18/w...
November 19, 2025 at 3:52 AM
As Mark sat down to wait for the client to arrive, he was surprised to see that someone had left their laptop in the conference room.
Suddenly the laptop spoke.
Read the entire story in the Bredemarket blog: bredemarket.com/2025/11/18/w...
Suddenly the laptop spoke.
Read the entire story in the Bredemarket blog: bredemarket.com/2025/11/18/w...
Biometrics: Unknown, Known, and Deceased
November 15, 2025 at 4:01 PM
Biometrics: Unknown, Known, and Deceased
I’ve previously commented that the precinct workers in voter ID states have neither the knowledge nor the equipment to tell a fake voter ID from a real one.
But what if you rely on things other than voter ID to determine identity?
Bredemarket blog: bredemarket.com/2025/11/13/w...
But what if you rely on things other than voter ID to determine identity?
Bredemarket blog: bredemarket.com/2025/11/13/w...
November 13, 2025 at 9:12 PM
I’ve previously commented that the precinct workers in voter ID states have neither the knowledge nor the equipment to tell a fake voter ID from a real one.
But what if you rely on things other than voter ID to determine identity?
Bredemarket blog: bredemarket.com/2025/11/13/w...
But what if you rely on things other than voter ID to determine identity?
Bredemarket blog: bredemarket.com/2025/11/13/w...
You probably haven’t tried to alter your appearance before going through an airport security checkpoint, but it’s hard to pull off.
“When Fraud Is Too Obvious, the TSA Edition” is in the Bredemarket blog: bredemarket.com/2025/11/10/w...
“When Fraud Is Too Obvious, the TSA Edition” is in the Bredemarket blog: bredemarket.com/2025/11/10/w...
November 11, 2025 at 1:11 AM
You probably haven’t tried to alter your appearance before going through an airport security checkpoint, but it’s hard to pull off.
“When Fraud Is Too Obvious, the TSA Edition” is in the Bredemarket blog: bredemarket.com/2025/11/10/w...
“When Fraud Is Too Obvious, the TSA Edition” is in the Bredemarket blog: bredemarket.com/2025/11/10/w...
Love what you do.
November 8, 2025 at 5:13 PM
Love what you do.
Recent Bredemarket YouTube videos:
* (Oct 20) The Seven Questions I Ask: youtu.be/eXYm9bJS-xE
* (Nov 4) Inside the FBI’s EBTS: youtu.be/D6N41vZOJQw
* (Nov 5) Introduction to Bredemarket: Services, Process, and Pricing (2511a): youtu.be/tvY6aEsNe4s
* (Oct 20) The Seven Questions I Ask: youtu.be/eXYm9bJS-xE
* (Nov 4) Inside the FBI’s EBTS: youtu.be/D6N41vZOJQw
* (Nov 5) Introduction to Bredemarket: Services, Process, and Pricing (2511a): youtu.be/tvY6aEsNe4s
November 6, 2025 at 9:20 AM
Recent Bredemarket YouTube videos:
* (Oct 20) The Seven Questions I Ask: youtu.be/eXYm9bJS-xE
* (Nov 4) Inside the FBI’s EBTS: youtu.be/D6N41vZOJQw
* (Nov 5) Introduction to Bredemarket: Services, Process, and Pricing (2511a): youtu.be/tvY6aEsNe4s
* (Oct 20) The Seven Questions I Ask: youtu.be/eXYm9bJS-xE
* (Nov 4) Inside the FBI’s EBTS: youtu.be/D6N41vZOJQw
* (Nov 5) Introduction to Bredemarket: Services, Process, and Pricing (2511a): youtu.be/tvY6aEsNe4s
Here’s a new video that lets you know about Bredemarket: who I (John E. Bredehoft) am, what services Bredemarket provides, the process Bredemarket uses, and Bredemarket’s pricing.
And if you want to discuss my services with me, visit bredemarket.com/mark/ and book a free meeting.
And if you want to discuss my services with me, visit bredemarket.com/mark/ and book a free meeting.
November 6, 2025 at 4:37 AM
Here’s a new video that lets you know about Bredemarket: who I (John E. Bredehoft) am, what services Bredemarket provides, the process Bredemarket uses, and Bredemarket’s pricing.
And if you want to discuss my services with me, visit bredemarket.com/mark/ and book a free meeting.
And if you want to discuss my services with me, visit bredemarket.com/mark/ and book a free meeting.
A post-Thanksgiving carol. Or, why Bredemarket doesn’t do B2C.
November 5, 2025 at 12:44 AM
A post-Thanksgiving carol. Or, why Bredemarket doesn’t do B2C.
November 4, 2025 at 1:08 AM
The inevitable change of seasons…and a Thanksgiving carol.
November 2, 2025 at 12:23 PM
The inevitable change of seasons…and a Thanksgiving carol.
Scary—inspired by Stefan Gladbach
October 31, 2025 at 11:06 PM
Scary—inspired by Stefan Gladbach