Bredemarket (John E. Bredehoft)
@bredemarket.bsky.social
Marketing and writing services for identity/biometric and technology firms. bredemarket.com
During a videoconference this morning, I was asked to “tell me about yourself.”
I asked for 49 seconds for show and tell.
And displayed a 2015 Biometric Update article.
And played this Morphoway video.
youtube.com/shorts/mqfHA...
For this videoconference, it was mostly appropriate.
I asked for 49 seconds for show and tell.
And displayed a 2015 Biometric Update article.
And played this Morphoway video.
youtube.com/shorts/mqfHA...
For this videoconference, it was mostly appropriate.
MorphoTrak (Safran) - MorphoWay demo
YouTube video by biometricupdate
youtube.com
December 11, 2025 at 9:56 PM
During a videoconference this morning, I was asked to “tell me about yourself.”
I asked for 49 seconds for show and tell.
And displayed a 2015 Biometric Update article.
And played this Morphoway video.
youtube.com/shorts/mqfHA...
For this videoconference, it was mostly appropriate.
I asked for 49 seconds for show and tell.
And displayed a 2015 Biometric Update article.
And played this Morphoway video.
youtube.com/shorts/mqfHA...
For this videoconference, it was mostly appropriate.
Massie’s bill “Concludes that NATO’s original Cold War purpose no longer aligns with current U.S. national security interests.”
This is true. The other members of NATO are committed to democracy.
And oppose the proposed U.S. invasions of Canada and Denmark.
massie.house.gov/news/documen...
This is true. The other members of NATO are committed to democracy.
And oppose the proposed U.S. invasions of Canada and Denmark.
massie.house.gov/news/documen...
Rep. Massie Introduces Bill to Remove the United States from NATO
massie.house.gov
December 11, 2025 at 8:04 PM
Massie’s bill “Concludes that NATO’s original Cold War purpose no longer aligns with current U.S. national security interests.”
This is true. The other members of NATO are committed to democracy.
And oppose the proposed U.S. invasions of Canada and Denmark.
massie.house.gov/news/documen...
This is true. The other members of NATO are committed to democracy.
And oppose the proposed U.S. invasions of Canada and Denmark.
massie.house.gov/news/documen...
The Grok version of the Bredemarket blog post at bredemarket.com/2025/12/10/a...
December 11, 2025 at 10:00 AM
The Grok version of the Bredemarket blog post at bredemarket.com/2025/12/10/a...
In case you missed it, I’ve been pushing a sixth factor of authentication called “Somewhat You Why.”
And now Identity Jedi Harvey Lee is also asking the “why” question, but specifically in terms of access control.
“Access and ‘Somewhat You Why’”: bredemarket.com/2025/12/10/a...
And now Identity Jedi Harvey Lee is also asking the “why” question, but specifically in terms of access control.
“Access and ‘Somewhat You Why’”: bredemarket.com/2025/12/10/a...
December 11, 2025 at 9:25 AM
In case you missed it, I’ve been pushing a sixth factor of authentication called “Somewhat You Why.”
And now Identity Jedi Harvey Lee is also asking the “why” question, but specifically in terms of access control.
“Access and ‘Somewhat You Why’”: bredemarket.com/2025/12/10/a...
And now Identity Jedi Harvey Lee is also asking the “why” question, but specifically in terms of access control.
“Access and ‘Somewhat You Why’”: bredemarket.com/2025/12/10/a...
Killing In The Name - Portugal. The Man ft Weird Al and Jorma Taccone
YouTube video by maxmax655
youtu.be
December 11, 2025 at 12:41 AM
Seized the chance for a short (1/2 mile) pre-lunch walk. Warm (80°) and sunny.
December 10, 2025 at 8:22 PM
Seized the chance for a short (1/2 mile) pre-lunch walk. Warm (80°) and sunny.
I’m jumping ahead in the year-end post ridiculousness to cite Bredemarket’s two most notable accomplishments this year. Not to detract from my other accomplishments this year, but these two were biggies: bredemarket.com/2025/12/09/b...
Bredemarket’s Biggest Accomplishments in 2025 (So Far)
I’m jumping ahead in the year-end post ridiculousness to cite Bredemarket’s two most notable accomplishments this year. Not to detract from my other accomplishments this year, but these two were bi…
bredemarket.com
December 9, 2025 at 2:15 PM
I’m jumping ahead in the year-end post ridiculousness to cite Bredemarket’s two most notable accomplishments this year. Not to detract from my other accomplishments this year, but these two were biggies: bredemarket.com/2025/12/09/b...
Which will come first: the Netflix Peace Prize, or the Paramount Peace Prize?
December 8, 2025 at 9:20 PM
Which will come first: the Netflix Peace Prize, or the Paramount Peace Prize?
Technology is one thing. But policy must govern technology.
For example, is your court using artificial intelligence?
If your court is in California, it must abide by a rule…
“Order in the Court: California AI Policies” is in the Bredemarket blog. bredemarket.com/2025/12/08/o...
For example, is your court using artificial intelligence?
If your court is in California, it must abide by a rule…
“Order in the Court: California AI Policies” is in the Bredemarket blog. bredemarket.com/2025/12/08/o...
December 8, 2025 at 3:10 PM
Technology is one thing. But policy must govern technology.
For example, is your court using artificial intelligence?
If your court is in California, it must abide by a rule…
“Order in the Court: California AI Policies” is in the Bredemarket blog. bredemarket.com/2025/12/08/o...
For example, is your court using artificial intelligence?
If your court is in California, it must abide by a rule…
“Order in the Court: California AI Policies” is in the Bredemarket blog. bredemarket.com/2025/12/08/o...
Even Santa can’t tell.
December 7, 2025 at 4:00 PM
Even Santa can’t tell.
Every extra nine costs money and shifts responsibility away from the provider and onto you.
open.substack.com/pub/cybersec...
open.substack.com/pub/cybersec...
SLA
Cloud providers love talking about 'the nines,' but they're hiding the real conversation. Here's what actually belongs in a security-focused SLA.
open.substack.com
December 5, 2025 at 12:51 PM
Every extra nine costs money and shifts responsibility away from the provider and onto you.
open.substack.com/pub/cybersec...
open.substack.com/pub/cybersec...
You may recall Prudential’s “get a piece of the rock” advertising campaign from the last century.
Well, people in the 21st century can now “get a piece of the ROC,” or own shares in the company initially known as Rank One Computing.
bredemarket.com/2025/12/04/a...
Well, people in the 21st century can now “get a piece of the ROC,” or own shares in the company initially known as Rank One Computing.
bredemarket.com/2025/12/04/a...
December 5, 2025 at 3:50 AM
You may recall Prudential’s “get a piece of the rock” advertising campaign from the last century.
Well, people in the 21st century can now “get a piece of the ROC,” or own shares in the company initially known as Rank One Computing.
bredemarket.com/2025/12/04/a...
Well, people in the 21st century can now “get a piece of the ROC,” or own shares in the company initially known as Rank One Computing.
bredemarket.com/2025/12/04/a...
We Know All About You, Music Lover
Spotify age estimation may or may not (I’m not telling) be as accurate as facial analysis software.
More: bredemarket.com/2025/12/04/w...
Spotify age estimation may or may not (I’m not telling) be as accurate as facial analysis software.
More: bredemarket.com/2025/12/04/w...
December 4, 2025 at 3:11 PM
We Know All About You, Music Lover
Spotify age estimation may or may not (I’m not telling) be as accurate as facial analysis software.
More: bredemarket.com/2025/12/04/w...
Spotify age estimation may or may not (I’m not telling) be as accurate as facial analysis software.
More: bredemarket.com/2025/12/04/w...
Unauthorized-party schemes, driven by credential theft and account takeovers, now account for 71% of all incidents and dollar losses. This shift underscores the growing need for adaptive, intelligence-driven defenses among financial institutions (FIs).
www.pymnts.com/fraud-preven...
www.pymnts.com/fraud-preven...
Banks Face Fraud Spike As Scams Stress Legacy Systems | PYMNTS.com
The “2025 State of Fraud and Financial Crime in the United States” report, a PYMNTS Intelligence report commissioned by Block, reveals that the financial
www.pymnts.com
December 4, 2025 at 2:08 PM
Unauthorized-party schemes, driven by credential theft and account takeovers, now account for 71% of all incidents and dollar losses. This shift underscores the growing need for adaptive, intelligence-driven defenses among financial institutions (FIs).
www.pymnts.com/fraud-preven...
www.pymnts.com/fraud-preven...
Just as people cannot survive without oxygen, Generative AI cannot survive without data. See “Clean Data is the New Oxygen, and Dirty Data is the New Carbon Monoxide” from over 2 years ago (November 2023) in the Bredemarket blog: bredemarket.com/2023/11/15/c...
Clean Data is the New Oxygen, and Dirty Data is the New Carbon Monoxide
I have three questions for you, but don’t sweat; I’m giving you the answers. How long can you survive without pizza? Years (although your existence will be hellish). OK, how long can yo…
bredemarket.com
December 4, 2025 at 5:26 AM
Just as people cannot survive without oxygen, Generative AI cannot survive without data. See “Clean Data is the New Oxygen, and Dirty Data is the New Carbon Monoxide” from over 2 years ago (November 2023) in the Bredemarket blog: bredemarket.com/2023/11/15/c...
Wrapped.
December 4, 2025 at 1:39 AM
Wrapped.
For many B2B salespeople, this isn’t the holiday season. It’s the last month of Q4, and some are sweating. Product marketing can’t help here. Maybe 17 months ago….So start now to plan for success in 2026 and 2027. bredemarket.com/2025/12/03/w...
What B2B Product Marketing CANNOT Do
For many B2B salespeople, this isn’t the holiday season. It’s the last month of Q4, and some are sweating. Product marketing can’t help here. Maybe 17 months ago, but even the best conversion conte…
bredemarket.com
December 3, 2025 at 8:27 PM
For many B2B salespeople, this isn’t the holiday season. It’s the last month of Q4, and some are sweating. Product marketing can’t help here. Maybe 17 months ago….So start now to plan for success in 2026 and 2027. bredemarket.com/2025/12/03/w...
VeriDas: “Fraud is no longer a manual job. It’s automated. Constant. And increasingly invisible.” www.linkedin.com/pulse/fraud-...
Fraud Didn’t Change; It Scaled. Welcome to the AI Era of Identity Attacks
Fraud didn’t start with artificial intelligence. It simply found its most powerful engine.
www.linkedin.com
December 3, 2025 at 8:45 AM
VeriDas: “Fraud is no longer a manual job. It’s automated. Constant. And increasingly invisible.” www.linkedin.com/pulse/fraud-...
I’m prepared to surprise some people. And they will be surprised.
December 3, 2025 at 3:15 AM
I’m prepared to surprise some people. And they will be surprised.
