Brandi Starr
@brandistarr.bsky.social
Brandi Starr, COO at Tegrita, transforms processes and drives growth for B2B companies. A Top 50 Woman in MarTech, she co-authored CMO to CRO and hosts the Revenue Rehab podcast.
You’ve got nurtures running. The handoff to sales kinda works. Things are… fine. But “fine” won’t drive revenue. The real difference between good and great?
Operational rigor.
I’m breaking down what that actually looks like in practice. #RevenueRehab #RevOps
www.tiktok.com/@revenuereha...
Operational rigor.
I’m breaking down what that actually looks like in practice. #RevenueRehab #RevOps
www.tiktok.com/@revenuereha...
Your pipeline isn’t stuck because of bad leads—it’s stuck because your process is broken. A good nurture strategy moves leads forward. A great one builds predictable revenue. The difference? Operation...
TikTok video by Revenue Rehab
www.tiktok.com
May 27, 2025 at 1:46 PM
You’ve got nurtures running. The handoff to sales kinda works. Things are… fine. But “fine” won’t drive revenue. The real difference between good and great?
Operational rigor.
I’m breaking down what that actually looks like in practice. #RevenueRehab #RevOps
www.tiktok.com/@revenuereha...
Operational rigor.
I’m breaking down what that actually looks like in practice. #RevenueRehab #RevOps
www.tiktok.com/@revenuereha...
When’s the last time you audited your tech stack? If you had to think about it—it’s been too long. Tools that used to work might be the reason your team’s stuck. Here’s how to figure out what’s helping... and what’s holding you back. #RevenueRehab #MarTech
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
Is your tech stack driving growth or just keeping the lights on? If your go-to-market strategy has evolved, but your tech stack hasn’t, you’re operating at a disadvantage. The best teams reassess ever...
TikTok video by Revenue Rehab
www.tiktok.com
May 23, 2025 at 7:19 PM
When’s the last time you audited your tech stack? If you had to think about it—it’s been too long. Tools that used to work might be the reason your team’s stuck. Here’s how to figure out what’s helping... and what’s holding you back. #RevenueRehab #MarTech
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
New role, 87 open tabs, and no clue what's actually driving revenue? Been there. If you're trying to make quick impact without spinning your wheels, here's the first move I always recommend—and why it works. #RevenueRehab #MarketingLeadership
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
New role, new challenges. Where do you start? Taking over a marketing team can feel like drinking from a firehose. You know there’s activity—but what’s actually driving revenue? The smartest CMOs don’...
TikTok video by Revenue Rehab
www.tiktok.com
May 13, 2025 at 6:02 PM
New role, 87 open tabs, and no clue what's actually driving revenue? Been there. If you're trying to make quick impact without spinning your wheels, here's the first move I always recommend—and why it works. #RevenueRehab #MarketingLeadership
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
Let’s be real: intent data gets it wrong—a lot. But I still use it. Why? Because when you integrate it right, it helps you show up smarter without crossing the line. If you’re ignoring it altogether, you’re missing the bigger opportunity. #RevenueRehab #IntentData
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
Intent data isn’t perfect—but if you’re not using it, you’re falling behind. Third-party intent signals can be hit or miss, but when used strategically, they help you reach buyers at the right time. T...
TikTok video by Revenue Rehab
www.tiktok.com
May 8, 2025 at 3:39 PM
Let’s be real: intent data gets it wrong—a lot. But I still use it. Why? Because when you integrate it right, it helps you show up smarter without crossing the line. If you’re ignoring it altogether, you’re missing the bigger opportunity. #RevenueRehab #IntentData
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
You built the nurture. You mapped the logic. But what if AI will soon figure out what to send better than you? Email agents won’t follow workflows—they’ll think. And that shift will change how we guide buyers from interest to action. This is one to prepare for.
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
AI is about to replace your lead nurture strategy. Here’s how. Traditional marketing automation is stuck in the past—pre-set rules, fixed workflows, and rigid decision trees. But Agentic AI adapts in ...
TikTok video by Revenue Rehab
www.tiktok.com
May 2, 2025 at 6:56 PM
You built the nurture. You mapped the logic. But what if AI will soon figure out what to send better than you? Email agents won’t follow workflows—they’ll think. And that shift will change how we guide buyers from interest to action. This is one to prepare for.
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
Just because you can integrate a system doesn’t mean you should. If it’s not helping you segment, personalize, or report better—it’s just adding noise. Let’s talk about what actually needs to connect (and what doesn’t). #RevenueRehab #MarTech
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
Your tech stack is working against you. Here’s why. Not every system needs to be integrated—but the right ones do. The key? Focus on: ✅ Segmentation – Does this data help you target better? ✅ Persona...
TikTok video by Revenue Rehab
www.tiktok.com
April 24, 2025 at 2:59 PM
Just because you can integrate a system doesn’t mean you should. If it’s not helping you segment, personalize, or report better—it’s just adding noise. Let’s talk about what actually needs to connect (and what doesn’t). #RevenueRehab #MarTech
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
Hate to break it to you: that bloated database isn’t an asset—it’s dead weight. If your contacts are stale, unengaged, or flat-out fake, they’re hurting your performance. I’ll show you how to clean it, reengage what’s worth keeping, and let the rest go.
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
Your database is a ticking time bomb. 💣 Here’s why. If your list is full of bad data, dead contacts, and unengaged leads, you’re not just wasting money—you’re killing your email performance. Fix it fa...
TikTok video by Revenue Rehab
www.tiktok.com
April 23, 2025 at 4:44 PM
Hate to break it to you: that bloated database isn’t an asset—it’s dead weight. If your contacts are stale, unengaged, or flat-out fake, they’re hurting your performance. I’ll show you how to clean it, reengage what’s worth keeping, and let the rest go.
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
Here’s the thing: if marketing and sales can’t agree on what a qualified lead or account is, nothing else matters.
Forget the blame game—this is where the disconnect starts.
I’ll show you how to close the gap for good. #RevenueRehab #SalesAlignment
www.tiktok.com/@revenuereha...
Forget the blame game—this is where the disconnect starts.
I’ll show you how to close the gap for good. #RevenueRehab #SalesAlignment
www.tiktok.com/@revenuereha...
Marketing sends leads. Sales ignores them. Sound familiar? The #1 reason for the disconnect? No shared definitions. If marketing and sales don’t agree on what a qualified lead actually is, the pipelin...
TikTok video by Revenue Rehab
www.tiktok.com
April 16, 2025 at 7:08 PM
Here’s the thing: if marketing and sales can’t agree on what a qualified lead or account is, nothing else matters.
Forget the blame game—this is where the disconnect starts.
I’ll show you how to close the gap for good. #RevenueRehab #SalesAlignment
www.tiktok.com/@revenuereha...
Forget the blame game—this is where the disconnect starts.
I’ll show you how to close the gap for good. #RevenueRehab #SalesAlignment
www.tiktok.com/@revenuereha...
Just because you can send an email doesn’t mean you should. If your comms aren’t mapped to the buyer’s journey, you’re just winging it. I’ll show you how to build a campaign map that makes every message intentional—and revenue-ready. #RevenueRehab #MarketingAutomation
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
Your buyer’s journey is a mess. Here’s how to fix it. If your leads are slipping through the cracks, your campaign strategy isn’t working. Mapping out your communication flows ensures the right messag...
TikTok video by Revenue Rehab
www.tiktok.com
April 10, 2025 at 5:04 PM
Just because you can send an email doesn’t mean you should. If your comms aren’t mapped to the buyer’s journey, you’re just winging it. I’ll show you how to build a campaign map that makes every message intentional—and revenue-ready. #RevenueRehab #MarketingAutomation
www.tiktok.com/@revenuereha...
www.tiktok.com/@revenuereha...
Your emails scream “mass blast”—and your buyers know it. Forget AI. If you’re not using dynamic content to personalize at scale, you’re leaving pipeline on the table. I’ll show you how to fix it.
Watch now. #RevenueRehab #EmailMarketing
www.tiktok.com/@revenuereha...
Watch now. #RevenueRehab #EmailMarketing
www.tiktok.com/@revenuereha...
Your “personalized” emails aren’t fooling anyone. 😏 Want real 1:1 impact—without AI? The secret is dynamic content. Watch this and start sending emails that actually convert. #RevenueRehab #DemandGen ...
TikTok video by Revenue Rehab
www.tiktok.com
April 8, 2025 at 8:17 PM
Your emails scream “mass blast”—and your buyers know it. Forget AI. If you’re not using dynamic content to personalize at scale, you’re leaving pipeline on the table. I’ll show you how to fix it.
Watch now. #RevenueRehab #EmailMarketing
www.tiktok.com/@revenuereha...
Watch now. #RevenueRehab #EmailMarketing
www.tiktok.com/@revenuereha...
Final 4: The Buzzword Battle Rages On!
We’re down to the FINAL 4.
These 4 made it this far... but only one can be banished.
Destroy the Worst. Save the Rest.
Your Vote Decides Who Will Remain.
Voting Closes: April 2
Vote now: tegrita.outgrow.co/build/buzzwo...
We’re down to the FINAL 4.
These 4 made it this far... but only one can be banished.
Destroy the Worst. Save the Rest.
Your Vote Decides Who Will Remain.
Voting Closes: April 2
Vote now: tegrita.outgrow.co/build/buzzwo...
March 31, 2025 at 1:19 PM
Final 4: The Buzzword Battle Rages On!
We’re down to the FINAL 4.
These 4 made it this far... but only one can be banished.
Destroy the Worst. Save the Rest.
Your Vote Decides Who Will Remain.
Voting Closes: April 2
Vote now: tegrita.outgrow.co/build/buzzwo...
We’re down to the FINAL 4.
These 4 made it this far... but only one can be banished.
Destroy the Worst. Save the Rest.
Your Vote Decides Who Will Remain.
Voting Closes: April 2
Vote now: tegrita.outgrow.co/build/buzzwo...
One MOFU strategy for every business? Big mistake.
Your approach should match your sales model:
🔹 High-value, low-volume? Deep nurturing & trust-building
🔹 Low-value, high-volume? Scalable automation & segmentation
Which one do you manage? Let’s talk.
www.tiktok.com/@revenuereha...
Your approach should match your sales model:
🔹 High-value, low-volume? Deep nurturing & trust-building
🔹 Low-value, high-volume? Scalable automation & segmentation
Which one do you manage? Let’s talk.
www.tiktok.com/@revenuereha...
MOFU isn’t one-size-fits-all -High-ticket sales: Build trust, nurture relationships. -High-volume sales: Automate, remove friction. Tailor MOFU to your business and close more deals. Save this for lat...
TikTok video by Revenue Rehab
www.tiktok.com
March 19, 2025 at 4:49 PM
One MOFU strategy for every business? Big mistake.
Your approach should match your sales model:
🔹 High-value, low-volume? Deep nurturing & trust-building
🔹 Low-value, high-volume? Scalable automation & segmentation
Which one do you manage? Let’s talk.
www.tiktok.com/@revenuereha...
Your approach should match your sales model:
🔹 High-value, low-volume? Deep nurturing & trust-building
🔹 Low-value, high-volume? Scalable automation & segmentation
Which one do you manage? Let’s talk.
www.tiktok.com/@revenuereha...
If your messaging isn’t hitting, your leads aren’t moving.
To make it land:
✔️ Speak to pain points, not just job titles
✔️ Use real insights, not assumptions
✔️ Make every touchpoint feel personal
What’s your biggest MOFU messaging challenge? Let’s talk.👇
www.tiktok.com/@revenuereha...
To make it land:
✔️ Speak to pain points, not just job titles
✔️ Use real insights, not assumptions
✔️ Make every touchpoint feel personal
What’s your biggest MOFU messaging challenge? Let’s talk.👇
www.tiktok.com/@revenuereha...
How to make your messaging land EVERY time: -Stop using generic messaging -Segment by pain points, not just industry -Use dynamic content to stay relevant What industry do you market to? Drop it in th...
TikTok video by Revenue Rehab
www.tiktok.com
March 17, 2025 at 2:38 PM
If your messaging isn’t hitting, your leads aren’t moving.
To make it land:
✔️ Speak to pain points, not just job titles
✔️ Use real insights, not assumptions
✔️ Make every touchpoint feel personal
What’s your biggest MOFU messaging challenge? Let’s talk.👇
www.tiktok.com/@revenuereha...
To make it land:
✔️ Speak to pain points, not just job titles
✔️ Use real insights, not assumptions
✔️ Make every touchpoint feel personal
What’s your biggest MOFU messaging challenge? Let’s talk.👇
www.tiktok.com/@revenuereha...
Bigger deals. Higher win rates. It all starts with MOFU.
When it’s dialed in:
✔️ Leads show up ready to buy
✔️ Sales cycles shrink
✔️ Deal sizes grow
How’s your MOFU impacting win rates? Let’s talk.👇 #LetsTalkAboutIt #MarketingStrategy #SalesSuccess #RevenueOperations
www.tiktok.com/@revenuereha...
When it’s dialed in:
✔️ Leads show up ready to buy
✔️ Sales cycles shrink
✔️ Deal sizes grow
How’s your MOFU impacting win rates? Let’s talk.👇 #LetsTalkAboutIt #MarketingStrategy #SalesSuccess #RevenueOperations
www.tiktok.com/@revenuereha...
Want to close bigger deals? The secret is in MOFU. Buyers who feel confident spend more. Well-nurtured leads close faster. Fix MOFU = Higher win rates + bigger deals. Follow for more ways to level up...
TikTok video by Revenue Rehab
www.tiktok.com
March 12, 2025 at 5:20 PM
Bigger deals. Higher win rates. It all starts with MOFU.
When it’s dialed in:
✔️ Leads show up ready to buy
✔️ Sales cycles shrink
✔️ Deal sizes grow
How’s your MOFU impacting win rates? Let’s talk.👇 #LetsTalkAboutIt #MarketingStrategy #SalesSuccess #RevenueOperations
www.tiktok.com/@revenuereha...
When it’s dialed in:
✔️ Leads show up ready to buy
✔️ Sales cycles shrink
✔️ Deal sizes grow
How’s your MOFU impacting win rates? Let’s talk.👇 #LetsTalkAboutIt #MarketingStrategy #SalesSuccess #RevenueOperations
www.tiktok.com/@revenuereha...
My first solo episode—I wasn’t sure I could do it without a guest, but it turned out great! I shared insights on strategic personalization, a core focus for conversion mastery at Revenue Rehab.
Missed it? Check out Episode 111. revenuerehab.live/111
Missed it? Check out Episode 111. revenuerehab.live/111
March 3, 2025 at 2:40 PM
My first solo episode—I wasn’t sure I could do it without a guest, but it turned out great! I shared insights on strategic personalization, a core focus for conversion mastery at Revenue Rehab.
Missed it? Check out Episode 111. revenuerehab.live/111
Missed it? Check out Episode 111. revenuerehab.live/111
Another great episode—Moira Vetter shared her long-term vision and approach for balancing KPIs with strategic adaptability. Her insights are shaping how we approach sustainable growth at Revenue Rehab.
Missed it? Catch Episode 120. revenuerehab.live/120
Missed it? Catch Episode 120. revenuerehab.live/120
March 3, 2025 at 2:39 PM
Another great episode—Moira Vetter shared her long-term vision and approach for balancing KPIs with strategic adaptability. Her insights are shaping how we approach sustainable growth at Revenue Rehab.
Missed it? Catch Episode 120. revenuerehab.live/120
Missed it? Catch Episode 120. revenuerehab.live/120
The launch of the new Revenue Rehab episode formats is coming March 5th and I'm listening to old episodes and reflecting on some of my favorites. As I'm sharing my favs, prepare for your timeline to be flooded today.
#YouHaveBeenWarned
#YouHaveBeenWarned
March 3, 2025 at 2:38 PM
The launch of the new Revenue Rehab episode formats is coming March 5th and I'm listening to old episodes and reflecting on some of my favorites. As I'm sharing my favs, prepare for your timeline to be flooded today.
#YouHaveBeenWarned
#YouHaveBeenWarned
Marketers, the real CAC problem isn’t lead gen—it’s conversion.
Weak MOFU means:
❌ Overspending on leads
❌ Stalled pipeline
❌ Slow sales cycles
Fix it for:
✅ More conversions
✅ Faster sales
✅ Higher ROI
Watch & share your take. 🎥👇 www.tiktok.com/@revenuereha...
Weak MOFU means:
❌ Overspending on leads
❌ Stalled pipeline
❌ Slow sales cycles
Fix it for:
✅ More conversions
✅ Faster sales
✅ Higher ROI
Watch & share your take. 🎥👇 www.tiktok.com/@revenuereha...
Low CLV? The problem started before the sale. Retention doesn’t start post-sale—it starts in MOFU. If your leads don’t trust you before they buy, they won’t stick around after. Fix MOFU → Build trust...
TikTok video by Revenue Rehab
www.tiktok.com
February 26, 2025 at 7:37 PM
Marketers, the real CAC problem isn’t lead gen—it’s conversion.
Weak MOFU means:
❌ Overspending on leads
❌ Stalled pipeline
❌ Slow sales cycles
Fix it for:
✅ More conversions
✅ Faster sales
✅ Higher ROI
Watch & share your take. 🎥👇 www.tiktok.com/@revenuereha...
Weak MOFU means:
❌ Overspending on leads
❌ Stalled pipeline
❌ Slow sales cycles
Fix it for:
✅ More conversions
✅ Faster sales
✅ Higher ROI
Watch & share your take. 🎥👇 www.tiktok.com/@revenuereha...
Want higher CLV? It starts before the first deal closes.
Retention begins in MOFU—weak nurturing = lost high-value customers before they sign.
Strong MOFU means:
✅ More trust
✅ Higher retention
✅ Longer, more profitable relationships
Watch & share your thoughts.👇 www.tiktok.com/@revenuereha...
Retention begins in MOFU—weak nurturing = lost high-value customers before they sign.
Strong MOFU means:
✅ More trust
✅ Higher retention
✅ Longer, more profitable relationships
Watch & share your thoughts.👇 www.tiktok.com/@revenuereha...
Low CLV? You’re missing the MOFU effect. Retention doesn’t start after the sale—it starts before they even buy. If you’re not nurturing leads in MOFU, you’re losing long-term revenue. Fix the middle....
TikTok video by Revenue Rehab
www.tiktok.com
February 26, 2025 at 7:35 PM
Want higher CLV? It starts before the first deal closes.
Retention begins in MOFU—weak nurturing = lost high-value customers before they sign.
Strong MOFU means:
✅ More trust
✅ Higher retention
✅ Longer, more profitable relationships
Watch & share your thoughts.👇 www.tiktok.com/@revenuereha...
Retention begins in MOFU—weak nurturing = lost high-value customers before they sign.
Strong MOFU means:
✅ More trust
✅ Higher retention
✅ Longer, more profitable relationships
Watch & share your thoughts.👇 www.tiktok.com/@revenuereha...
Where are you looking for funnel efficiency?
Everyone chases TOFU leads or BOFU conversions but ignores MOFU—the key to a stronger funnel.
Here’s my take👇 What’s yours?
#MarketingLeadership #RevenueOperations #FunnelStrategy
www.tiktok.com/@revenuereha...
Everyone chases TOFU leads or BOFU conversions but ignores MOFU—the key to a stronger funnel.
Here’s my take👇 What’s yours?
#MarketingLeadership #RevenueOperations #FunnelStrategy
www.tiktok.com/@revenuereha...
Your funnel isn’t broken—your MoFu is. Stop the blame game. Leads aren’t the problem. Sales isn’t the problem. Your middle is. Fix it, and watch revenue flow. Ready to rethink your funnel? Drop a 🔥 i...
TikTok video by Revenue Rehab
www.tiktok.com
February 26, 2025 at 7:34 PM
Where are you looking for funnel efficiency?
Everyone chases TOFU leads or BOFU conversions but ignores MOFU—the key to a stronger funnel.
Here’s my take👇 What’s yours?
#MarketingLeadership #RevenueOperations #FunnelStrategy
www.tiktok.com/@revenuereha...
Everyone chases TOFU leads or BOFU conversions but ignores MOFU—the key to a stronger funnel.
Here’s my take👇 What’s yours?
#MarketingLeadership #RevenueOperations #FunnelStrategy
www.tiktok.com/@revenuereha...
I knew Kendrick Lamar's Superbowl halftime performance was filled with symbolism... I'm also not good at truly recognizing that symbolism. So, with the help of various online posts and ChatGPT, here's an organized summary...
February 10, 2025 at 1:47 PM
I knew Kendrick Lamar's Superbowl halftime performance was filled with symbolism... I'm also not good at truly recognizing that symbolism. So, with the help of various online posts and ChatGPT, here's an organized summary...