Amanda Milligan
@brandauthority.club
Founder @ Brand Authority Club | Branding + Content + SEO Expert | Speaker at Pubcon, MozCon, SMX, SearchLove | DND Nerd | Karaoke Fanatic
➡️ https://brandauthority.club ⬅️
➡️ https://brandauthority.club ⬅️
The agenda is live! I can't wait to hear this lineup talk about:
- How to authentically market on Reddit
- How to think about blogging in the AI era
- Building authority with a unique brand voice
- More that won't fit in this character count!
Get your ticket: www.brandauthority.club/authorityfest
- How to authentically market on Reddit
- How to think about blogging in the AI era
- Building authority with a unique brand voice
- More that won't fit in this character count!
Get your ticket: www.brandauthority.club/authorityfest
August 19, 2025 at 4:28 PM
The agenda is live! I can't wait to hear this lineup talk about:
- How to authentically market on Reddit
- How to think about blogging in the AI era
- Building authority with a unique brand voice
- More that won't fit in this character count!
Get your ticket: www.brandauthority.club/authorityfest
- How to authentically market on Reddit
- How to think about blogging in the AI era
- Building authority with a unique brand voice
- More that won't fit in this character count!
Get your ticket: www.brandauthority.club/authorityfest
I'll be honest - this industry can really get me down sometimes. There's still so much misinformation, competition, and misogyny.
But then there are the awesome, kind, supportive people that keep me going.
But then there are the awesome, kind, supportive people that keep me going.
August 13, 2025 at 1:18 PM
I'll be honest - this industry can really get me down sometimes. There's still so much misinformation, competition, and misogyny.
But then there are the awesome, kind, supportive people that keep me going.
But then there are the awesome, kind, supportive people that keep me going.
Reposted by Amanda Milligan
“The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.”
- George Orwell, 1984
blog.google/products/sea...
- George Orwell, 1984
blog.google/products/sea...
AI in Search is driving more queries and higher quality clicks
We continue to send billions of clicks to the web every day and are committed to prioritizing the web in our AI experiences in Search.
blog.google
August 6, 2025 at 7:46 PM
“The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.”
- George Orwell, 1984
blog.google/products/sea...
- George Orwell, 1984
blog.google/products/sea...
All the how-to-optimize-on-Reddit posts on LinkedIn depress me.
Like, I'm not daft - I get the importance of Reddit for remaining relevant. I'm just a genuine Reddit fan (use it everyday) and am nervous about the influx of brands just brute-force marketing and ruining the whole site.
Like, I'm not daft - I get the importance of Reddit for remaining relevant. I'm just a genuine Reddit fan (use it everyday) and am nervous about the influx of brands just brute-force marketing and ruining the whole site.
August 6, 2025 at 3:34 PM
All the how-to-optimize-on-Reddit posts on LinkedIn depress me.
Like, I'm not daft - I get the importance of Reddit for remaining relevant. I'm just a genuine Reddit fan (use it everyday) and am nervous about the influx of brands just brute-force marketing and ruining the whole site.
Like, I'm not daft - I get the importance of Reddit for remaining relevant. I'm just a genuine Reddit fan (use it everyday) and am nervous about the influx of brands just brute-force marketing and ruining the whole site.
LAST DAY to get $25 tickets!
Did I mention I'm running my first-ever event?
It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now.
Use code EARLY by Wednesday to get a ticket for only $25!
www.brandauthority.club/authorityfest
It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now.
Use code EARLY by Wednesday to get a ticket for only $25!
www.brandauthority.club/authorityfest
Authority Fest | Brand Authority Club
A virtual marketing event exploring how top brands build authority, earn trust, and drive growth—featuring speakers from CBS News, Realtor.com, SurveyMonkey, and more.
www.brandauthority.club
July 30, 2025 at 1:37 PM
LAST DAY to get $25 tickets!
Did I mention I'm running my first-ever event?
It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now.
Use code EARLY by Wednesday to get a ticket for only $25!
www.brandauthority.club/authorityfest
It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now.
Use code EARLY by Wednesday to get a ticket for only $25!
www.brandauthority.club/authorityfest
Authority Fest | Brand Authority Club
A virtual marketing event exploring how top brands build authority, earn trust, and drive growth—featuring speakers from CBS News, Realtor.com, SurveyMonkey, and more.
www.brandauthority.club
July 28, 2025 at 7:27 PM
Did I mention I'm running my first-ever event?
It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now.
Use code EARLY by Wednesday to get a ticket for only $25!
www.brandauthority.club/authorityfest
It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now.
Use code EARLY by Wednesday to get a ticket for only $25!
www.brandauthority.club/authorityfest
ICYMI, @muckrack.com's new report on the sources AI uses is pretty interesting.
Most of the results make intuitive sense, but what surprised me is that social media only make up <2% of the results. I thought Reddit alone would make this number a big higher...
Full report: generativepulse.ai
Most of the results make intuitive sense, but what surprised me is that social media only make up <2% of the results. I thought Reddit alone would make this number a big higher...
Full report: generativepulse.ai
July 25, 2025 at 11:35 AM
ICYMI, @muckrack.com's new report on the sources AI uses is pretty interesting.
Most of the results make intuitive sense, but what surprised me is that social media only make up <2% of the results. I thought Reddit alone would make this number a big higher...
Full report: generativepulse.ai
Most of the results make intuitive sense, but what surprised me is that social media only make up <2% of the results. I thought Reddit alone would make this number a big higher...
Full report: generativepulse.ai
Not me getting a jump scare when I saw an AI Overview answering a People Also Ask...
June 17, 2025 at 5:17 PM
Not me getting a jump scare when I saw an AI Overview answering a People Also Ask...
Wise words from the creator of one of the most popular games in the world, Stardew Valley, which has sold more than 40 million copies.
Creativity matters, and it can't be manufactured. Think about that when developing your content strategy.
Creativity matters, and it can't be manufactured. Think about that when developing your content strategy.
June 9, 2025 at 5:07 PM
Wise words from the creator of one of the most popular games in the world, Stardew Valley, which has sold more than 40 million copies.
Creativity matters, and it can't be manufactured. Think about that when developing your content strategy.
Creativity matters, and it can't be manufactured. Think about that when developing your content strategy.
Is anyone else finding that Ahrefs keyword/rankings data hasn't been as reliable? I keep pulling up reports that say pages aren't ranking for anything and in GSC it's clearly not the case...
May 23, 2025 at 6:52 PM
Is anyone else finding that Ahrefs keyword/rankings data hasn't been as reliable? I keep pulling up reports that say pages aren't ranking for anything and in GSC it's clearly not the case...
Here's my take on how to navigate the massive losses in traffic so many brands have experienced in the last year...
Losing Traffic Thanks to AI Overviews? Here's What to Do
It's unfortunately a common problem these days: AI Overviews is resulting in less click-throughs and therefore less traffic. But there has to be a way around this, right? Here's my strategy for how to...
www.brandauthority.club
May 15, 2025 at 4:35 PM
Here's my take on how to navigate the massive losses in traffic so many brands have experienced in the last year...
This absolutely disgusts me. This young woman had a visa and was kidnapped by ICE agents who were masked up like the freaking Gestapo. THIS IS NOT OKAY.
"I don’t need to live in a place where people get plucked off the street like that, just walking around. That’s bananas. That’s just insane."
‘Just shocking’: Thousands rally in Somerville in solidarity with Tufts student detained by immigration authorities - The Boston Globe
Some students expressed that, while they’d been aware of similar detentions of international students elsewhere in the country, it felt shocking to happen at Tufts.
bit.ly
March 27, 2025 at 6:18 PM
This absolutely disgusts me. This young woman had a visa and was kidnapped by ICE agents who were masked up like the freaking Gestapo. THIS IS NOT OKAY.
"Amanda you really are a natural public speaker"
I got this compliment today! ☺️ Always makes me happy that people enjoy me being entirely myself when I give talks haha.
I got this compliment today! ☺️ Always makes me happy that people enjoy me being entirely myself when I give talks haha.
March 26, 2025 at 8:02 PM
"Amanda you really are a natural public speaker"
I got this compliment today! ☺️ Always makes me happy that people enjoy me being entirely myself when I give talks haha.
I got this compliment today! ☺️ Always makes me happy that people enjoy me being entirely myself when I give talks haha.
Reposted by Amanda Milligan
Turns out that posting frequently on social media sites is a great way to be cited in LLMs.
You can use LLMs to summarize what someone (who is vocal on social media) said about a given topic...
This can be a good starter point for writing an article, making a video, etc.
You can use LLMs to summarize what someone (who is vocal on social media) said about a given topic...
This can be a good starter point for writing an article, making a video, etc.
March 19, 2025 at 5:53 PM
Turns out that posting frequently on social media sites is a great way to be cited in LLMs.
You can use LLMs to summarize what someone (who is vocal on social media) said about a given topic...
This can be a good starter point for writing an article, making a video, etc.
You can use LLMs to summarize what someone (who is vocal on social media) said about a given topic...
This can be a good starter point for writing an article, making a video, etc.
I talk about brand authority a lot...but did you know that it impacts SEO, and SEO impacts your brand?
I'm going to talk through all the ways they complement each other and how you can leverage SEO strategy to improve your authority (and vice versa).
Register here: www.lumar.io/webinars-eve...
I'm going to talk through all the ways they complement each other and how you can leverage SEO strategy to improve your authority (and vice versa).
Register here: www.lumar.io/webinars-eve...
(Webinar Sign-Up) The SEO-Brand Flywheel: Website Optimizations to Boost Brand Authority
Learn how to build brand authority via website optimizations and SEO — and how to boost SEO efforts with a stronger brand! Join the free webinar on March 26, 2025.
www.lumar.io
March 11, 2025 at 5:31 PM
I talk about brand authority a lot...but did you know that it impacts SEO, and SEO impacts your brand?
I'm going to talk through all the ways they complement each other and how you can leverage SEO strategy to improve your authority (and vice versa).
Register here: www.lumar.io/webinars-eve...
I'm going to talk through all the ways they complement each other and how you can leverage SEO strategy to improve your authority (and vice versa).
Register here: www.lumar.io/webinars-eve...
Reposted by Amanda Milligan
I admit I'm biased, but it's hard for me to agree with a post more than I agree with what Amanda has written here. We talk about brand authority more and more, as an industry, but are you putting it into action, defining it, and challenging how your marketing strategy builds your brand?
Y'all, I haven't written a blog post in AGES. But I had to write this one. It's something I've been thinking about for over a year. Check it out and let me know what you think.
#marketing #brand
#marketing #brand
Why Brand Authority Should Be Your New North Star
No matter what discipline of marketing you focus on, there's one thing that unites us all: building brand authority.
www.brandauthority.club
March 4, 2025 at 8:22 PM
I admit I'm biased, but it's hard for me to agree with a post more than I agree with what Amanda has written here. We talk about brand authority more and more, as an industry, but are you putting it into action, defining it, and challenging how your marketing strategy builds your brand?
Y'all, I haven't written a blog post in AGES. But I had to write this one. It's something I've been thinking about for over a year. Check it out and let me know what you think.
#marketing #brand
#marketing #brand
Why Brand Authority Should Be Your New North Star
No matter what discipline of marketing you focus on, there's one thing that unites us all: building brand authority.
www.brandauthority.club
March 4, 2025 at 7:58 PM
Y'all, I haven't written a blog post in AGES. But I had to write this one. It's something I've been thinking about for over a year. Check it out and let me know what you think.
#marketing #brand
#marketing #brand
This @theverge.com + @vox.com report is fascinating.
Some key insights for marketers:
➡️ Niche content and communities matter more than ever
➡️ People will pay for smaller communities and more personalized, authentic connections
➡️ Trust in legacy sites (including Google) has waned
Some key insights for marketers:
➡️ Niche content and communities matter more than ever
➡️ People will pay for smaller communities and more personalized, authentic connections
➡️ Trust in legacy sites (including Google) has waned
The future of the internet is likely smaller communities, with a focus on curated experiences
As brands look to hold onto the internet of the past, the term “community” will become a loaded word.
www.theverge.com
February 27, 2025 at 4:41 PM
This @theverge.com + @vox.com report is fascinating.
Some key insights for marketers:
➡️ Niche content and communities matter more than ever
➡️ People will pay for smaller communities and more personalized, authentic connections
➡️ Trust in legacy sites (including Google) has waned
Some key insights for marketers:
➡️ Niche content and communities matter more than ever
➡️ People will pay for smaller communities and more personalized, authentic connections
➡️ Trust in legacy sites (including Google) has waned
📌 Brand Authority Tip #4:
Make a list of the Top 3-5 concepts you want your brand to be associated with as an expert. Then cross-reference this list with your content strategy. Do you have a content cluster built around these topics? If not, prioritize it.
Make a list of the Top 3-5 concepts you want your brand to be associated with as an expert. Then cross-reference this list with your content strategy. Do you have a content cluster built around these topics? If not, prioritize it.
February 25, 2025 at 4:32 PM
📌 Brand Authority Tip #4:
Make a list of the Top 3-5 concepts you want your brand to be associated with as an expert. Then cross-reference this list with your content strategy. Do you have a content cluster built around these topics? If not, prioritize it.
Make a list of the Top 3-5 concepts you want your brand to be associated with as an expert. Then cross-reference this list with your content strategy. Do you have a content cluster built around these topics? If not, prioritize it.
Reposted by Amanda Milligan
Newsletter: There is no AI Revolution. Consumer adoption of generative AI outside of ChatGPT is barely 100 million people, every single company in generative AI is deeply unprofitable, Microsoft is pulling capex, and OpenAI spent $9bn in 2024 to lose $5bn.
www.wheresyoured.at/wheres-the-m...
www.wheresyoured.at/wheres-the-m...
There Is No AI Revolution
Soundtrack: Mack Glocky - Chasing Cars
Last week, I spent a great deal of time and words framing the generative AI industry as a cynical con where OpenAI's Sam Altman and Anthropic's Dario Amodei hav...
www.wheresyoured.at
February 24, 2025 at 4:52 PM
Newsletter: There is no AI Revolution. Consumer adoption of generative AI outside of ChatGPT is barely 100 million people, every single company in generative AI is deeply unprofitable, Microsoft is pulling capex, and OpenAI spent $9bn in 2024 to lose $5bn.
www.wheresyoured.at/wheres-the-m...
www.wheresyoured.at/wheres-the-m...
I ran a really fun Brand Workshop and now I want to do a ✨Branding Workshop Blitz✨.
I'll discount them for anyone who books by the end of next week. $400 for a 2-hour workshop in which we walk through all the tough questions about your brand positioning and messaging.
Interested? DM me.
I'll discount them for anyone who books by the end of next week. $400 for a 2-hour workshop in which we walk through all the tough questions about your brand positioning and messaging.
Interested? DM me.
February 21, 2025 at 6:54 PM
I ran a really fun Brand Workshop and now I want to do a ✨Branding Workshop Blitz✨.
I'll discount them for anyone who books by the end of next week. $400 for a 2-hour workshop in which we walk through all the tough questions about your brand positioning and messaging.
Interested? DM me.
I'll discount them for anyone who books by the end of next week. $400 for a 2-hour workshop in which we walk through all the tough questions about your brand positioning and messaging.
Interested? DM me.
📌 Brand Authority Tip #3:
How robust is your About page? Don't neglect it; it's an ideal place to lay out what makes your company's approach different from everyone else's. Explain why your brand (and the people who make up the brand) are, indeed, authorities.
How robust is your About page? Don't neglect it; it's an ideal place to lay out what makes your company's approach different from everyone else's. Explain why your brand (and the people who make up the brand) are, indeed, authorities.
February 14, 2025 at 6:23 PM
📌 Brand Authority Tip #3:
How robust is your About page? Don't neglect it; it's an ideal place to lay out what makes your company's approach different from everyone else's. Explain why your brand (and the people who make up the brand) are, indeed, authorities.
How robust is your About page? Don't neglect it; it's an ideal place to lay out what makes your company's approach different from everyone else's. Explain why your brand (and the people who make up the brand) are, indeed, authorities.
Reposted by Amanda Milligan
Go to Google
Search "Gulf of Mexico"
Click the 3 little dots next to "Gulf of Mexico (Gulf of America)"
Choose "Send feedback"
Click "Gulf of America"
Click "Inaccurate content"
Click "Incorrect"
Tell Google the correct name
en.wikipedia.org/wiki/Gulf_of...
Search "Gulf of Mexico"
Click the 3 little dots next to "Gulf of Mexico (Gulf of America)"
Choose "Send feedback"
Click "Gulf of America"
Click "Inaccurate content"
Click "Incorrect"
Tell Google the correct name
en.wikipedia.org/wiki/Gulf_of...
Gulf of Mexico - Wikipedia
en.wikipedia.org
February 12, 2025 at 1:05 PM
Go to Google
Search "Gulf of Mexico"
Click the 3 little dots next to "Gulf of Mexico (Gulf of America)"
Choose "Send feedback"
Click "Gulf of America"
Click "Inaccurate content"
Click "Incorrect"
Tell Google the correct name
en.wikipedia.org/wiki/Gulf_of...
Search "Gulf of Mexico"
Click the 3 little dots next to "Gulf of Mexico (Gulf of America)"
Choose "Send feedback"
Click "Gulf of America"
Click "Inaccurate content"
Click "Incorrect"
Tell Google the correct name
en.wikipedia.org/wiki/Gulf_of...
📌 Brand Authority Tip #2:
Ask your sales and customer service reps to start writing down every question they receive. Then tally up the most common ones and prioritize answering them on a blog post or FAQ page. Bare minimum this is great for sales enablement but also longtail traffic too.
Ask your sales and customer service reps to start writing down every question they receive. Then tally up the most common ones and prioritize answering them on a blog post or FAQ page. Bare minimum this is great for sales enablement but also longtail traffic too.
February 12, 2025 at 4:30 PM
📌 Brand Authority Tip #2:
Ask your sales and customer service reps to start writing down every question they receive. Then tally up the most common ones and prioritize answering them on a blog post or FAQ page. Bare minimum this is great for sales enablement but also longtail traffic too.
Ask your sales and customer service reps to start writing down every question they receive. Then tally up the most common ones and prioritize answering them on a blog post or FAQ page. Bare minimum this is great for sales enablement but also longtail traffic too.
📌 Brand Authority Tip #1:
Record your Brand Authority score now and track it every month. Use this to help validate your efforts or make the case for budget.
Record your Brand Authority score now and track it every month. Use this to help validate your efforts or make the case for budget.
February 11, 2025 at 4:37 PM
📌 Brand Authority Tip #1:
Record your Brand Authority score now and track it every month. Use this to help validate your efforts or make the case for budget.
Record your Brand Authority score now and track it every month. Use this to help validate your efforts or make the case for budget.