BigInSEO
@biginseo.bsky.social
Wise, talented and (foremost) modest search marketing genius, working at The Media Image as Head of SEO.
These days, more Cassandra than consultant.
Will SEO for food.
Purely personal skeeps at @maxbrockbank.com
These days, more Cassandra than consultant.
Will SEO for food.
Purely personal skeeps at @maxbrockbank.com
A guy called Matt Diggity has posted a piece on the Hell site about what link-building means for Agentic search.
When anyone uses the phrase "every rule we learned about" I reach for the exit.
Am I alone in thinking – aside from perhaps the no-follow links point – it's yesterdays news?
1/
When anyone uses the phrase "every rule we learned about" I reach for the exit.
Am I alone in thinking – aside from perhaps the no-follow links point – it's yesterdays news?
1/
October 30, 2025 at 9:47 AM
A guy called Matt Diggity has posted a piece on the Hell site about what link-building means for Agentic search.
When anyone uses the phrase "every rule we learned about" I reach for the exit.
Am I alone in thinking – aside from perhaps the no-follow links point – it's yesterdays news?
1/
When anyone uses the phrase "every rule we learned about" I reach for the exit.
Am I alone in thinking – aside from perhaps the no-follow links point – it's yesterdays news?
1/
The end of the human Internet.
October 25, 2025 at 7:47 PM
The end of the human Internet.
What's in the #BrightonSEO coffee this year?
October 24, 2025 at 10:11 AM
What's in the #BrightonSEO coffee this year?
First time away from #BrightonSEO for four years, so living it vicariously via BlueSky.
Will catch up when the video bundle hits the shelves.
Will catch up when the video bundle hits the shelves.
October 23, 2025 at 1:58 PM
First time away from #BrightonSEO for four years, so living it vicariously via BlueSky.
Will catch up when the video bundle hits the shelves.
Will catch up when the video bundle hits the shelves.
September 23, 2025 at 3:22 PM
Did not know this. Beats "Before: 2023"
June 2, 2025 at 10:17 AM
Did not know this. Beats "Before: 2023"
A neat way to frame the observed traffic losses put down to AI Overviews.
And to potentially explain why this doesn't necessarily equate to loss of $$$.
Google still has questions to answer, not least how this is affecting its paying customers.
And to potentially explain why this doesn't necessarily equate to loss of $$$.
Google still has questions to answer, not least how this is affecting its paying customers.
April 17, 2025 at 8:40 AM
A neat way to frame the observed traffic losses put down to AI Overviews.
And to potentially explain why this doesn't necessarily equate to loss of $$$.
Google still has questions to answer, not least how this is affecting its paying customers.
And to potentially explain why this doesn't necessarily equate to loss of $$$.
Google still has questions to answer, not least how this is affecting its paying customers.
Looking at the #BrightonSEO Skeets from today and how little love they seem to be getting.
Guess the Bluesky SEO community is still a little shy.
Guess the Bluesky SEO community is still a little shy.
April 10, 2025 at 2:49 PM
Looking at the #BrightonSEO Skeets from today and how little love they seem to be getting.
Guess the Bluesky SEO community is still a little shy.
Guess the Bluesky SEO community is still a little shy.
#BrightonSEO Been there. Done that. Bought the T-shirt (literally).
April 10, 2025 at 2:28 PM
#BrightonSEO Been there. Done that. Bought the T-shirt (literally).
Bit tough on Internet users with special needs. <poor joke. soz>
April 10, 2025 at 1:53 PM
Bit tough on Internet users with special needs. <poor joke. soz>
April 10, 2025 at 8:47 AM
Massive queue - twas ever this - for #BrightonSEO admission.
April 10, 2025 at 8:32 AM
Massive queue - twas ever this - for #BrightonSEO admission.
I've met my first new friends at #BrightonSEO
April 10, 2025 at 8:30 AM
I've met my first new friends at #BrightonSEO
Apple using Google AI, not Bing, but pushing privacy.
Interestingly, the platform I'm posting through – Tokimeki – advises "If you use AI to generate ALT text, please keep in mind that the image will be sent to an external server for analysis".
How will the Apple stipulation work then?
Interestingly, the platform I'm posting through – Tokimeki – advises "If you use AI to generate ALT text, please keep in mind that the image will be sent to an external server for analysis".
How will the Apple stipulation work then?
March 10, 2025 at 9:41 AM
Apple using Google AI, not Bing, but pushing privacy.
Interestingly, the platform I'm posting through – Tokimeki – advises "If you use AI to generate ALT text, please keep in mind that the image will be sent to an external server for analysis".
How will the Apple stipulation work then?
Interestingly, the platform I'm posting through – Tokimeki – advises "If you use AI to generate ALT text, please keep in mind that the image will be sent to an external server for analysis".
How will the Apple stipulation work then?
You may see this as ChatGPT having "a moment"; however, it's training data ends in 2024!
GEO results definitely need a health warning: "This Data May Be Stale".
GEO results definitely need a health warning: "This Data May Be Stale".
February 18, 2025 at 1:55 PM
You may see this as ChatGPT having "a moment"; however, it's training data ends in 2024!
GEO results definitely need a health warning: "This Data May Be Stale".
GEO results definitely need a health warning: "This Data May Be Stale".
Never thought this would be the ultimate search engine battleground.
February 11, 2025 at 9:55 AM
Never thought this would be the ultimate search engine battleground.
Google AI Overviews.
Still needs work ...
Still needs work ...
February 3, 2025 at 1:13 PM
Google AI Overviews.
Still needs work ...
Still needs work ...
Google later described this as a "glitch" and said Biden was later restored to his rightful place.
Big G is getting awfully glitchy recently.
Big G is getting awfully glitchy recently.
January 23, 2025 at 4:27 PM
Google later described this as a "glitch" and said Biden was later restored to his rightful place.
Big G is getting awfully glitchy recently.
Big G is getting awfully glitchy recently.
Nostalgia ain't what it used to be. Those were the days.
January 13, 2025 at 6:01 PM
Nostalgia ain't what it used to be. Those were the days.
This is a long thread from Tumblr of all places, but it made me raise an eyebrow.
Th death (and rebirth) of "exact match" organic search.
Can't help thinking that this sort of shenanigans pushes people further away from Google.
Th death (and rebirth) of "exact match" organic search.
Can't help thinking that this sort of shenanigans pushes people further away from Google.
![depsidase
@mixedgrass666
It used to be you went online to search
"fleece lined work pants 30x30" and
returned a handful of results that met
your criteria. Thanks to technological
improvements, that is no longer
possible
bealittleimprobable
...
This has been driving me insane.
I used to be "good* at search. It was a whole thing - I found
people's "lost songs" or their unknown-source childhood
stuffed toy or whatever from Google.
Now, you can't search for the exact brand/design name of
something and get accurate answers. It drives me spare on
Amazon - if I search for XYZ and you don't have any, or you
only have 2, tell me that.
wouldn't mind if it said "Here are 2 XYZ. Shoppers also
searched for ... " Instead it'll just throw a random, barely-
linked pile of results and you have to wade through every
single one to see if the thing you want exists.
kimberlychapman
"HIS. For ages I used to say that I had "high Google-Fu". I
could find "anything* because I knew how to use strings to
enhance searches. The string commands haven't even
worked for well over a year or more, far before they put in
this infernal (and often wrong!) Al BS on top.
I used to be able to search for recipes and easily eliminate
unwanted ingredients with a -. For example I'd look for low-
carb desserts but without the zillions that use peanut butter
simply by searching for something like:
low carb chocolate dessert recipe -peanut
And I'd get a slew of on-point suggestions. For some time
now if you do -peanut Google ignores the - and assumes
you want recipes stuffed with peanuts.
Where it's even worse now is now you get directed to sites
full of bogus Al recipes that don't even make sense. But
they have peanuts in them.
I used to be able to use reverse image searches to find out
who made that awesome art so I could give credit in my
share. They've removed that ability entirely and replaced it
with Lens, which is Al BS just showing you more like what
you looked for. (Rebecca Watson complained about this in
her recent video about JD Vance jizz cup rumours and I
apologise for that sentence but ... yeah. Watson is great, go
find her on Youtube and subscribe because she went into
detail about how Google has become less and less useful for
debunking.)
This isn't just about Google inserting shopping ads instead
of what you wanted to learn about. That's bad. But the
results now are just *broken *. The tools we used to have to
make searches better have been removed. Google no
onger wants us to find the answers we seek, but the
answers they want us to have, and that's super creepy and
dangerous.
And the alternatives are either using Google in the back end
or have other significant barriers to use.
This sucks.
bogleech Foll
1 Sep 2024
...
Duckduckgo and all the other alternatives work this way too,
now.
revretch Follow
...
1 Sep 2024
Verbatim search, guys !! Go to "Tools," and enable
"Verbatim."
Gargle
"google verbatim"
x ça
Q All Shopping [] News =] Images [] Videos | More Settings
Any time +
All results +
www.searcher ¥ All rest
1/11/18 > google-in ...
Google
Verbatim
batim Searching - Search Engine Watch
Nov 18, 2011 - The Verbatim Tour. google-verbatim-search After conducting any standard
search, users can navigate to
In navigate to the left menu on the SERP and choose " ...
researchbuzz.me > 2017/01/02 > google-has-a-weird-de ... .
Google Has a Weird Definition of Verbatim - ResearchBuzz
Jan 2, 2017 - So Google Verbatim did not mean what I thought it meant. It does NOT mean
that Google will make sure all terms are in your results. Verbatim ...
It's a pain in the ass, but it still works!
nientedal Follow
...
2 Sep 2024
1) yay, thank you
2) WHAT THE FUCK WHY DID THEY HIDE IT
anthropwashere Follow
...
7 Oct 2024
Okay so verbatim search is a life saver on the eyes alone ??
a eligsapevi nasze!
People also ask :
What animal was removed from animal crackers
What are the 13 animais in animal crackers?
Are animal crackers a healthy snack?
What are animal crackers made of ?
Animal Crackers (2017)
A farty mait use a magex box of Animal Crackers to save a nas-down circus bort betyg
I forgot search results used to look so normal
122,413 notes](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:dy2zpcnj3dwexpk3c7jjn5y3/bafkreig3mzlhk3mhg2vhpooqk6rfmm45mqg6pi3dsvdowbl5nbwxnh4qdi@jpeg)
January 9, 2025 at 9:15 AM
This is a long thread from Tumblr of all places, but it made me raise an eyebrow.
Th death (and rebirth) of "exact match" organic search.
Can't help thinking that this sort of shenanigans pushes people further away from Google.
Th death (and rebirth) of "exact match" organic search.
Can't help thinking that this sort of shenanigans pushes people further away from Google.
Merry Xmas everyone!
December 24, 2024 at 2:43 PM
Merry Xmas everyone!
In the rush to implement AI, Google is painting itself into a corner.
The quality of results are declining and that will lead to fewer users. OK, they’re not going anywhere soon but panicked people do stupid things.
The quality of results are declining and that will lead to fewer users. OK, they’re not going anywhere soon but panicked people do stupid things.
December 12, 2024 at 7:42 AM
In the rush to implement AI, Google is painting itself into a corner.
The quality of results are declining and that will lead to fewer users. OK, they’re not going anywhere soon but panicked people do stupid things.
The quality of results are declining and that will lead to fewer users. OK, they’re not going anywhere soon but panicked people do stupid things.
The agency experience
December 10, 2024 at 10:53 AM
The agency experience
