Learn how Google’s AI Overviews and AI Mode change search. See how to adapt SEO and paid strategy for zero-click visibility and performance.

Alt: I say we take off and nuke the entire site from orbit

Google's Gary Illyes said that there is no penalty or direct impact on SEO from using AI-generated images.

Ms Yaccarino had been in the role since June, 2023.

Search traffic referrals have plummeted as people increasingly rely on AI summaries.

The Competition and Markets Authority says it wants to open up the UK search market.

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I’m seeing a lot of SEOs scrambling to demonstrate they’re tracking LLM visibility. But here’s the question: *What* are they tracking? Cause if you’re porting over the same list of keywords that you’ve been ranking for Google, you’re missing something key: Most of us don’t AI the way we Google. That’d be like treating Data from TNG like a toaster. I don’t have a relationship with Google: I just use it as the start button of the internet. And the key to that ‘start button’ is a reductive keyword or phrase. From there, I *might* find my way to a website and form a relationship (real or imaginary, trusting or not) with a brand or content maker. But with LLMs, I form a relationship with the tool itself. I can be long-winded, take tangents, follow up with clarifications, inject humour, and more. Some even remember things I’ve told them that I’ve long forgotten. How I talk to AI isn’t reductive; it’s expansive. With AI, it’s not going to be straightforward KW:Result tracking anymore. It’ll be much messier, idiosyncratic, and gloriously human, with all the complexity that entails. #AIO #SEO #GEO #Content | 27 comments on LinkedIn