Oh my gosh, I feel this. I do SEO for higher education. The number of times I’ve had to say “Dr. ___, if I’m marketing your program and I don’t know the words you’re using, 17 year olds and their parents definitely aren’t going to understand them or want to apply.”

Did it also use “in today’s digital landscape” at least 3 times? 🫤

To clarify: 100% exact match isn't necessary, but get them as close as possible without being too long. If the most important words you want the page to be searched for are in the url, title, meta description, and a heading it will all be connected.

But I also should be cutting back too….. 😬😆

Bigger grinds are better for cold brew, but if you have small ones you can just filter it again to make sure they’re all out. I honestly use a mason jar and a mesh filter and it does the trick. Nothing fancy!

Hmm. Interesting. 🤔

Good quality beans + French press or cold brew are the way to go in my book!