Got my reading all set for this afternoon. Every Friday, I set aside time to catch up on research, reports, and news in my field (SEO & PPC). So if you've got some good insights, hit me up! go.semrush.com/social-media...

When you switch an app from light mode to dark mode and immediately feel less tension in your eyes. 👀

Not good: yoursite/blog/the-best-tips-for-creating-good-urls-for-seo

Better: yoursite/blog/url-seo-tips

Enhance the accessibility of your site by creating more precise URL’s.

Use hyphens and drop filler words like “the”, “of”, “for” and it still gets in the main keywords.

If you’re trying to increase traffic and using "link in bio" apps, it’s time to rethink that strategy.

Those apps are the ones getting the CTR to the landing page they create for you. It's not coming to you. You don't get credit for that!

Send people TO YOUR OWN SITE. Forget the middle man.

Hi, I’m Beth. I post about funny daily musings (odd things happen to me all the time), coffee, SEO, PPC, and market research.

I specialize in higher ed marketing but also work with small businesses on improving their SEO on the side.

Cannot wait to create new connections on Bluesky!