It's hard to build a house without a hammer. The hammer has been around for a long time, and thanks to its intuitive design, a user can get 70% of the benefit after less than ten minutes of instruction. People who depend on hammers for their livelihood are probably at over 95% efficiency. In the last decade, we've outfitted billions of people with tools that didn't exist until recently.

Business thrives on flexibility. We share six practical tips, from asking ‘why?’ to daily feedback, that shape our approach at MarsBased. Simple, insightful, and with some fun gifs - why not?

In most competitive markets, when an organization offers a new benefit, others will quickly move to match it. This means that it's hard to justify the hard work of creating something better, because it's just going to become a new standard. It doesn't pay for a credit card company to invest in customer service, the thinking goes, because that won't pay for itself, it'll just raise costs for the leader and for all of its competitors.

No project is going to exactly match every hope you have for it. And even before you ship the work, you’ve already succeeded. No project is totally worthless. So, given that failure and succe…

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