Kanishka
beingkanishka.bsky.social
Kanishka
@beingkanishka.bsky.social
Content @beehiiv. I run half-marathons, chase PRs, and write about systems for ambitious builders.

Built Different—a weekly newsletter for people who refuse to settle.

https://kanishka.site/
They chose depth over optics.
They obsessed when it didn't make sense.

And that's what separated them.
December 21, 2025 at 7:18 PM
But because they were so singularly focused on what they do today, they skipped everything else.

But they have something better: Mastery in one direction.

That's the trade-off.

You can be well-rounded and average.
Or you can be singular and exceptional.

The builders who win?
December 21, 2025 at 7:18 PM
It was about obsession.

→ Pick one thing (a game, coding, youtube channel)
→ Do it for years, even when nobody gets it
→ Win
→ Leverage that depth to build something real
→ Money follows as a byproduct

And yes, there's a lot they don't know.
December 21, 2025 at 7:18 PM
And that's the point. Once you've experienced what consistency builds, you can't unsee it. The real shift is mental, and it gradually shows in all aspects of life.
December 21, 2025 at 6:00 PM
In my first year of lifting, I didn't see the results I wanted, but I kept showing up. This year, I've felt like a completely different person when I look in the mirror.
December 21, 2025 at 6:00 PM
You begin to see the difference between trying and training, between motivation and structure. It changes how you approach everything else: work, relationships, goals.
December 21, 2025 at 6:00 PM
Because life's too short to spend it on anything less than the thing that makes you feel alive.
December 18, 2025 at 8:48 PM
Burnout comes from chasing something you don't actually want.
Building comes from chasing something you can't stop wanting.
So if you don't feel it, that pull, that fire, that obsession-Keep looking. Never settle.
December 18, 2025 at 8:48 PM
You're going to face rejection, failure, doubt.
You're going to have moments where quitting feels easier.

And the only thing that pulls you through is knowing you can't not do this.

That's the difference between people who burn out and people who build.
December 18, 2025 at 8:48 PM
And it will get brutal.
What keeps you going is the fire.

The thing you'd do even if no one was watching.
The thing you'd build even if it took years.
The thing that makes you feel alive when you're working on it.

Because here's the truth:

You're going to spend decades doing this.
December 18, 2025 at 8:48 PM
Better emails. Sharper pitches. Clearer strategy. Distribution.

People think writing is about the output.

It's not.

It's about the clarity you build along the way.

And clarity is the one thing that makes everything else easier.
December 18, 2025 at 7:43 PM