Built Different—a weekly newsletter for people who refuse to settle.
https://kanishka.site/
more space to think.
more feedback from the market.
more courage to kill what's not working.
more space to think.
more feedback from the market.
more courage to kill what's not working.
showing up matters. but knowing what to show up with matters more.
showing up matters. but knowing what to show up with matters more.
it's systems.
build the structure, the output follows.
it's systems.
build the structure, the output follows.
not from anyone.
just start.
not from anyone.
just start.
"If you didn't get your driver's license at 18, you're not serious about getting things done."
Since then, I've met and worked with the most focused builders I know.
And that take couldn't be more wrong.
Their path wasn't about hitting milestones early.
"If you didn't get your driver's license at 18, you're not serious about getting things done."
Since then, I've met and worked with the most focused builders I know.
And that take couldn't be more wrong.
Their path wasn't about hitting milestones early.
It wasn't until I realized that the best investment was in my own health that I started lifting. Once that took off, everything else started to make sense.
If one can invest in their fitness, their life will take a 360-degree turn.
It wasn't until I realized that the best investment was in my own health that I started lifting. Once that took off, everything else started to make sense.
If one can invest in their fitness, their life will take a 360-degree turn.
Do you feel it?
That burning feeling.
Most people pick careers based on what sounds good.
What pays well.
What looks impressive on LinkedIn.
But none of that keeps you going when it gets brutal.
Do you feel it?
That burning feeling.
Most people pick careers based on what sounds good.
What pays well.
What looks impressive on LinkedIn.
But none of that keeps you going when it gets brutal.
Writing.
Because it taught me how to think.
When you write, you're forced to:
→ structure scattered thoughts
→ spot the weak logic
→ say more with less
That skill bleeds into everything.
Writing.
Because it taught me how to think.
When you write, you're forced to:
→ structure scattered thoughts
→ spot the weak logic
→ say more with less
That skill bleeds into everything.
1. what took the most time that i didn't enjoy?
if it didn't move the needle, kill it.
2. what's one thing if i double down on it will lead to 10x leverage?
that's your focus.
1. what took the most time that i didn't enjoy?
if it didn't move the needle, kill it.
2. what's one thing if i double down on it will lead to 10x leverage?
that's your focus.
Not to build an audience.
Not to go viral.
To understand yourself.
You experience dozens of moments every day.
Conversations. Observations. Ideas that hit you in the shower.
Most of them disappear.
Writing is how you catch them.
Not to build an audience.
Not to go viral.
To understand yourself.
You experience dozens of moments every day.
Conversations. Observations. Ideas that hit you in the shower.
Most of them disappear.
Writing is how you catch them.
your body.
everything else you want to build requires energy you don't have if you're running on empty.
your body.
everything else you want to build requires energy you don't have if you're running on empty.
the difference?
one chases the high, the other builds the curve.
athletes train for the season. the career. the long arc.
small reps every day. feedback loops every week. adjustments every month.
that's how greatness compounds.
the difference?
one chases the high, the other builds the curve.
athletes train for the season. the career. the long arc.
small reps every day. feedback loops every week. adjustments every month.
that's how greatness compounds.
it amplifies what's already there.
if you're creating generic AI content, posting once, and ghosting your audience-AEO just helps more people ignore you faster.
fix the fundamentals.
then optimize for reach.
it amplifies what's already there.
if you're creating generic AI content, posting once, and ghosting your audience-AEO just helps more people ignore you faster.
fix the fundamentals.
then optimize for reach.
that's the problem.
good writing isn't transcription.
it's architecture.
you start with the insight that unlocks everything else.
front-load value.
build tension.
resolve gradually.
that's the problem.
good writing isn't transcription.
it's architecture.
you start with the insight that unlocks everything else.
front-load value.
build tension.
resolve gradually.
Prepare to be resilient and pivot. Nothing is set in stone, so adapt and change if needed to achieve your mission.
Keep adapting weekly and monthly to reach your mountain peak.
Prepare to be resilient and pivot. Nothing is set in stone, so adapt and change if needed to achieve your mission.
Keep adapting weekly and monthly to reach your mountain peak.
You'll never feel ready.
Ready is a lie your brain tells you to keep you safe.
Start messy. Adjust as you go. But start.
Consider this a sign as you plan for 2026.
You'll never feel ready.
Ready is a lie your brain tells you to keep you safe.
Start messy. Adjust as you go. But start.
Consider this a sign as you plan for 2026.
Or you can be singular and exceptional.
Or you can be singular and exceptional.
Think like an athlete.
An athlete shows up on a Tuesday morning simply because it's Tuesday morning, regardless of whether they feel inspired.
Run the same drills, review the tape, and build systems that make showing up automatic.
Most people wait for the spark, but..
Think like an athlete.
An athlete shows up on a Tuesday morning simply because it's Tuesday morning, regardless of whether they feel inspired.
Run the same drills, review the tape, and build systems that make showing up automatic.
Most people wait for the spark, but..
the ones who win?
they review weekly. adjust monthly. stay flexible quarterly.
plans are useless. planning is everything.
the ones who win?
they review weekly. adjust monthly. stay flexible quarterly.
plans are useless. planning is everything.
The best thing you can do to 10x? Build systems.
I was listening to MFM today and Sam Parr said the exact same thing. It clicked even harder.
The best thing you can do to 10x? Build systems.
I was listening to MFM today and Sam Parr said the exact same thing. It clicked even harder.
chase what you'd do even if it didn't work immediately.
because most things take longer than a year.
the newsletter won't blow up in Q1.
the body won't transform in 8 weeks.
the business won't scale overnight.
chase what you'd do even if it didn't work immediately.
because most things take longer than a year.
the newsletter won't blow up in Q1.
the body won't transform in 8 weeks.
the business won't scale overnight.
When nothing else makes sense, building yourself will lead you to your goals.
You can't control most things in life, but you can control showing up to the gym.
When nothing else makes sense, building yourself will lead you to your goals.
You can't control most things in life, but you can control showing up to the gym.