And a MASSIVE win for global e-comm: The WTO has extended its ban on digital tariffs.

@practicalecommerce.com reports this keeps software, services & streaming duty-free. This prevents a new wave of cross-border taxes. A huge deal for stability.

#Ecommerce #WTO #GlobalTrade

PPC pros, our prayers have been answered.

Google Ads Editor 2.11 finally supports campaign-level negative keywords for Performance Max.

This is a game-changing (and long overdue) update for controlling brand search cannibalization. A huge win.

#GoogleAds #PMax #PPC

A critical #SEO PSA for all e-comm site owners:

URLs are case-sensitive.

yoursite.com/Product-A
yoursite.com/product-a

Google sees these as two different pages. This splits your ranking signals & creates duplicate content.

Check your URLs!

#TechSEO

Good news for e-comm: @emarketer.bsky.social says October sales rose, fueled by Amazon's Prime Day.

The takeaway: Consumers ARE spending, but they are 100% deal-driven.

How aggressive is your Q4 discounting strategy?

#Ecommerce #Retail #Q4 #PrimeDay