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Big week. Google is rolling out AI "Advisors" to co-manage ads. At the same time, we FINALLY get campaign-level negatives for PMax.
So the new workflow is: let the AI assist, while we use human controls to stop it from breaking things?
Sounds like a plan. What's your take?
#GoogleAds #PPC #PMax
So the new workflow is: let the AI assist, while we use human controls to stop it from breaking things?
Sounds like a plan. What's your take?
#GoogleAds #PPC #PMax
November 14, 2025 at 6:42 AM
Big week. Google is rolling out AI "Advisors" to co-manage ads. At the same time, we FINALLY get campaign-level negatives for PMax.
So the new workflow is: let the AI assist, while we use human controls to stop it from breaking things?
Sounds like a plan. What's your take?
#GoogleAds #PPC #PMax
So the new workflow is: let the AI assist, while we use human controls to stop it from breaking things?
Sounds like a plan. What's your take?
#GoogleAds #PPC #PMax
Google is rolling out AI "Advisors" inside Ads & GA4. 🤖
"Ads Advisor" will build campaigns. "Analytics Advisor" will build reports.
Google is literally giving us an AI co-worker, just as we're learning about Meta's "Andromeda" AI.
Hot take: Is this an "assistant" or a "replacement"?
"Ads Advisor" will build campaigns. "Analytics Advisor" will build reports.
Google is literally giving us an AI co-worker, just as we're learning about Meta's "Andromeda" AI.
Hot take: Is this an "assistant" or a "replacement"?
November 13, 2025 at 7:46 AM
Google is rolling out AI "Advisors" inside Ads & GA4. 🤖
"Ads Advisor" will build campaigns. "Analytics Advisor" will build reports.
Google is literally giving us an AI co-worker, just as we're learning about Meta's "Andromeda" AI.
Hot take: Is this an "assistant" or a "replacement"?
"Ads Advisor" will build campaigns. "Analytics Advisor" will build reports.
Google is literally giving us an AI co-worker, just as we're learning about Meta's "Andromeda" AI.
Hot take: Is this an "assistant" or a "replacement"?
🔥 Holiday e-comm sales jumped 8.2% in October!
@Adobe data (via SGBonline) shows spending started early, setting a strong tone for Q4.
How is your Q4 starting?
@Adobe data (via SGBonline) shows spending started early, setting a strong tone for Q4.
How is your Q4 starting?
November 12, 2025 at 8:54 AM
🔥 Holiday e-comm sales jumped 8.2% in October!
@Adobe data (via SGBonline) shows spending started early, setting a strong tone for Q4.
How is your Q4 starting?
@Adobe data (via SGBonline) shows spending started early, setting a strong tone for Q4.
How is your Q4 starting?
🔥 Meta just announced "GEM," a new 'central brain' AI for sharper ad targeting.
At the SAME time, @seroundtable.bsky.social reports Google's new "AI-Max" is flopping (poor ROI, no control).
The AI ad wars are here. Which AI are you betting on for 2026?
At the SAME time, @seroundtable.bsky.social reports Google's new "AI-Max" is flopping (poor ROI, no control).
The AI ad wars are here. Which AI are you betting on for 2026?
November 11, 2025 at 8:21 AM
🔥 Meta just announced "GEM," a new 'central brain' AI for sharper ad targeting.
At the SAME time, @seroundtable.bsky.social reports Google's new "AI-Max" is flopping (poor ROI, no control).
The AI ad wars are here. Which AI are you betting on for 2026?
At the SAME time, @seroundtable.bsky.social reports Google's new "AI-Max" is flopping (poor ROI, no control).
The AI ad wars are here. Which AI are you betting on for 2026?