Brandon Weiss
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baselinebrandon.bsky.social
Brandon Weiss
@baselinebrandon.bsky.social
Sales Director. I help brands @letterboxd @redfin @WeAreEnthusiast. Product of the Attitude Era
December 11, 2024 at 4:21 PM
Rising interest in women’s sports on TV from brands has resulted in over a 200% increase in total media investment compared to a year ago. In 2024...

NCAA: $32.2 million
WNBA: $20.1 million
NWSL: $8.3 million
PGAW: $6.4 million
December 4, 2024 at 6:48 PM
Per @AntennaData, NFL+ -- the league’s streaming service, posted a 20.4% increase (versus ‘23) to 2.7 million subscribers, nearly 100% higher versus the platform’s 2022 results.

#NFL Sunday Ticket -- now on @YouTubeTV is up 33% versus a year ago to 1.8 million subscriptions.
November 27, 2024 at 7:15 PM
According to @TubularLabs, the @joerogan podcast logged nearly 175 million minutes watched on #Facebook and #YouTube in January, that number increased to more than 1.2 billion in October, when Rogan hosted both Trump and JD Vance.
November 26, 2024 at 9:38 PM
QT Marshall trying to explain how he lost to the Costco guys this morning #AEW
November 24, 2024 at 1:21 PM
Roku has seen a sharp drop in North America connected TV device and platform share -- to 37%, but it still has a comfortable lead over competitors when it comes to the share of open programmatic CTV ads
November 21, 2024 at 3:38 AM