Brandon Weiss
@baselinebrandon.bsky.social
Sales Director. I help brands @letterboxd @redfin @WeAreEnthusiast. Product of the Attitude Era
Maybe #programmatic is terrible? Per a recent ANA report, for every $1,000 in ad spend that enters a DSP, roughly 44% is spent on quality, viewable impressions seen by real consumers. 36% reported last year. #adtech
December 14, 2024 at 3:25 PM
Maybe #programmatic is terrible? Per a recent ANA report, for every $1,000 in ad spend that enters a DSP, roughly 44% is spent on quality, viewable impressions seen by real consumers. 36% reported last year. #adtech
The usual state of nature is recovering from the last disaster
December 12, 2024 at 8:34 PM
The usual state of nature is recovering from the last disaster
Per @MorningConsult, which tracks how consumers perceive thousands of brands each day, revealed no brand’s reputation rose more throughout 2024 than the #WNBA.
Part of the league’s growing appeal is due to higher interest across several demographics.
Part of the league’s growing appeal is due to higher interest across several demographics.
December 12, 2024 at 12:37 AM
Per @MorningConsult, which tracks how consumers perceive thousands of brands each day, revealed no brand’s reputation rose more throughout 2024 than the #WNBA.
Part of the league’s growing appeal is due to higher interest across several demographics.
Part of the league’s growing appeal is due to higher interest across several demographics.
A person can fail the people they love just by being who they are
December 11, 2024 at 10:29 PM
A person can fail the people they love just by being who they are
Grubhub unveiled its “2024 Delivered Report,” sharing the top national trends among consumers using the app for pickup and delivery orders:
🐔 chicken in 40% of restaurant orders
🥒 orders containing pickles up 14%
☕️ corporate coffee orders up 53%
🍯 hot honey surged by 30%
🐔 chicken in 40% of restaurant orders
🥒 orders containing pickles up 14%
☕️ corporate coffee orders up 53%
🍯 hot honey surged by 30%
December 11, 2024 at 4:18 PM
Grubhub unveiled its “2024 Delivered Report,” sharing the top national trends among consumers using the app for pickup and delivery orders:
🐔 chicken in 40% of restaurant orders
🥒 orders containing pickles up 14%
☕️ corporate coffee orders up 53%
🍯 hot honey surged by 30%
🐔 chicken in 40% of restaurant orders
🥒 orders containing pickles up 14%
☕️ corporate coffee orders up 53%
🍯 hot honey surged by 30%
Totino’s Pizza Rolls are headed to the Super Bowl. Returning to the Super Bowl after more than a decade, General Mills is showcasing one of its top snack brands in the Big Game.
Totino’s will also air a separate Spanish-language ad on Fox Deportes & Telemundo Deportes.
Totino’s will also air a separate Spanish-language ad on Fox Deportes & Telemundo Deportes.
December 11, 2024 at 12:47 PM
Totino’s Pizza Rolls are headed to the Super Bowl. Returning to the Super Bowl after more than a decade, General Mills is showcasing one of its top snack brands in the Big Game.
Totino’s will also air a separate Spanish-language ad on Fox Deportes & Telemundo Deportes.
Totino’s will also air a separate Spanish-language ad on Fox Deportes & Telemundo Deportes.
Amazon Prime Video, Netflix, Disney+ and Peacock contributed heavily to nearly 50% year-over-year third-quarter growth in premium streaming advertising revenue to $3.8 billion.
Taking out the Olympics (NBCUniversal's Peacock), revenue rose 36% to an estimated $3.5 billion.
Taking out the Olympics (NBCUniversal's Peacock), revenue rose 36% to an estimated $3.5 billion.
December 9, 2024 at 7:34 PM
Amazon Prime Video, Netflix, Disney+ and Peacock contributed heavily to nearly 50% year-over-year third-quarter growth in premium streaming advertising revenue to $3.8 billion.
Taking out the Olympics (NBCUniversal's Peacock), revenue rose 36% to an estimated $3.5 billion.
Taking out the Olympics (NBCUniversal's Peacock), revenue rose 36% to an estimated $3.5 billion.
Confirmed: Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group. The two had been in third and fourth place, but a combined entity will eclipse both WPP and Publicis.
Not good as we continue to see consolidation across the media and tech industry.
Not good as we continue to see consolidation across the media and tech industry.
December 9, 2024 at 1:39 PM
Confirmed: Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group. The two had been in third and fourth place, but a combined entity will eclipse both WPP and Publicis.
Not good as we continue to see consolidation across the media and tech industry.
Not good as we continue to see consolidation across the media and tech industry.
Broadcast/Cable TV networks' ad revenues are down 13% for 3-month period ending Dec. 5.
NBC, CBS and Fox are posting the strongest results -- at $1.41 billion, $1.36 billion, and $1.26 billion, respectively. All these totals are down around 10% to 15%.
NBC, CBS and Fox are posting the strongest results -- at $1.41 billion, $1.36 billion, and $1.26 billion, respectively. All these totals are down around 10% to 15%.
December 6, 2024 at 9:08 PM
Broadcast/Cable TV networks' ad revenues are down 13% for 3-month period ending Dec. 5.
NBC, CBS and Fox are posting the strongest results -- at $1.41 billion, $1.36 billion, and $1.26 billion, respectively. All these totals are down around 10% to 15%.
NBC, CBS and Fox are posting the strongest results -- at $1.41 billion, $1.36 billion, and $1.26 billion, respectively. All these totals are down around 10% to 15%.
Nicki Minaj had the highest-viewed Tik-Tok Live in history during Black Friday, with over 172 million viewers tuning in during the course of her “Pink Friday Nails Live.” The livestream garnered over 115 million likes.
December 6, 2024 at 4:32 PM
Nicki Minaj had the highest-viewed Tik-Tok Live in history during Black Friday, with over 172 million viewers tuning in during the course of her “Pink Friday Nails Live.” The livestream garnered over 115 million likes.
On Black Friday, TikTok’s in-app ecommerce platform garnered over $100 million in sales -- reflecting a 3x increase year-over-year.
There were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform.
There were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform.
December 6, 2024 at 4:28 PM
On Black Friday, TikTok’s in-app ecommerce platform garnered over $100 million in sales -- reflecting a 3x increase year-over-year.
There were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform.
There were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform.
Why the hell is Mikal Bridges is playing 47 minutes in a 24-point win against one of the worst teams in the conference?
December 6, 2024 at 2:52 PM
Why the hell is Mikal Bridges is playing 47 minutes in a 24-point win against one of the worst teams in the conference?
OFFICIAL: Wicked is now the biggest spend for an individual movie in 2024-- with an estimated $54.2 million in paid advertising and/or media value, coming from 5,640 airings and resulting in 3.4 billion impressions so far #Wicked
December 5, 2024 at 11:24 PM
OFFICIAL: Wicked is now the biggest spend for an individual movie in 2024-- with an estimated $54.2 million in paid advertising and/or media value, coming from 5,640 airings and resulting in 3.4 billion impressions so far #Wicked
Rising interest in women’s sports on TV from brands has resulted in over a 200% increase in total media investment compared to a year ago. In 2024...
NCAA: $32.2 million
WNBA: $20.1 million
NWSL: $8.3 million
PGAW: $6.4 million
NCAA: $32.2 million
WNBA: $20.1 million
NWSL: $8.3 million
PGAW: $6.4 million
December 4, 2024 at 6:48 PM
Rising interest in women’s sports on TV from brands has resulted in over a 200% increase in total media investment compared to a year ago. In 2024...
NCAA: $32.2 million
WNBA: $20.1 million
NWSL: $8.3 million
PGAW: $6.4 million
NCAA: $32.2 million
WNBA: $20.1 million
NWSL: $8.3 million
PGAW: $6.4 million
Lyft is rolling out Restroom Finder, a new community-driven feature that allows drivers to easily discover, rate, and add restroom locations.
Within the @lyft app, drivers will be able to access a map of nearby restrooms that have been added, rated, and recommended by other drivers.
Within the @lyft app, drivers will be able to access a map of nearby restrooms that have been added, rated, and recommended by other drivers.
December 2, 2024 at 2:09 PM
Lyft is rolling out Restroom Finder, a new community-driven feature that allows drivers to easily discover, rate, and add restroom locations.
Within the @lyft app, drivers will be able to access a map of nearby restrooms that have been added, rated, and recommended by other drivers.
Within the @lyft app, drivers will be able to access a map of nearby restrooms that have been added, rated, and recommended by other drivers.
NYC is the best. It's 38 degrees, and I walk outside to a building porter and garbage man arguing over mikal bridges jump shot
November 30, 2024 at 7:48 PM
NYC is the best. It's 38 degrees, and I walk outside to a building porter and garbage man arguing over mikal bridges jump shot
Elon Musk is attempting to partially block The Onion’s planned purchase of InfoWars, the media company owned by bankrupt Alex Jones.
Filed with U.S. Bankruptcy Court in Houston, #X argued that #AlexJones is unable to transfer the rights to any portion of X Corp's website.
Filed with U.S. Bankruptcy Court in Houston, #X argued that #AlexJones is unable to transfer the rights to any portion of X Corp's website.
November 29, 2024 at 1:41 PM
Elon Musk is attempting to partially block The Onion’s planned purchase of InfoWars, the media company owned by bankrupt Alex Jones.
Filed with U.S. Bankruptcy Court in Houston, #X argued that #AlexJones is unable to transfer the rights to any portion of X Corp's website.
Filed with U.S. Bankruptcy Court in Houston, #X argued that #AlexJones is unable to transfer the rights to any portion of X Corp's website.
Per @AntennaData, NFL+ -- the league’s streaming service, posted a 20.4% increase (versus ‘23) to 2.7 million subscribers, nearly 100% higher versus the platform’s 2022 results.
#NFL Sunday Ticket -- now on @YouTubeTV is up 33% versus a year ago to 1.8 million subscriptions.
#NFL Sunday Ticket -- now on @YouTubeTV is up 33% versus a year ago to 1.8 million subscriptions.
November 27, 2024 at 7:15 PM
Per @AntennaData, NFL+ -- the league’s streaming service, posted a 20.4% increase (versus ‘23) to 2.7 million subscribers, nearly 100% higher versus the platform’s 2022 results.
#NFL Sunday Ticket -- now on @YouTubeTV is up 33% versus a year ago to 1.8 million subscriptions.
#NFL Sunday Ticket -- now on @YouTubeTV is up 33% versus a year ago to 1.8 million subscriptions.
WhatsApp’s announced that it’s rolling out voice message transcripts to all users, which will provide another way to engage with voice messages in the app.
The new option will enable you to switch on automatic transcripts of voice messages, so that you can read the audio notes.
The new option will enable you to switch on automatic transcripts of voice messages, so that you can read the audio notes.
November 25, 2024 at 8:37 PM
WhatsApp’s announced that it’s rolling out voice message transcripts to all users, which will provide another way to engage with voice messages in the app.
The new option will enable you to switch on automatic transcripts of voice messages, so that you can read the audio notes.
The new option will enable you to switch on automatic transcripts of voice messages, so that you can read the audio notes.