Bart Mroz
@bartmroz.bsky.social
Dad, former CEO of SUMO Heavy (Acquired)
Anyone can close a deal. Not everyone can earn a seat at the table.
Craft & Care is how you get there.
Rigorous sales discipline and relationship-first client engagement hold
equal weight.
Craft & Care is how you get there.
Rigorous sales discipline and relationship-first client engagement hold
equal weight.
October 3, 2025 at 2:52 PM
Anyone can close a deal. Not everyone can earn a seat at the table.
Craft & Care is how you get there.
Rigorous sales discipline and relationship-first client engagement hold
equal weight.
Craft & Care is how you get there.
Rigorous sales discipline and relationship-first client engagement hold
equal weight.
Most people chase volume. Spray enough pitches and something will stick. But that's short-term thinking. Craft & Care is about building something that compounds: trust, reputation, and long-term accounts that actually want you in the room when decisions get made.
October 3, 2025 at 2:52 PM
Most people chase volume. Spray enough pitches and something will stick. But that's short-term thinking. Craft & Care is about building something that compounds: trust, reputation, and long-term accounts that actually want you in the room when decisions get made.
- Care is the follow-through, the human side. Listening when clients vent. Protecting their time. Following up because you said you would, not because your CRM told you to.
October 3, 2025 at 2:52 PM
- Care is the follow-through, the human side. Listening when clients vent. Protecting their time. Following up because you said you would, not because your CRM told you to.
If you are shipping something right now, ask your team one question: where in this release do we create connection that outlasts the click?
September 17, 2025 at 7:19 PM
If you are shipping something right now, ask your team one question: where in this release do we create connection that outlasts the click?
Dwight Schrute would probably lock the phones in a barn. I get the impulse. I prefer a harder path: build tools that earn their place in our lives.
Craft is how it works. Care is who it works for.
Do both, or do less.
Craft is how it works. Care is who it works for.
Do both, or do less.
September 17, 2025 at 7:19 PM
Dwight Schrute would probably lock the phones in a barn. I get the impulse. I prefer a harder path: build tools that earn their place in our lives.
Craft is how it works. Care is who it works for.
Do both, or do less.
Craft is how it works. Care is who it works for.
Do both, or do less.
5. Profit and purpose can coexist. If you are proud of the margins but ashamed of the impact, you built the wrong thing.
Spotify was his example. Access to every song, discovery that points you to real concerts, a bridge between fans and artists. That is tech serving culture.
Spotify was his example. Access to every song, discovery that points you to real concerts, a bridge between fans and artists. That is tech serving culture.
September 17, 2025 at 7:19 PM
5. Profit and purpose can coexist. If you are proud of the margins but ashamed of the impact, you built the wrong thing.
Spotify was his example. Access to every song, discovery that points you to real concerts, a bridge between fans and artists. That is tech serving culture.
Spotify was his example. Access to every song, discovery that points you to real concerts, a bridge between fans and artists. That is tech serving culture.
3. Measure care. Fewer support escalations, more meaningful sessions, healthier usage patterns, stronger retention from community features.
4. Be honest about harms. Smartphones rewired attention, kids paid the price. Put friction where it protects people.
4. Be honest about harms. Smartphones rewired attention, kids paid the price. Put friction where it protects people.
September 17, 2025 at 7:19 PM
3. Measure care. Fewer support escalations, more meaningful sessions, healthier usage patterns, stronger retention from community features.
4. Be honest about harms. Smartphones rewired attention, kids paid the price. Put friction where it protects people.
4. Be honest about harms. Smartphones rewired attention, kids paid the price. Put friction where it protects people.
1. Start with the person, not the metric. Ask what would make this human's day calmer, safer, easier; then ship that.
2. Design for real connection. Face to face, shared experiences, local community. If your app isolates people, rethink your loops.
2. Design for real connection. Face to face, shared experiences, local community. If your app isolates people, rethink your loops.
September 17, 2025 at 7:19 PM
1. Start with the person, not the metric. Ask what would make this human's day calmer, safer, easier; then ship that.
2. Design for real connection. Face to face, shared experiences, local community. If your app isolates people, rethink your loops.
2. Design for real connection. Face to face, shared experiences, local community. If your app isolates people, rethink your loops.
- The internet, crypto, AI, all promised quality of life. We delivered speed and distraction. Fix it.
- Connection wins. The longest Harvard study says happiness tracks to relationships, not features. Build for community, not dopamine.
Crafting Care for product leaders:
- Connection wins. The longest Harvard study says happiness tracks to relationships, not features. Build for community, not dopamine.
Crafting Care for product leaders:
September 17, 2025 at 7:19 PM
- The internet, crypto, AI, all promised quality of life. We delivered speed and distraction. Fix it.
- Connection wins. The longest Harvard study says happiness tracks to relationships, not features. Build for community, not dopamine.
Crafting Care for product leaders:
- Connection wins. The longest Harvard study says happiness tracks to relationships, not features. Build for community, not dopamine.
Crafting Care for product leaders:
- Entertainment first, message second, still tell the truth. SoulPancake called it "chocolate covered broccoli." In product, that is usable first, humane always.
- Authentic values are not a slide, they are a service. If your brand cannot say who it cares for and how, your roadmap is noise.
- Authentic values are not a slide, they are a service. If your brand cannot say who it cares for and how, your roadmap is noise.
September 17, 2025 at 7:19 PM
- Entertainment first, message second, still tell the truth. SoulPancake called it "chocolate covered broccoli." In product, that is usable first, humane always.
- Authentic values are not a slide, they are a service. If your brand cannot say who it cares for and how, your roadmap is noise.
- Authentic values are not a slide, they are a service. If your brand cannot say who it cares for and how, your roadmap is noise.
Turns out: if you want to future-proof your business, start by building a culture of care from the inside out. The rest will follow.
What's your experience with putting people first?
What's your experience with putting people first?
September 16, 2025 at 3:47 PM
Turns out: if you want to future-proof your business, start by building a culture of care from the inside out. The rest will follow.
What's your experience with putting people first?
What's your experience with putting people first?
I've found that clients can sense this. They notice the way we run meetings, answer questions, and follow up. They see the pride and care in every touchpoint. And that's what keeps them coming back-not just the end results, but the feeling that they are working with people who care.
September 16, 2025 at 3:47 PM
I've found that clients can sense this. They notice the way we run meetings, answer questions, and follow up. They see the pride and care in every touchpoint. And that's what keeps them coming back-not just the end results, but the feeling that they are working with people who care.
It's not about fancy perks or ping pong tables. It's about being present. Listening. Checking in. Noticing when someone needs help, or when they do something great. When your team feels seen, they trust you-and they start to show the same care to your clients.
September 16, 2025 at 3:47 PM
It's not about fancy perks or ping pong tables. It's about being present. Listening. Checking in. Noticing when someone needs help, or when they do something great. When your team feels seen, they trust you-and they start to show the same care to your clients.
I saw this in action when I read about Enlightened Hospitality. The idea is simple: hire great people, treat them well, and invest in them. Not just a little. REALLY CARE. Give them the space and tools to grow. Show up for them, every day, in the small stuff and the big stuff.
September 16, 2025 at 3:47 PM
I saw this in action when I read about Enlightened Hospitality. The idea is simple: hire great people, treat them well, and invest in them. Not just a little. REALLY CARE. Give them the space and tools to grow. Show up for them, every day, in the small stuff and the big stuff.
This might sound strange if you've worked in retail or tech-where "customer first" is everywhere. But after years building teams and running projects, I've learned the magic really starts inside the company. When you put your people first, everything else falls into place.
September 16, 2025 at 3:47 PM
This might sound strange if you've worked in retail or tech-where "customer first" is everywhere. But after years building teams and running projects, I've learned the magic really starts inside the company. When you put your people first, everything else falls into place.
what's been your biggest takeaway from leading change? would love your perspective.
August 26, 2025 at 1:49 PM
what's been your biggest takeaway from leading change? would love your perspective.
and here's what we're holding onto: no matter how much we evolve, our essence doesn't change. we'll keep delivering high-quality, human-centric experiences—because that's who we are.
transformation isn't about replacing what works. it's about building on our strengths and staying true as we grow.
transformation isn't about replacing what works. it's about building on our strengths and staying true as we grow.
August 26, 2025 at 1:49 PM
and here's what we're holding onto: no matter how much we evolve, our essence doesn't change. we'll keep delivering high-quality, human-centric experiences—because that's who we are.
transformation isn't about replacing what works. it's about building on our strengths and staying true as we grow.
transformation isn't about replacing what works. it's about building on our strengths and staying true as we grow.
why? because change isn't just logical; it's emotional. people need clarity on *why* we're doing this and, more importantly, what's *inside* this change for them.
August 26, 2025 at 1:49 PM
why? because change isn't just logical; it's emotional. people need clarity on *why* we're doing this and, more importantly, what's *inside* this change for them.
we're deep inside our own transformation journey, and let me tell you—the technical side? challenging, yes. but not nearly as tough as bringing everyone on board.
winning hearts is harder than implementing systems.
winning hearts is harder than implementing systems.
August 26, 2025 at 1:49 PM
we're deep inside our own transformation journey, and let me tell you—the technical side? challenging, yes. but not nearly as tough as bringing everyone on board.
winning hearts is harder than implementing systems.
winning hearts is harder than implementing systems.
So, next time you think about your agency's "secret sauce," remember: service is the meal. Everything else is just the side dish.
How do you put heart into your client work?
How do you put heart into your client work?
August 25, 2025 at 11:42 AM
So, next time you think about your agency's "secret sauce," remember: service is the meal. Everything else is just the side dish.
How do you put heart into your client work?
How do you put heart into your client work?
No one's asking us to be miracle workers. But showing up, caring, and making sure clients feel heard and supported? That's the real difference-maker. It's the heart behind the work that counts.
August 25, 2025 at 11:42 AM
No one's asking us to be miracle workers. But showing up, caring, and making sure clients feel heard and supported? That's the real difference-maker. It's the heart behind the work that counts.