avargasedits.bsky.social
@avargasedits.bsky.social
Senior Editor at AdExchanger. I cover how publishers make money fom digital ads (or how they don't). Also covering media quality metrics and ads for video games, digital audio and digital out of home.
I previously covered publisher concerns about Google’s SSP/ad server setup and the benefits of breaking that up here:

www.adexchanger.com/publishers/p...
Publishers Feel Seen At The Google Ad Tech Antitrust Trial | AdExchanger
Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.
www.adexchanger.com
April 17, 2025 at 5:58 PM