The bandwagon effect.

It’s about how people follow a crowd, simply because it is the crowd.

And businesses take advantage of this all the time.

Here's how they do it.

#BusinessAdvice #FreelanceWriter #DigitalMarketing #Marketing

Most promotion posts sound the same.

But what if yours had red carpet energy and just a hint of over-the-top glamour?

Your task is to write a LinkedIn post celebrating a promotion as if you’ve just won an Oscar.

Comment your answer below!

#WritingCommunity #FreelanceWriter

Get ready to swap jargon for countdowns and buzzwords for liftoff metaphors.

Your mission for this week? Write a product launch email in the voice of a space mission control officer.

Leave your commands in the comments. And good luck!

#ToneTwisters #WritingChallenge #WritingCommunity

Maybe it wasn't the budget. Or the creative.

Perhaps... there's something larger at play here 👀

For this week, you need to explain why your campaign didn't perform well, but make it out to be a conspiracy theory.

Leave your theories in the comments.

#WritingChallenge #WritingCommunity

Coming in hot with a new Tone Twister for all you writers out there.

Here's the deal: Craft your out-of-office message as a radio host.

Think of smooth intros and cheeky sign-offs. And drop your messages in the comments.

Stay tuned!

#WritingCommunity #FreelanceWriter #ToneTwisters

Jargon is killing your brand.

Words like “Bandwidth” in technology. “Probate” in law. “Equity” in finance.

People find this kind of language really irritating.

So just stop using it.

#WritingCommunity #Marketing #BusinessWriting #Business&Marketing

Today, we be abandonin’ ship 🏴‍☠️

Yer mission be to write a resignation letter as if ye were a pirate captain jumpin’ overboard.

Was it mutiny that made ye abandon ship? Or mayhap a Kraken of a boss drivin’ ye to the deep?

Comment below, and we’ll be sharin’ our favourites soon.

#WritingCommunity

Love can be found in the most unlikely of places.

Your task is to describe your recent dentist visit as a swoon-worthy romantic adventure.

Spare no details. But let’s keep it as clean as your newly polished smile.

When you're done, comment your story below.

#WritingChallenge #WritingCommunity

Get your quills at the ready.

For today's trial, you'll need to write an apology note in the tone of a medieval knight 🗡️

Give yourself 5 - 10 minutes to craft your message. And when thy task is done, add them to the comments.

(And no AI, please.)

#ToneTwisters #WritingCommunity

Fancy yourself a wordsmith?

Put yourself to the challenge with our #ToneTwisters: daily writing challenges to sharpen your creative mind.

We'll post a new challenge here every day at 9 AM BST (starting Monday). Comment your answers, and we'll feature our favs the next day.

#Writers #Copywriting

"Why did you miss that deadline?"

"I'm sorry but I had an urgent fire that I needed to put out"

The "fire" in question...

#Marketing #Puppy #CopyWriting #WritingCommunity

It's tempting to add buzzwords to your copy.

But there's a fine line between creating hype and sounding like a salesperson. And using sales-y language can harm trust in your product.

Ask yourself, is this a fact or opinion? (Hint: our 'great' service is an opinion.)

#Copywriting #WritingCommunity

"If we don't want to rock the boat, we're invisible."

There's a lot to learn from Dave Trott.

With new brands popping up, and how easy it is to create ad campaigns, we see a lot of waffle.

So be more like Dave Trott. Rock the boat. Take a creative chance.

#Marketing #Copywriting #Writing

Always. Get. A. Brief.

Otherwise you're going to set yourself up for endless rounds of feedback and a serious headache.

#Marketing #Copywriting #FreelanceWriter #Writer

We've been pretty quiet these last couple of months. But for good reason.

We've just released our new training guides. Inside, you'll get advice on how to write for business, our top ten principles, and multiple training exercises.

Kapow 👉 avapond.com/writing-guide/

#Marketing #Copywriting