Avapond
@avapond.com
We share writing tips and advice, thoughts and ideas, silly memes and weekly challenges.
Oh, and we also help you with your words.
Have a gander: avapond.com
Oh, and we also help you with your words.
Have a gander: avapond.com
Pinned
Avapond
@avapond.com
· Feb 27
We've been pretty quiet these last couple of months. But for good reason.
We've just released our new training guides. Inside, you'll get advice on how to write for business, our top ten principles, and multiple training exercises.
Kapow 👉 avapond.com/writing-guide/
#Marketing #Copywriting
We've just released our new training guides. Inside, you'll get advice on how to write for business, our top ten principles, and multiple training exercises.
Kapow 👉 avapond.com/writing-guide/
#Marketing #Copywriting
The bandwagon effect.
It’s about how people follow a crowd, simply because it is the crowd.
And businesses take advantage of this all the time.
Here's how they do it.
#BusinessAdvice #FreelanceWriter #DigitalMarketing #Marketing
It’s about how people follow a crowd, simply because it is the crowd.
And businesses take advantage of this all the time.
Here's how they do it.
#BusinessAdvice #FreelanceWriter #DigitalMarketing #Marketing
May 14, 2025 at 1:56 PM
The bandwagon effect.
It’s about how people follow a crowd, simply because it is the crowd.
And businesses take advantage of this all the time.
Here's how they do it.
#BusinessAdvice #FreelanceWriter #DigitalMarketing #Marketing
It’s about how people follow a crowd, simply because it is the crowd.
And businesses take advantage of this all the time.
Here's how they do it.
#BusinessAdvice #FreelanceWriter #DigitalMarketing #Marketing
Ever notice how some jobs vanish two hours after they’re posted?
They hit fifty applicants, and, boom, they’re gone?
Here’s the problem.
It means you’re not picking the best applicants. Just the fastest ones.
youtube.com/shorts/DJtxv...
#BusinessTips #Recruitment #BusinessAdvice
They hit fifty applicants, and, boom, they’re gone?
Here’s the problem.
It means you’re not picking the best applicants. Just the fastest ones.
youtube.com/shorts/DJtxv...
#BusinessTips #Recruitment #BusinessAdvice
Why cutting off job ads early is bad for business #businessadvice #businesstips #recruitment
YouTube video by Storytime with Lew
youtube.com
May 7, 2025 at 11:54 AM
Ever notice how some jobs vanish two hours after they’re posted?
They hit fifty applicants, and, boom, they’re gone?
Here’s the problem.
It means you’re not picking the best applicants. Just the fastest ones.
youtube.com/shorts/DJtxv...
#BusinessTips #Recruitment #BusinessAdvice
They hit fifty applicants, and, boom, they’re gone?
Here’s the problem.
It means you’re not picking the best applicants. Just the fastest ones.
youtube.com/shorts/DJtxv...
#BusinessTips #Recruitment #BusinessAdvice
We were watching #Daredevil recently and noticed something interesting about how #Kingpin talks.
He uses formal language. Something we usually advise against.
But it works. Here's why.
youtube.com/shorts/Pnx1C...
#FreelanceWriting #WritingTips #WritingCommunity
He uses formal language. Something we usually advise against.
But it works. Here's why.
youtube.com/shorts/Pnx1C...
#FreelanceWriting #WritingTips #WritingCommunity
What Kingpin can teach us about formal language #FreelanceWriting #WritingTips #Branding
YouTube video by Storytime with Lew
youtube.com
May 6, 2025 at 2:12 PM
We were watching #Daredevil recently and noticed something interesting about how #Kingpin talks.
He uses formal language. Something we usually advise against.
But it works. Here's why.
youtube.com/shorts/Pnx1C...
#FreelanceWriting #WritingTips #WritingCommunity
He uses formal language. Something we usually advise against.
But it works. Here's why.
youtube.com/shorts/Pnx1C...
#FreelanceWriting #WritingTips #WritingCommunity
Most promotion posts sound the same.
But what if yours had red carpet energy and just a hint of over-the-top glamour?
Your task is to write a LinkedIn post celebrating a promotion as if you’ve just won an Oscar.
Comment your answer below!
#WritingCommunity #FreelanceWriter
But what if yours had red carpet energy and just a hint of over-the-top glamour?
Your task is to write a LinkedIn post celebrating a promotion as if you’ve just won an Oscar.
Comment your answer below!
#WritingCommunity #FreelanceWriter
May 6, 2025 at 9:06 AM
Most promotion posts sound the same.
But what if yours had red carpet energy and just a hint of over-the-top glamour?
Your task is to write a LinkedIn post celebrating a promotion as if you’ve just won an Oscar.
Comment your answer below!
#WritingCommunity #FreelanceWriter
But what if yours had red carpet energy and just a hint of over-the-top glamour?
Your task is to write a LinkedIn post celebrating a promotion as if you’ve just won an Oscar.
Comment your answer below!
#WritingCommunity #FreelanceWriter
Freelancers, you should charge a fixed rate.
It doesn’t really make sense to charge for time. Because, with experience, an expert can do in an hour what it would take a novice months to do.
Here are our thoughts.
#WritingCommunity #FreelanceWriting #FreelanceWriter
youtube.com/shorts/KtGTI...
It doesn’t really make sense to charge for time. Because, with experience, an expert can do in an hour what it would take a novice months to do.
Here are our thoughts.
#WritingCommunity #FreelanceWriting #FreelanceWriter
youtube.com/shorts/KtGTI...
Freelancers should charge a fixed rate #writingtips #freelancewritertips #businesstips
YouTube video by Avapond
youtube.com
April 29, 2025 at 12:59 PM
Freelancers, you should charge a fixed rate.
It doesn’t really make sense to charge for time. Because, with experience, an expert can do in an hour what it would take a novice months to do.
Here are our thoughts.
#WritingCommunity #FreelanceWriting #FreelanceWriter
youtube.com/shorts/KtGTI...
It doesn’t really make sense to charge for time. Because, with experience, an expert can do in an hour what it would take a novice months to do.
Here are our thoughts.
#WritingCommunity #FreelanceWriting #FreelanceWriter
youtube.com/shorts/KtGTI...
Get ready to swap jargon for countdowns and buzzwords for liftoff metaphors.
Your mission for this week? Write a product launch email in the voice of a space mission control officer.
Leave your commands in the comments. And good luck!
#ToneTwisters #WritingChallenge #WritingCommunity
Your mission for this week? Write a product launch email in the voice of a space mission control officer.
Leave your commands in the comments. And good luck!
#ToneTwisters #WritingChallenge #WritingCommunity
April 28, 2025 at 9:03 AM
Get ready to swap jargon for countdowns and buzzwords for liftoff metaphors.
Your mission for this week? Write a product launch email in the voice of a space mission control officer.
Leave your commands in the comments. And good luck!
#ToneTwisters #WritingChallenge #WritingCommunity
Your mission for this week? Write a product launch email in the voice of a space mission control officer.
Leave your commands in the comments. And good luck!
#ToneTwisters #WritingChallenge #WritingCommunity
Maybe it wasn't the budget. Or the creative.
Perhaps... there's something larger at play here 👀
For this week, you need to explain why your campaign didn't perform well, but make it out to be a conspiracy theory.
Leave your theories in the comments.
#WritingChallenge #WritingCommunity
Perhaps... there's something larger at play here 👀
For this week, you need to explain why your campaign didn't perform well, but make it out to be a conspiracy theory.
Leave your theories in the comments.
#WritingChallenge #WritingCommunity
April 14, 2025 at 8:15 AM
Maybe it wasn't the budget. Or the creative.
Perhaps... there's something larger at play here 👀
For this week, you need to explain why your campaign didn't perform well, but make it out to be a conspiracy theory.
Leave your theories in the comments.
#WritingChallenge #WritingCommunity
Perhaps... there's something larger at play here 👀
For this week, you need to explain why your campaign didn't perform well, but make it out to be a conspiracy theory.
Leave your theories in the comments.
#WritingChallenge #WritingCommunity
Coming in hot with a new Tone Twister for all you writers out there.
Here's the deal: Craft your out-of-office message as a radio host.
Think of smooth intros and cheeky sign-offs. And drop your messages in the comments.
Stay tuned!
#WritingCommunity #FreelanceWriter #ToneTwisters
Here's the deal: Craft your out-of-office message as a radio host.
Think of smooth intros and cheeky sign-offs. And drop your messages in the comments.
Stay tuned!
#WritingCommunity #FreelanceWriter #ToneTwisters
April 9, 2025 at 8:17 AM
Coming in hot with a new Tone Twister for all you writers out there.
Here's the deal: Craft your out-of-office message as a radio host.
Think of smooth intros and cheeky sign-offs. And drop your messages in the comments.
Stay tuned!
#WritingCommunity #FreelanceWriter #ToneTwisters
Here's the deal: Craft your out-of-office message as a radio host.
Think of smooth intros and cheeky sign-offs. And drop your messages in the comments.
Stay tuned!
#WritingCommunity #FreelanceWriter #ToneTwisters
The UK is cracking down on fake reviews and ‘sneaky fees' (aka 'drip pricing'). Finally.
But there's a more pressing issue at hand: immoral leaders.
Here's what you can do to help: avapond.substack.com/p/fake-revie...
#FakeReviews #UKLaw #BusinessAdvice
But there's a more pressing issue at hand: immoral leaders.
Here's what you can do to help: avapond.substack.com/p/fake-revie...
#FakeReviews #UKLaw #BusinessAdvice
Fake reviews and sneaky hidden fees banned once and for all
Outrageous fake reviews and sneaky hidden fees are now banned across the UK.
avapond.substack.com
April 8, 2025 at 1:00 PM
The UK is cracking down on fake reviews and ‘sneaky fees' (aka 'drip pricing'). Finally.
But there's a more pressing issue at hand: immoral leaders.
Here's what you can do to help: avapond.substack.com/p/fake-revie...
#FakeReviews #UKLaw #BusinessAdvice
But there's a more pressing issue at hand: immoral leaders.
Here's what you can do to help: avapond.substack.com/p/fake-revie...
#FakeReviews #UKLaw #BusinessAdvice
Jargon is killing your brand.
Words like “Bandwidth” in technology. “Probate” in law. “Equity” in finance.
People find this kind of language really irritating.
So just stop using it.
#WritingCommunity #Marketing #BusinessWriting #Business&Marketing
Words like “Bandwidth” in technology. “Probate” in law. “Equity” in finance.
People find this kind of language really irritating.
So just stop using it.
#WritingCommunity #Marketing #BusinessWriting #Business&Marketing
April 7, 2025 at 2:23 PM
Jargon is killing your brand.
Words like “Bandwidth” in technology. “Probate” in law. “Equity” in finance.
People find this kind of language really irritating.
So just stop using it.
#WritingCommunity #Marketing #BusinessWriting #Business&Marketing
Words like “Bandwidth” in technology. “Probate” in law. “Equity” in finance.
People find this kind of language really irritating.
So just stop using it.
#WritingCommunity #Marketing #BusinessWriting #Business&Marketing
Today, we be abandonin’ ship 🏴☠️
Yer mission be to write a resignation letter as if ye were a pirate captain jumpin’ overboard.
Was it mutiny that made ye abandon ship? Or mayhap a Kraken of a boss drivin’ ye to the deep?
Comment below, and we’ll be sharin’ our favourites soon.
#WritingCommunity
Yer mission be to write a resignation letter as if ye were a pirate captain jumpin’ overboard.
Was it mutiny that made ye abandon ship? Or mayhap a Kraken of a boss drivin’ ye to the deep?
Comment below, and we’ll be sharin’ our favourites soon.
#WritingCommunity
April 7, 2025 at 8:07 AM
Today, we be abandonin’ ship 🏴☠️
Yer mission be to write a resignation letter as if ye were a pirate captain jumpin’ overboard.
Was it mutiny that made ye abandon ship? Or mayhap a Kraken of a boss drivin’ ye to the deep?
Comment below, and we’ll be sharin’ our favourites soon.
#WritingCommunity
Yer mission be to write a resignation letter as if ye were a pirate captain jumpin’ overboard.
Was it mutiny that made ye abandon ship? Or mayhap a Kraken of a boss drivin’ ye to the deep?
Comment below, and we’ll be sharin’ our favourites soon.
#WritingCommunity
Love can be found in the most unlikely of places.
Your task is to describe your recent dentist visit as a swoon-worthy romantic adventure.
Spare no details. But let’s keep it as clean as your newly polished smile.
When you're done, comment your story below.
#WritingChallenge #WritingCommunity
Your task is to describe your recent dentist visit as a swoon-worthy romantic adventure.
Spare no details. But let’s keep it as clean as your newly polished smile.
When you're done, comment your story below.
#WritingChallenge #WritingCommunity
April 2, 2025 at 7:56 AM
Love can be found in the most unlikely of places.
Your task is to describe your recent dentist visit as a swoon-worthy romantic adventure.
Spare no details. But let’s keep it as clean as your newly polished smile.
When you're done, comment your story below.
#WritingChallenge #WritingCommunity
Your task is to describe your recent dentist visit as a swoon-worthy romantic adventure.
Spare no details. But let’s keep it as clean as your newly polished smile.
When you're done, comment your story below.
#WritingChallenge #WritingCommunity
Get your quills at the ready.
For today's trial, you'll need to write an apology note in the tone of a medieval knight 🗡️
Give yourself 5 - 10 minutes to craft your message. And when thy task is done, add them to the comments.
(And no AI, please.)
#ToneTwisters #WritingCommunity
For today's trial, you'll need to write an apology note in the tone of a medieval knight 🗡️
Give yourself 5 - 10 minutes to craft your message. And when thy task is done, add them to the comments.
(And no AI, please.)
#ToneTwisters #WritingCommunity
March 31, 2025 at 7:58 AM
Get your quills at the ready.
For today's trial, you'll need to write an apology note in the tone of a medieval knight 🗡️
Give yourself 5 - 10 minutes to craft your message. And when thy task is done, add them to the comments.
(And no AI, please.)
#ToneTwisters #WritingCommunity
For today's trial, you'll need to write an apology note in the tone of a medieval knight 🗡️
Give yourself 5 - 10 minutes to craft your message. And when thy task is done, add them to the comments.
(And no AI, please.)
#ToneTwisters #WritingCommunity
Fancy yourself a wordsmith?
Put yourself to the challenge with our #ToneTwisters: daily writing challenges to sharpen your creative mind.
We'll post a new challenge here every day at 9 AM BST (starting Monday). Comment your answers, and we'll feature our favs the next day.
#Writers #Copywriting
Put yourself to the challenge with our #ToneTwisters: daily writing challenges to sharpen your creative mind.
We'll post a new challenge here every day at 9 AM BST (starting Monday). Comment your answers, and we'll feature our favs the next day.
#Writers #Copywriting
March 28, 2025 at 2:51 PM
Fancy yourself a wordsmith?
Put yourself to the challenge with our #ToneTwisters: daily writing challenges to sharpen your creative mind.
We'll post a new challenge here every day at 9 AM BST (starting Monday). Comment your answers, and we'll feature our favs the next day.
#Writers #Copywriting
Put yourself to the challenge with our #ToneTwisters: daily writing challenges to sharpen your creative mind.
We'll post a new challenge here every day at 9 AM BST (starting Monday). Comment your answers, and we'll feature our favs the next day.
#Writers #Copywriting
When it comes to your creative work, essentially, your opinion doesn't matter. It's your audience's opinion that matters.
So it's crucial to think beyond your own reality.
That's what this talk is all about. Give it a watch: www.youtube.com/watch?v=DCbG...
#Marketing #DigitalMarketing
So it's crucial to think beyond your own reality.
That's what this talk is all about. Give it a watch: www.youtube.com/watch?v=DCbG...
#Marketing #DigitalMarketing
This Is Water David Foster Wallace Commencement Speech
YouTube video by Jeffrey Danese
www.youtube.com
March 14, 2025 at 4:57 PM
When it comes to your creative work, essentially, your opinion doesn't matter. It's your audience's opinion that matters.
So it's crucial to think beyond your own reality.
That's what this talk is all about. Give it a watch: www.youtube.com/watch?v=DCbG...
#Marketing #DigitalMarketing
So it's crucial to think beyond your own reality.
That's what this talk is all about. Give it a watch: www.youtube.com/watch?v=DCbG...
#Marketing #DigitalMarketing
"Time is money."
A phrase we've all heard before. But where did it come from? And what can we learn from it?
A short (but insightful) read to start your weekend: avapond.substack.com/p/phrase-of-...
#CopyWriting #Writing #FridayFaves #Marketing #Copywriter #Writer
A phrase we've all heard before. But where did it come from? And what can we learn from it?
A short (but insightful) read to start your weekend: avapond.substack.com/p/phrase-of-...
#CopyWriting #Writing #FridayFaves #Marketing #Copywriter #Writer
Phrase of the week: Time is money
Most of us have heard this phrase before. Maybe even used it once or twice. It means that your time holds the same value as money.
avapond.substack.com
March 7, 2025 at 12:42 PM
"Time is money."
A phrase we've all heard before. But where did it come from? And what can we learn from it?
A short (but insightful) read to start your weekend: avapond.substack.com/p/phrase-of-...
#CopyWriting #Writing #FridayFaves #Marketing #Copywriter #Writer
A phrase we've all heard before. But where did it come from? And what can we learn from it?
A short (but insightful) read to start your weekend: avapond.substack.com/p/phrase-of-...
#CopyWriting #Writing #FridayFaves #Marketing #Copywriter #Writer
'Bad AI models will make bad writers'.
'If the original data is flawed, the AI will be flawed.'
'Human bias slips through.'
We wrote this a while back. But it sums up many of the issues we're seeing with AI.
avapond.substack.com/p/apples-laz...
#Marketing #AI #DigitalMarketing #Writing
'If the original data is flawed, the AI will be flawed.'
'Human bias slips through.'
We wrote this a while back. But it sums up many of the issues we're seeing with AI.
avapond.substack.com/p/apples-laz...
#Marketing #AI #DigitalMarketing #Writing
Apple's 'lazy advert' highlights a much bigger problem with AI
You might’ve heard that Apple dropped a bunch of adverts for Apple Intelligence – a new AI built right into their devices. It can rewrite emails, create images and use Siri better. But is it any good?
avapond.substack.com
March 6, 2025 at 10:12 AM
'Bad AI models will make bad writers'.
'If the original data is flawed, the AI will be flawed.'
'Human bias slips through.'
We wrote this a while back. But it sums up many of the issues we're seeing with AI.
avapond.substack.com/p/apples-laz...
#Marketing #AI #DigitalMarketing #Writing
'If the original data is flawed, the AI will be flawed.'
'Human bias slips through.'
We wrote this a while back. But it sums up many of the issues we're seeing with AI.
avapond.substack.com/p/apples-laz...
#Marketing #AI #DigitalMarketing #Writing
"Why did you miss that deadline?"
"I'm sorry but I had an urgent fire that I needed to put out"
The "fire" in question...
#Marketing #Puppy #CopyWriting #WritingCommunity
"I'm sorry but I had an urgent fire that I needed to put out"
The "fire" in question...
#Marketing #Puppy #CopyWriting #WritingCommunity
March 4, 2025 at 2:49 PM
"Why did you miss that deadline?"
"I'm sorry but I had an urgent fire that I needed to put out"
The "fire" in question...
#Marketing #Puppy #CopyWriting #WritingCommunity
"I'm sorry but I had an urgent fire that I needed to put out"
The "fire" in question...
#Marketing #Puppy #CopyWriting #WritingCommunity
It's tempting to add buzzwords to your copy.
But there's a fine line between creating hype and sounding like a salesperson. And using sales-y language can harm trust in your product.
Ask yourself, is this a fact or opinion? (Hint: our 'great' service is an opinion.)
#Copywriting #WritingCommunity
But there's a fine line between creating hype and sounding like a salesperson. And using sales-y language can harm trust in your product.
Ask yourself, is this a fact or opinion? (Hint: our 'great' service is an opinion.)
#Copywriting #WritingCommunity
March 3, 2025 at 4:30 PM
It's tempting to add buzzwords to your copy.
But there's a fine line between creating hype and sounding like a salesperson. And using sales-y language can harm trust in your product.
Ask yourself, is this a fact or opinion? (Hint: our 'great' service is an opinion.)
#Copywriting #WritingCommunity
But there's a fine line between creating hype and sounding like a salesperson. And using sales-y language can harm trust in your product.
Ask yourself, is this a fact or opinion? (Hint: our 'great' service is an opinion.)
#Copywriting #WritingCommunity
"If we don't want to rock the boat, we're invisible."
There's a lot to learn from Dave Trott.
With new brands popping up, and how easy it is to create ad campaigns, we see a lot of waffle.
So be more like Dave Trott. Rock the boat. Take a creative chance.
#Marketing #Copywriting #Writing
There's a lot to learn from Dave Trott.
With new brands popping up, and how easy it is to create ad campaigns, we see a lot of waffle.
So be more like Dave Trott. Rock the boat. Take a creative chance.
#Marketing #Copywriting #Writing
February 28, 2025 at 1:47 PM
"If we don't want to rock the boat, we're invisible."
There's a lot to learn from Dave Trott.
With new brands popping up, and how easy it is to create ad campaigns, we see a lot of waffle.
So be more like Dave Trott. Rock the boat. Take a creative chance.
#Marketing #Copywriting #Writing
There's a lot to learn from Dave Trott.
With new brands popping up, and how easy it is to create ad campaigns, we see a lot of waffle.
So be more like Dave Trott. Rock the boat. Take a creative chance.
#Marketing #Copywriting #Writing
Always. Get. A. Brief.
Otherwise you're going to set yourself up for endless rounds of feedback and a serious headache.
#Marketing #Copywriting #FreelanceWriter #Writer
Otherwise you're going to set yourself up for endless rounds of feedback and a serious headache.
#Marketing #Copywriting #FreelanceWriter #Writer
February 28, 2025 at 9:09 AM
Always. Get. A. Brief.
Otherwise you're going to set yourself up for endless rounds of feedback and a serious headache.
#Marketing #Copywriting #FreelanceWriter #Writer
Otherwise you're going to set yourself up for endless rounds of feedback and a serious headache.
#Marketing #Copywriting #FreelanceWriter #Writer
We've been pretty quiet these last couple of months. But for good reason.
We've just released our new training guides. Inside, you'll get advice on how to write for business, our top ten principles, and multiple training exercises.
Kapow 👉 avapond.com/writing-guide/
#Marketing #Copywriting
We've just released our new training guides. Inside, you'll get advice on how to write for business, our top ten principles, and multiple training exercises.
Kapow 👉 avapond.com/writing-guide/
#Marketing #Copywriting
February 27, 2025 at 5:51 PM
We've been pretty quiet these last couple of months. But for good reason.
We've just released our new training guides. Inside, you'll get advice on how to write for business, our top ten principles, and multiple training exercises.
Kapow 👉 avapond.com/writing-guide/
#Marketing #Copywriting
We've just released our new training guides. Inside, you'll get advice on how to write for business, our top ten principles, and multiple training exercises.
Kapow 👉 avapond.com/writing-guide/
#Marketing #Copywriting
Why shouldn't you trust AI to write for you? This is a great article that covers the seven types of AI hallucinations. It gives some really good examples of the consequences, as well as explaining why these hallucinations happen in the first place.
levelup.gitconnected.com/types-of-ai-...
levelup.gitconnected.com/types-of-ai-...
Unmasking the Surprising Diversity of AI Hallucinations
There’s more to it than you ever imagined — Prepare to be surprised by the variety in AI Hallucinations
levelup.gitconnected.com
December 12, 2024 at 11:08 AM
Why shouldn't you trust AI to write for you? This is a great article that covers the seven types of AI hallucinations. It gives some really good examples of the consequences, as well as explaining why these hallucinations happen in the first place.
levelup.gitconnected.com/types-of-ai-...
levelup.gitconnected.com/types-of-ai-...
Empathy is essential in writing. Particularly, if you're telling people bad news, asking them to pay a bill, or explaining why you're making a change.
www.youtube.com/watch?v=xs6i...
www.youtube.com/watch?v=xs6i...
Do you trust AI to give bad news?
YouTube video by Avapond
www.youtube.com
December 3, 2024 at 1:27 PM
Empathy is essential in writing. Particularly, if you're telling people bad news, asking them to pay a bill, or explaining why you're making a change.
www.youtube.com/watch?v=xs6i...
www.youtube.com/watch?v=xs6i...
Word of the week: Beginnings.
We've just joined, so we're still getting to know our way around. Anyone got any advice on who we should follow?
We've just joined, so we're still getting to know our way around. Anyone got any advice on who we should follow?
December 3, 2024 at 1:20 PM
Word of the week: Beginnings.
We've just joined, so we're still getting to know our way around. Anyone got any advice on who we should follow?
We've just joined, so we're still getting to know our way around. Anyone got any advice on who we should follow?