So what exactly did Pop Mart do right? And more importantly, how can you apply the same thinking to your business?

Labubu is the case study we think every business should pay attention to – not because you’re about to launch a line of vinyl toys, but because the strategy behind its success is a masterclass in modern marketing.

But now we have the answer - Google AI Max.

Instead of just matching ads to keywords, Google is shifting toward predicting user intent and serving ads in brand-new moments - even before users know exactly what they’re searching for.

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This change isn’t just theoretical. We’ve seen it in action: astondigital.com.au/the-shift-fr...

But as search engines have grown more sophisticated – especially with the rise of AI-driven results like Google’s AI Overviews – the focus has shifted. It’s no longer just about ranking for keywords. It’s about answering real questions.

Our guide gives you the low-down on:
- How GSC is different from Google Analytics
- Metrics to track for SEO success
- How to use GSC to improve your SEO

See it here: astondigital.com.au/a-simple-gui...

Moral of the story? With careful planning, a flash sale can be both profitable and impactful.

Learn more: astondigital.com.au/how-to-run-a...

These are items customers will soon need and get great use out of.

The result? A 20% increase in online sales and a doubled conversion rate. Even after the sale ended, customers have continued buying these specific products because it’s put them front of mind.

Think of #AI as the power drill – a tool to help you do more, faster.

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