Aston Digital
@astondigitalagency.bsky.social
A digital marketing agency in Melbourne that specialises in 'blue brands' such as government, not-for-profit, healthcare and more.
Don’t be afraid to repeat yourself. Be afraid of being forgotten.
Repetition is one of the most powerful tools you have for building trust, improving recall and driving action.
Repetition is one of the most powerful tools you have for building trust, improving recall and driving action.
Why Saying the Same Thing Again (and Again) Is Brilliant Marketing
Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.
astondigital.com.au
June 26, 2025 at 5:32 AM
Don’t be afraid to repeat yourself. Be afraid of being forgotten.
Repetition is one of the most powerful tools you have for building trust, improving recall and driving action.
Repetition is one of the most powerful tools you have for building trust, improving recall and driving action.
In a world where marketers battle for every second of audience attention, Labubu – a quirky character from Pop Mart’s “Monster” series – has done the seemingly impossible: built a global fanbase, driven massive sales and turned an obscure collectible into a cultural phenomenon.
June 12, 2025 at 7:09 AM
In a world where marketers battle for every second of audience attention, Labubu – a quirky character from Pop Mart’s “Monster” series – has done the seemingly impossible: built a global fanbase, driven massive sales and turned an obscure collectible into a cultural phenomenon.
#SocialMediaMarketing is full of outdated advice, bad habits and half-truths that get repeated so often they start to sound like facts. But just because you’ve heard something a hundred times doesn’t make it true – or useful.
7 Social Media Marketing Myths Holding You Back
Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.
astondigital.com.au
June 5, 2025 at 6:57 AM
#SocialMediaMarketing is full of outdated advice, bad habits and half-truths that get repeated so often they start to sound like facts. But just because you’ve heard something a hundred times doesn’t make it true – or useful.
Algorithms deliver impressions. People deliver results.
When we look at what separates high-performing campaigns from the ones that crash & burn, it’s not the campaign structure. It’s not the targeting. And it’s not the algorithm.
It’s the strength of the offer. astondigital.com.au/its-not-the-...
When we look at what separates high-performing campaigns from the ones that crash & burn, it’s not the campaign structure. It’s not the targeting. And it’s not the algorithm.
It’s the strength of the offer. astondigital.com.au/its-not-the-...
It’s Not the Algorithm - It’s Your Offer
Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.
astondigital.com.au
May 22, 2025 at 1:11 AM
Algorithms deliver impressions. People deliver results.
When we look at what separates high-performing campaigns from the ones that crash & burn, it’s not the campaign structure. It’s not the targeting. And it’s not the algorithm.
It’s the strength of the offer. astondigital.com.au/its-not-the-...
When we look at what separates high-performing campaigns from the ones that crash & burn, it’s not the campaign structure. It’s not the targeting. And it’s not the algorithm.
It’s the strength of the offer. astondigital.com.au/its-not-the-...
Keyless cars is one thing, but keywordless Google Ads? 🤯
We've been wondering what will happen to Google Ads now that AI Overviews are demanding top spot on search results.
We've been wondering what will happen to Google Ads now that AI Overviews are demanding top spot on search results.
May 14, 2025 at 5:35 AM
Keyless cars is one thing, but keywordless Google Ads? 🤯
We've been wondering what will happen to Google Ads now that AI Overviews are demanding top spot on search results.
We've been wondering what will happen to Google Ads now that AI Overviews are demanding top spot on search results.
Are you asking—or answering?
For years, SEO strategies have revolved around keywords. The approach was simple: identify the terms people were searching for, create pages that matched them and optimise around those phrases.
For years, SEO strategies have revolved around keywords. The approach was simple: identify the terms people were searching for, create pages that matched them and optimise around those phrases.
May 8, 2025 at 5:16 AM
Are you asking—or answering?
For years, SEO strategies have revolved around keywords. The approach was simple: identify the terms people were searching for, create pages that matched them and optimise around those phrases.
For years, SEO strategies have revolved around keywords. The approach was simple: identify the terms people were searching for, create pages that matched them and optimise around those phrases.
Threads ads are here - but is it worth investing your marketing budget just yet?
Probably not (yet). Find out why 👇
Probably not (yet). Find out why 👇
Threads Ads Are Here - But Should Australian Businesses Care?
Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.
astondigital.com.au
April 29, 2025 at 4:39 AM
Threads ads are here - but is it worth investing your marketing budget just yet?
Probably not (yet). Find out why 👇
Probably not (yet). Find out why 👇
If you’re new to #GoogleSearchConsole, it might seem overwhelming at first. The dashboards, graphs and technical jargon can be intimidating. But once you get past that initial confusion, you’ll discover that GSC is one of the most valuable tools for improving your website’s search performance.
A Simple Guide to Google Search Console for SEO Success
Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.
astondigital.com.au
April 2, 2025 at 6:15 AM
If you’re new to #GoogleSearchConsole, it might seem overwhelming at first. The dashboards, graphs and technical jargon can be intimidating. But once you get past that initial confusion, you’ll discover that GSC is one of the most valuable tools for improving your website’s search performance.
The integration we’ve been waiting for is finally here!
Meta x Google Analytics Integration: Everything You Need To Know
Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.
astondigital.com.au
March 26, 2025 at 6:22 AM
The integration we’ve been waiting for is finally here!
A client of ours in watersports is heading into their quiet season as summer draws to a close. Quiet season = less sales. So, to generate hype we helped them launch a flash sale on products designed for storing gear during the winter months.
March 20, 2025 at 1:43 AM
A client of ours in watersports is heading into their quiet season as summer draws to a close. Quiet season = less sales. So, to generate hype we helped them launch a flash sale on products designed for storing gear during the winter months.
When the power drill came along, it didn’t put carpenters out of business, it made them more efficient and productive. They could do more, faster. Before power drills, carpenters used slow, manual hand drills. With power drills, they could work faster and accomplish more.
March 13, 2025 at 3:55 AM
When the power drill came along, it didn’t put carpenters out of business, it made them more efficient and productive. They could do more, faster. Before power drills, carpenters used slow, manual hand drills. With power drills, they could work faster and accomplish more.
Did you know that up to 95% of your potential business clients aren’t looking to buy right now? It sounds like a small detail, but it has a huge impact on how #advertising actually works.
Learn more: astondigital.com.au/understandin...
#B2BMarketing
Learn more: astondigital.com.au/understandin...
#B2BMarketing
Understanding the 95:5 rule in B2B marketing
Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.
astondigital.com.au
March 6, 2025 at 3:07 AM
Did you know that up to 95% of your potential business clients aren’t looking to buy right now? It sounds like a small detail, but it has a huge impact on how #advertising actually works.
Learn more: astondigital.com.au/understandin...
#B2BMarketing
Learn more: astondigital.com.au/understandin...
#B2BMarketing
Social media followers are great – the more, the merrier – but how can you convert this audience into subscribers who engage with your brand on a deeper level?
astondigital.com.au/from-social-...
#DigitalMarketing
astondigital.com.au/from-social-...
#DigitalMarketing
From social media follower to fully engaged subscriber
Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.
astondigital.com.au
February 27, 2025 at 3:08 AM
Social media followers are great – the more, the merrier – but how can you convert this audience into subscribers who engage with your brand on a deeper level?
astondigital.com.au/from-social-...
#DigitalMarketing
astondigital.com.au/from-social-...
#DigitalMarketing
The ability to cut through the noise and focus on the numbers that truly drive success is what sets great marketers apart.
Digital marketing metrics you should be tracking in 2025
Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.
astondigital.com.au
February 20, 2025 at 3:48 AM
The ability to cut through the noise and focus on the numbers that truly drive success is what sets great marketers apart.
Happy #Superbowl Ads Day to those who celebrate! 🎉
a man in a shirt and tie is screaming with his hands in the air in a kitchen .
ALT: a man in a shirt and tie is screaming with his hands in the air in a kitchen .
media.tenor.com
February 10, 2025 at 12:14 AM
Happy #Superbowl Ads Day to those who celebrate! 🎉
Consumers are getting smarter, so we need to rethink how we market to them. That’s where #MarketingIintelligence becomes a game-changer.
We’ve been working on something pretty exciting that will revolutionise the way you understand and engage with your market in 2025 and beyond. Stay tuned 👀
We’ve been working on something pretty exciting that will revolutionise the way you understand and engage with your market in 2025 and beyond. Stay tuned 👀
How Marketing Intelligence will help your brand thrive in 2025
Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.
astondigital.com.au
February 6, 2025 at 4:56 AM
Consumers are getting smarter, so we need to rethink how we market to them. That’s where #MarketingIintelligence becomes a game-changer.
We’ve been working on something pretty exciting that will revolutionise the way you understand and engage with your market in 2025 and beyond. Stay tuned 👀
We’ve been working on something pretty exciting that will revolutionise the way you understand and engage with your market in 2025 and beyond. Stay tuned 👀
#Instagram now lets you schedule DMs: techcrunch.com/2024/12/16/i...
Instagram now lets you schedule DMs | TechCrunch
Instagram has rolled out the ability for users to schedule direct messages (DMs), the company confirmed to TechCrunch.
techcrunch.com
December 16, 2024 at 9:23 PM
#Instagram now lets you schedule DMs: techcrunch.com/2024/12/16/i...
Starting December 13, 2024, #Instagram is removing the ability to follow hashtags in the app. This change follows Instagram CEO Adam Mosseri’s recent video Story which explains that hashtags no longer help posts reach more people.
December 5, 2024 at 4:47 AM
Starting December 13, 2024, #Instagram is removing the ability to follow hashtags in the app. This change follows Instagram CEO Adam Mosseri’s recent video Story which explains that hashtags no longer help posts reach more people.
More than just a passing trend, lo-fi content has proven to be a powerful strategy for building deeper and more authentic relationships with audiences.
Learn more: astondigital.com.au/the-rise-of-...
#marketingstrategy #marketing
Learn more: astondigital.com.au/the-rise-of-...
#marketingstrategy #marketing
The rise of lo-fi content and how to use it effectively in 2025
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s impor...
astondigital.com.au
November 27, 2024 at 6:42 AM
More than just a passing trend, lo-fi content has proven to be a powerful strategy for building deeper and more authentic relationships with audiences.
Learn more: astondigital.com.au/the-rise-of-...
#marketingstrategy #marketing
Learn more: astondigital.com.au/the-rise-of-...
#marketingstrategy #marketing
Last week, #Facebook announced a major update: ‘Views’ will now replace impressions as the primary metric for posts and Stories.
Find out more: astondigital.com.au/facebook-cha...
#socialmediamarketing
Find out more: astondigital.com.au/facebook-cha...
#socialmediamarketing
Everything you need to know about Facebook changing its primary metric to 'views'
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s impor...
astondigital.com.au
November 20, 2024 at 10:29 PM
Last week, #Facebook announced a major update: ‘Views’ will now replace impressions as the primary metric for posts and Stories.
Find out more: astondigital.com.au/facebook-cha...
#socialmediamarketing
Find out more: astondigital.com.au/facebook-cha...
#socialmediamarketing
#Threads is planning to allow a small number of advertisers create and publish ads on the app starting in January. Learn more: www.reuters.com/technology/m...
#socialmediaadvertising
#socialmediaadvertising
Meta to introduce ads on Threads in early 2025, the Information reports
Meta Platforms plans to introduce advertisements to its social media app Threads early next year, the Information reported on Wednesday, citing three people with direct knowledge of the plans.
www.reuters.com
November 17, 2024 at 10:14 PM
#Threads is planning to allow a small number of advertisers create and publish ads on the app starting in January. Learn more: www.reuters.com/technology/m...
#socialmediaadvertising
#socialmediaadvertising
#BlackFriday promotions are in full swing; emails, ads, organic posts. But, how many of these promotions are you actually paying attention to? The answer is probably not many, and there’s a reason for it: content fatigue.
Learn more: astondigital.com.au/what-is-cont...
#marketingtips
Learn more: astondigital.com.au/what-is-cont...
#marketingtips
What is content fatigue and how to overcome it
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s impor...
astondigital.com.au
November 13, 2024 at 2:56 AM
#BlackFriday promotions are in full swing; emails, ads, organic posts. But, how many of these promotions are you actually paying attention to? The answer is probably not many, and there’s a reason for it: content fatigue.
Learn more: astondigital.com.au/what-is-cont...
#marketingtips
Learn more: astondigital.com.au/what-is-cont...
#marketingtips
With AI-generated summaries now appearing directly in #Google results, brands need to adapt their #SEO strategies to remain visible.
So, how can you optimise your website for the new Google #AIOverviews? 🔎 Read here: astondigital.com.au/how-to-optim...
So, how can you optimise your website for the new Google #AIOverviews? 🔎 Read here: astondigital.com.au/how-to-optim...
How to optimise your website for Google AI Overviews
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s impor...
astondigital.com.au
November 8, 2024 at 12:37 AM
With AI-generated summaries now appearing directly in #Google results, brands need to adapt their #SEO strategies to remain visible.
So, how can you optimise your website for the new Google #AIOverviews? 🔎 Read here: astondigital.com.au/how-to-optim...
So, how can you optimise your website for the new Google #AIOverviews? 🔎 Read here: astondigital.com.au/how-to-optim...
#TikTok can be polarising. Those who use it, love it. Those who don’t often find it confusing or aren’t sure how it could fit into their #socialmediastrategy. So, how do you know if your brand should be on it? Read here: astondigital.com.au/still-decidi...
Still deciding on whether to invest in TikTok? These are the questions you need to ask yourself...
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s impor...
astondigital.com.au
October 30, 2024 at 5:21 AM
#TikTok can be polarising. Those who use it, love it. Those who don’t often find it confusing or aren’t sure how it could fit into their #socialmediastrategy. So, how do you know if your brand should be on it? Read here: astondigital.com.au/still-decidi...