What’s an indie artist you’ve discovered that had everything lined up perfectly?
Most recently for me, it's @SwaizyOfficial (Instagram) with his latest single, MOOSE. 

Who really made you stop scrolling? Drop their name 👇🏾

Branding isn’t just about looking good—it’s about feeling cohesive. If I love your content but click your link and land somewhere that feels like a different artist? You just lost me.

For me, it’s the discovery journey. When I see an ad or reel that locks in a sound & vibe I love, I always click through. And if I can go from IG to Spotify to their site without ever feeling like I lost the plot? That’s when I know they’ve got their branding on lock.

(2/4)

But what do y’all think? Should artists automatically own photos of themselves, or should the photographer always keep the rights? Let’s debate 👇🏾 (4/4)

I’ve had artists take my photos and slap them on promo flyers without asking. Some assume “it’s a pic of me, so I own it.” That’s not how copyright works. Photographers, protect your work. Artists, respect the creators capturing your image. (3/4)

This is where contracts and licensing come in. Artists—if you’re hiring a photographer, ask about usage rights upfront. Photographers—if you’re shooting an artist, be clear about what they can and can’t do with the images. (2/4)

You don’t need a crazy setup. A quick voice note, a timelapse of your writing process, or even a reaction to hearing your mix for the first time—that’s the content that sticks. (3/3)

Too many artists only post the final product. But the artists who really build a connection? They show the messy drafts, late-night studio vibes, & moments of inspiration. That’s what gets people invested in your journey. (2/3)

What do y’all think? Should artists have final say over which photos get posted, or should photographers have full creative freedom? Let’s talk 👇🏾

I think the best approach is trust. If an artist works with a photographer who understands their brand, they won’t have to worry. And on the flip side, photographers should be mindful of an artist’s image—nobody wants an unflattering shot going viral.

(3/4)

As a photographer, I always try to deliver shots that make an artist look dope. But I’ve also had moments where an artist asked me to hold back certain pics. I respect it, but it makes me wonder—where’s the balance?

(2/4)

How far ahead do you plan your content, or are you just posting as you go?

Or do you feel like you don't really need a plan at all? (4/4)

I’ve seen artists post last-minute, rushed promo and wonder why no one’s excited. Meanwhile, artists who drip-feed content (teasers, live clips, throwbacks) win every time. (3/4)