2. The name:

everyone's fighting over the keyword "AI", with a popularity of 75/100, but ChatGPT and Grok don't even have it in their name because they're "too cool". They make up for that mistake with lots of new ratings, but Meta can beat them without all of those ratings...

1. Reusing an existing app instead of making a new one:

Even though Meta is branding this as a new app, under the hood it isn't. Meta repurposed Meta View, the companion app for its smart glasses, as Meta AI.

Why? 👇

Jade uses English words in the French localization, which the App Store in the US reads and indexes just like it does the English localization!

This isn't "illegal" or "blackhat ASO" just good understanding of the algorithm.

Curious how it works? 👇

🚨🚨🚨 How did this app rank #1 for a keyword it doesn't have in its name OR subtitle when competitors have theirs in both???

You have to look real close, and when you do, it's *very* obvious. But if you still can't see it, let me show you: (a very short 🧵)

Anthropic also advertises Claude on the iPhone with Search Ads - across ~40K keywords according to @appfigures data - but it's more expensive there so they rank #5...

Apple Search Ads, but with a twist!

Anthropic targets iPad users with Apple Search Ads - where the bids are cheaper - across more than 47,000 keywords in key countries.

Strategy: Create an ASA campaign for your app targeting iPad users to save 💰

What about iPhone? 👇

Claude is now making $1M a month. Here's the secret to how it can compete with big names like ChatGPT, Gemini, and Grok:

👇 (it's a strategy you should copy)

3️⃣ Trending apps:

1. Check out the top apps from the App Store or Google Play at appfigures.com/top-apps (all countries and categories are there)
3. Click an app in the list to see its downloads and revenue

2️⃣ Advanced mode:

1. Log into @appfigures Explorer
2. Search for apps by name, category, dev name, and more (those filters are free for all)
3. Click an app in the list to see its downloads and revenue

1️⃣ Easy mode:

1. Sign up for a free @appfigures account (appfigures.com/signup)
2. Type the name of the app into the search bar
3. Select the app to see its downloads and revenue

Stop guessing and start making decisions with data 💪

Here’s how to see how many downloads and how much money ANY mobile app or game on the App Store and Google Play is getting for FREE (3 ways) 👇

Fun fact: There are more than 1,000 icons that look a lot like Bluesky's in the App Store and Google Play.

How unique is your icon? Find out here for free → appfigures.com/lab/icons/app

This number really needs a comma. Pretty please.